Maria Weaver to lead WeShop (NASDAQ: WSHP) as new chief executive
Filing Impact
Filing Sentiment
Form Type
6-K
Rhea-AI Filing Summary
WeShop Holdings Limited has appointed Maria Weaver as Chief Executive Officer and a Class III director, effective June 15, 2026, while former CEO Paul Ellerbeck remains on the board. Weaver brings three decades of media, entertainment, and technology experience, including senior roles at HBO, Comcast, Interactive One, and Warner Music Experience.
Her compensation includes a $500,000 annual base salary, an annual discretionary bonus targeted at 100% of base salary, a sign‑on grant of 100,000 fully vested but initially non‑transferable Class A restricted shares, and eligibility for up to 900,000 performance‑based restricted stock units over a four‑year period, all subject to board and plan approvals. The company highlights her mandate to lead U.S. expansion of its community‑owned social commerce platform.
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Insights
WeShop installs an experienced media and tech executive as CEO to drive U.S. expansion.
The company has named Maria Weaver as CEO and director, while prior CEO Paul Ellerbeck stays on the board. This balances leadership change with continuity and signals an emphasis on scaling operations, particularly in the United States for its social commerce model.
Weaver’s background includes senior roles at HBO, Comcast Advertising, Interactive One, and Warner Music Experience, where division revenue grew from about $300 million to more than $650 million. WeShop also outlines a significant equity‑heavy package with up to 900,000 performance‑based RSUs over a four‑year period, aligning her incentives with long‑term performance.
The equity awards are subject to adoption of an incentive plan and board approval, and PSU vesting depends on performance goals and continued employment through each vesting date. Future company filings may provide additional details on performance metrics and progress of the stated U.S. expansion strategy.
Key Figures
CEO base salary: $500,000 per year
Target annual bonus: 100% of base salary
Sign-on restricted shares: 100,000 shares
+4 more
7 metrics
CEO base salary
$500,000 per year
Annual base salary for Maria Weaver as CEO
Target annual bonus
100% of base salary
Discretionary bonus target for Maria Weaver
Sign-on restricted shares
100,000 shares
Fully vested Class A restricted shares, non-transferable for one year
Performance-based RSUs eligibility
Up to 900,000 shares
PSUs over four-year vesting and performance period
WMX revenue at start of tenure
Approximately $300 million
Revenue of Warner Music Experience before growth under Weaver
WMX revenue after growth
More than $650 million
Revenue of Warner Music Experience after Weaver’s leadership
Effective date of CEO appointment
June 15, 2026
Date Maria Weaver became CEO and director
Key Terms
Form 6-K, restricted shares, performance-based restricted stock units, equity incentive plan, +2 more
6 terms
Form 6-K regulatory
"REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934"
A Form 6-K is a report that companies listed in certain countries file to provide important updates, such as financial results, corporate changes, or other significant information, to regulators and investors. It functions like an official company update or news release, helping investors stay informed about developments that could affect their investment decisions.
performance-based restricted stock units financial
"eligible to receive grants of performance-based restricted stock units ("PSUs") under a to be adopted equity incentive plan"
Performance-based restricted stock units are a type of employee equity award that converts into company shares only if predefined financial or operational targets are met over a set period. Think of it like a bonus check that becomes stock only when specific goals are hit; it ties pay to results, aligning managers’ incentives with shareholders. Investors care because these awards affect future share count, executive incentives, and signal how management’s success will be measured and rewarded.
equity incentive plan financial
"under a to be adopted equity incentive plan (subject to such plan's adoption and to the approval of the Board)"
An equity incentive plan is a program that gives employees, executives or directors the right to receive company stock or options to buy stock as part of their pay. Think of it as offering slices of future company profit to motivate people to boost long‑term performance; for investors it matters because it can align employee goals with shareholder value but also increases the number of shares outstanding, which can dilute existing ownership.
forward-looking statements regulatory
"This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933"
Forward-looking statements are predictions or plans that companies share about what they expect to happen in the future, like estimating sales or profits. They matter because they help investors understand a company's outlook, but since they are based on guesses and assumptions, they can sometimes be wrong.
community-owned social commerce platform financial
"the first community-owned social commerce platform, today announced that its Board of Directors has appointed Maria Weaver"
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________________
FORM 6-K
_______________________
_______________________
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934
PURSUANT TO RULE 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934
For the month of June 2026
Commission File Number: 001-42951
_______________________
WeShop Holdings Limited
_______________________
_______________________
Hawk House
22 The Esplanade
Jersey,
JE1 1HH
Channel Islands
+44 (808) 196-8324
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.
