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WillScot (WSC) Insider Purchase: CEO Adds Shares, Family Trust Restructuring

Filing Impact
(High)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

WillScot Holdings Corp. (WSC) Form 4, filed 08/06/2025, details CEO/Director Bradley L. Soultz’s insider activity on 08/05/2025.

  • Open-market buying: Soultz purchased 3,000 shares directly at $25.35 and 2,000 shares indirectly (via Bradley L. Soultz Irrevocable Trust) at a weighted-average $24.86, totaling 5,000 shares (~$125k).
  • Internal transfers: 5,000 shares were moved from Soultz’s direct account to the Ellen M. Soultz Irrevocable Trust (Code J) and 10,000 shares were gifted from his spouse to the Bradley L. Soultz Irrevocable Trust (Code G). All transfers were for no consideration and do not change pecuniary interest.
  • Resulting ownership: Soultz now controls 126,817 shares directly and 418,376 shares indirectly through trusts, reinforcing a sizable stake.

No derivatives were reported. The combination of open-market purchases and zero-price transfers indicates the CEO is consolidating holdings in family trusts while adding to his overall position—often viewed as a positive signal of insider confidence.

Positive

  • CEO open-market purchase of 5,000 shares (~$125k) signals confidence in WSC's valuation.

Negative

  • None.

Insights

TL;DR: CEO bought 5k shares and shifted 15k into trusts; modest but positive insider signal.

The open-market purchase around $25 adds roughly 4% to Soultz’s personal+trust holdings and represents a cash outlay of ~$125k. While the dollar amount is not material versus WSC’s market cap, insider buys—especially by the CEO—are statistically correlated with above-market returns in the following 6-12 months. The no-cost transfers are estate-planning moves with no impact on float or economics. Overall, the filing is mildly bullish, showing commitment without dilution.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Soultz Bradley Lee

(Last) (First) (Middle)
4646 E. VAN BUREN STREET
SUITE 400

(Street)
PHOENIX AZ 85008

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
WillScot Holdings Corp [ WSC ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/05/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/05/2025 J(1) 5,000 D $0(1) 123,817(1) D
Common Stock 08/05/2025 J(1) 5,000 A $0(1) 194,225(1) I By Ellen M. Soultz Irrevocable Trust
Common Stock 08/05/2025 G(2) 10,000 D $0 0(2) I By Spouse
Common Stock 08/05/2025 G(2) 10,000 A $0 416,376(2) I By Bradley L. Soultz Irrevocable Trust
Common Stock 08/05/2025 P 2,000 A $24.85(3) 418,376 I By Bradley L. Soultz Irrevocable Trust
Common Stock 08/05/2025 P 3,000 A $25.35 126,817 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The Reporting Person transferred 5,000 shares of common stock to the Ellen M. Soultz Irrevocable Trust, for no consideration. This transfer reflects only a change in the form of beneficial ownership of the reporting person without changing the reporting person's pecuniary interest in such shares, and the transfer is exempt from reporting under Rule 16a-13 under the Securities and Exchange Act of 1934, as amended.
2. This transaction is a gift of 10,000 shares of common stock by the reporting person's spouse to the Bradley L. Soultz Irrevocable Trust.
3. The price reported in Column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $24.860 to $24.877. The Reporting Person undertakes to provide to WillScot Holdings Corporation, any security holder of WillScot Holdings Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range in this footnote (3) to this Form 4.
/s/ Hezron T. Lopez as Attorney-in-Fact 08/06/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many WSC shares did CEO Bradley Soultz buy on 08/05/2025?

Soultz purchased 5,000 common shares—3,000 directly and 2,000 through his irrevocable trust.

At what price were the insider purchases made?

The weighted-average price was $24.86 for the trust buy and $25.35 for the direct buy.

Did the CEO sell any WSC shares in this Form 4?

No economic sales occurred; shares listed as "D" were zero-price transfers into family trusts.

What is the CEO’s total ownership after these transactions?

Soultz now holds 126,817 shares directly and 418,376 shares indirectly via trusts.

What do transaction codes J, G and P mean?

Code P = open-market purchase; Code J = change in form of ownership; Code G = bona fide gift.
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