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Worksport (NASDAQ: WKSP) debuts ‘Game Changer’ tonneau cover, starts pre-orders

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Worksport Ltd. is highlighting the development of a new premium tonneau cover aimed at professional and commercial truck users. The company presented the unreleased model at the Keystone BIG Show, securing early buyer interest and starting pre-orders ahead of a planned commercial launch expected in early Q2.

The cover is designed to support installer demand, dealer economics, and large-scale distribution, and is positioned as a key pillar of Worksport’s 2026 strategy to expand its U.S. dealer network and build an early revenue pipeline. It complements existing products such as the COR™ Portable Energy System and SOLIS™ Solar Tonneau Cover.

Worksport also reminded investors about an upcoming live earnings webcast on March 26, 2026 at 4:30 PM, where management plans to discuss operational progress, product development, financial outlook, and its path toward cash-flow positive operations.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 


Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): March 19, 2026

 

WORKSPORT LTD.
(Exact name of registrant as specified in its charter)

 

Nevada   001-40681   35-2696895
(State or other jurisdiction
of incorporation)
  (Commission
File Number)
  (IRS Employer
Identification No.)

 

2500 N America Dr

West Seneca, New York 14224
(Address of principal executive offices) (ZIP Code)

 

(888) 554-8789

Registrant’s telephone number, including area code

 

Not Applicable
(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbols   Name of each exchange on which registered
Common   WKSP   The Nasdaq Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b -2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 
 

 

Item 7.01 Regulation FD Disclosure.

 

On March 19, 2026, Worksport Ltd. (the “Company”) issued a press release: “Worksport Presents New Premium “Game Changer” Tonneau Cover Model to Industry Buyers at Keystone BIG Show; Initiates Pre-Orders Ahead of Near-Term Commercial Launch”

 

A copy of the press release is attached hereto as Exhibit 99.1.

 

The information under Item 7.01 of this Current Report on Form 8-K and the exhibit attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, or incorporated by reference into any of the Company’s filings under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in any such filing.

 

Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits.

 

Exhibit No.   Description
99.1   Press Release dated March 19, 2026, “Worksport Presents New Premium “Game Changer” Tonneau Cover Model to Industry Buyers at Keystone BIG Show; Initiates Pre-Orders Ahead of Near-Term Commercial Launch”
104   Cover Page Interactive Data File (embedded within the Inline XBRL document).

 

 
 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  WORKSPORT LTD.
   
Date: March 19, 2026 By: /s/ Steven Rossi
  Name: Steven Rossi
  Title: Chief Executive Officer
(Principal Executive Officer)

 

 

 

Exhibit 99.1

 

Worksport Presents New Premium “Game Changer” Tonneau Cover Model to Industry Buyers at Keystone BIG Show; Initiates Pre-Orders Ahead of Near-Term Commercial Launch

 

New Model Presented to North America’s leading automotive aftermarket distributor targets major expansion of U.S. dealer network and early revenue pipeline.

 

West Seneca, New York, March 19, 2026 — Worksport Ltd. (NASDAQ: WKSP) (“Worksport” or the “Company”), a U.S.-based innovator and manufacturer of hybrid and clean energy solutions primarily for the light truck, overlanding, and global consumer goods markets, today announced the development of a new, highly anticipated tonneau cover model. The Company presented the unreleased cover in advance this past Saturday at the Keystone BIG Show, successfully securing early buyer interest and initiating pre-orders ahead of its official near-term launch with multiple buyers referring to the new model as “a game changer” in the market.

 

“We brought something special to Keystone,” said Steven Rossi, Chief Executive Officer of Worksport. “We believe this may become the best and leading tonneau cover in the market for professionals. It is being designed with installer demand, dealer economics, and large-scale distribution in mind. We are executing on all fronts to bring this to our growing dealer network and look forward to accumulating initial sales orders immediately ahead of the official launch expected early Q2.”

 

Strategic Debut at the Keystone BIG Show

 

Rather than a traditional press announcement, Worksport chose to debut this new model directly to the buyers who drive industry volume. Keystone Automotive Operations is widely recognized as the leading distributor and marketer of aftermarket automotive equipment and accessories in North America. With a legacy spanning decade, Keystone operates eight massive, dedicated distribution centers and a transport fleet that serves thousands of auto enthusiasts, dealerships, and professional installers across the USA and Canada, offering national product distribution to thousands of automotive speciality stores. Showcasing at the Keystone BIG Show places Worksport’s new product directly in front of a captive audience of high-volume purchasing decision-makers.

 

The New Cover: Built for the Professional Market

 

The newly developed cover is engineered to complement Worksport’s rapidly growing lineup, which includes the AL3, AL4, and HD3 models. While official product specifications, naming, and media assets will be released closer to the commercial launch, the new model is purpose-built to meet the rigorous demands of the professional and commercial truck market.

 

 
 

 

Pre-Orders and Near-Term Launch

 

Following the overwhelmingly positive reception at the BIG Show, Worksport is currently developing its pre-order pipeline to accumulate initial sales ahead of the official launch. The cover is expected to enter production and become commercially available in the near term.

 

This product expansion represents a key pillar in Worksport’s 2026 growth strategy to aggressively expand its U.S. Dealer Network. It also builds upon the Company’s recent execution milestones, including the successful market launch of its proprietary COR™ Portable Energy System and SOLIS™ Solar Tonneau Cover.

 

Investor Reminder: Upcoming Earnings Call & Webcast Registration

 

Investors, analysts, and members of the media are invited to register in advance for Worksport’s live earnings webcast. During the call, participants will gain insights into the Company’s operational progress, product development roadmap, updated financial outlook, and strategy for advancing toward cash-flow positive operations.

 

Date: Thursday, March 26, 2026
Time: 4:30 PM ET
Format: Live webcast with management discussion and Q&A
Register Here: Conference Call Registration

 

Stay tuned for more information and join our mailing list to stay up to date with the latest: Join Worksport’s Newsletter

 

Contacts

 

Investor Relations, Worksport Ltd. T: 1 (888) 554-8789-128

W: investors.worksport.com W: www.worksport.com E: investors@worksport.com

 

Connect with Worksport Chief Executive Officer, Steven Rossi

 

Steven Rossi X (Twitter)

Steven Rossi LinkedIn

 

 

 
 

 

About Worksport

 

Worksport Ltd. (Nasdaq: WKSP), through its subsidiaries, designs, develops, manufactures, and owns the intellectual property on a variety of tonneau covers, solar integrations, portable power systems, and clean heating & cooling solutions. Worksport has an active partnership with Hyundai for the SOLIS Solar cover. Additionally, Worksport’s hard-folding cover, designed and manufactured in-house, is compatible with all major truck models and is gaining traction with newer truck makers including the electric vehicle (EV) sector. Worksport seeks to capitalize on the growing shift of consumer mindsets towards clean energy integrations with its proprietary solar solutions, mobile energy storage systems (ESS), and Cold-Climate Heat Pump (CCHP) technology. Terravis Energy’s website is terravisenergy.com.

 

Connect with Worksport

 

Please follow the Company’s social media accounts on X (previously Twitter), Facebook, LinkedIn, YouTube, and Instagram, the links of which are links to external third-party websites, as well as sign up for the Company’s newsletters at investors.worksport.com.

 

Social Media Disclaimer

 

The Company does not endorse, ensure the accuracy of, or accept any responsibility for any content on these third-party websites other than content published by the Company. Investors and others should note that the Company announces material financial information to our investors using our investor relations website, press releases, Securities and Exchange Commission (“SEC”) filings, and public conference calls and webcasts. The Company also uses social media to announce Company news and other information. The Company encourages investors, the media, and others to review the information the Company publishes on social media. The Company does not selectively disclose material non-public information on social media. If there is any significant financial information, the Company will release it broadly to the public through a press release or SEC filing prior to publishing it on social media.

 

Forward-Looking Statements

 

The information contained herein may contain “forward-looking statements.” Forward-looking statements reflect the current view about future events. When used in this press release, the words “anticipate,” “believe,” “estimate,” “scheduled,” “expect,” “future,” “intend,” “plan,” “project,” “envisioned,” “should,” or the negative of these terms and similar expressions, as they relate to us or our management, identify forward-looking statements. These statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial situation may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: (i) supply chain delays; (ii) acceptance of our products by consumers; (iii) delays in or nonacceptance by third parties to sell our products; and (iv) competition from other producers of similar products. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company’s filings with the SEC, including, without limitation, our latest Annual Report on Form 10-K and our Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC’s web site at www.sec.gov. As a result of these matters, changes in facts, assumptions not being realized or other circumstances, the Company’s actual results may differ materially from the expected results discussed in the forward-looking statements contained in this press release. The forward-looking statements made in this press release are made only as of the date of this press release, and the Company undertakes no obligation to update them to reflect subsequent events or circumstances.

 

 

FAQ

What product did Worksport (WKSP) highlight in this 8-K filing?

Worksport highlighted a new premium tonneau cover designed for professional and commercial truck markets. The model was previewed at the Keystone BIG Show, drew strong buyer interest, and is intended to complement existing AL3, AL4, and HD3 covers in its expanding product lineup.

How is the new Worksport (WKSP) tonneau cover being introduced to the market?

Worksport debuted the new tonneau cover directly to buyers at the Keystone BIG Show. The company secured early interest, initiated pre-orders ahead of launch, and is positioning the product for large-scale distribution through its growing U.S. dealer network and professional installer channels.

When is Worksport’s upcoming earnings webcast mentioned in the 8-K?

Worksport scheduled its live earnings webcast for Thursday, March 26, 2026 at 4:30 PM. Management plans to discuss operational progress, product development, updated financial outlook, and the company’s broader strategy for moving toward cash-flow positive operations over time.

How does the new tonneau cover fit into Worksport (WKSP) 2026 growth strategy?

The new cover is described as a key pillar of Worksport’s 2026 growth strategy. It is intended to drive aggressive expansion of the U.S. dealer network, add to the pre-order and sales pipeline, and build on recent launches like the COR™ energy system and SOLIS™ Solar Tonneau Cover.

What market channel did Worksport target with the Keystone BIG Show debut?

Worksport targeted high-volume buyers at the Keystone BIG Show, hosted by Keystone Automotive Operations. Keystone serves thousands of specialty stores, dealerships, and installers across North America, giving the new tonneau cover exposure to major purchasing decision-makers in the aftermarket channel.

What other clean energy products does Worksport (WKSP) reference alongside the new cover?

Worksport references its COR™ Portable Energy System and SOLIS™ Solar Tonneau Cover alongside the new model. These products support the company’s focus on hybrid and clean energy integrations for light trucks, overlanding, and consumer markets, forming a broader ecosystem of power and cover solutions.

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