Form 20-F 🗹 Form 40-F □
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): □
Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): □
Appointment of New Chief Executive Officer and Director
On June 15, 2026, the board of directors (the “Board”) of WeShop Holdings Limited (the “Company”) approved the appointment of Maria Weaver as Chief Executive Officer and director of the Company (serving as Class III director), effective June 15, 2026. Paul Ellerbeck, the prior Chief Executive Officer of the Company, will continue to serve as a director of the Company. A copy of the press release, issued by the Company on June 15, 2026, announcing Ms. Weaver’s appointment as Chief Executive Officer and director of the Company is filed as Exhibit 99.1 of this Report on Form 6-K.
Maria Weaver most recently served as Managing Director at Oaklins Desilva+Phillips, a middle-market investment bank focused on Marketing, Media, and Technology, from June 2025 to June 2026. Prior to that, Ms. Weaver served as Global President, Warner Music Experience, at Warner Music Group (Nasdaq: WMG) from November 2020 to July 2024. From February 2016 to November 2020, Ms. Weaver served as Global Chief Marketing Officer, Comcast Advertising at Comcast (Nasdaq: CMCSA). Ms. Weaver also worked at Interactive One, a wholly owned digital platform of Urban One, Inc. (Nasdaq: UONE), as Senior Vice President from April 2007 to July 2016. From 1994 to 2003, Ms. Weaver worked at HBO, a subsidiary of Warners Bros. Discovery (Nasdaq: WBD), where she most recently held the title of Senior Director, Brand Marketing and Subscriber Acquisition. Ms. Weaver holds a Bachelor’s degree in communication and media studies from Pace University, and a Master of professional studies degree in design management from the Pratt Institute.
In connection with Ms. Weaver’s appointment, the Company and Ms. Weaver have entered into a customary public company indemnification agreement (in the same form as the other directors and officers of the Company and as filed as Exhibit 4.3 of the Company’s Annual Report on Form 20-F for the year ended December 31, 2025). Ms. Weaver will also: (i) receive an annual base salary of $500,000; (ii) will be eligible to receive an annual discretionary bonus based on a target bonus opportunity of 100% of her base salary; (iii) receive a sign-on equity grant of 100,000 restricted shares of the Company’s Class A ordinary shares (“Class A ordinary shares”) under a to be adopted equity incentive plan (subject to such plan's adoption and to the approval of the Board), which shares will be fully vested as of the applicable grant date but will not be transferable or disposable until after the first anniversary of the effective date; and (iv) will be eligible to receive grants of performance-based restricted stock units ("PSUs") under a to be adopted equity incentive plan representing the eligibility to receive up to a total of 900,000 Class A ordinary shares (subject to approval by the Board and the terms of the applicable award agreements), which PSUs will be subject to a four-year vesting and performance period, and will be subject to (a) achievement, as certified by the Board (or a committee thereof) in its sole discretion, of one or more performance goals and (b) Ms. Weaver's continued employment through each vesting date.
Other than the foregoing, Ms. Weaver is not party to any arrangement or understanding with any person pursuant to which she was appointed as an executive officer and director of the Company, nor is she party to any transactions required to be disclosed and involving the Company. There are no family relationships between Ms. Weaver and any of the Company’s directors and executive officers.
Exhibits | ||
| Exhibit Number | Description | |||||||
99.1 | Press Release, dated June 17, 2026. | |||||||
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
WESHOP HOLDINGS LIMITED
By: /s/ Johnny Hickling_____________
Name: Johnny Hickling
Title: Chief Financial Officer
Date: June 17, 2026
WeShop Appoints Maria Weaver as Chief Executive Officer to Lead U.S. Expansion of World's First Community-Owned Shopping Platform NEW YORK (June 17, 2026) -- WeShop Holdings Limited (NASDAQ: WSHP), (“WeShop” or the “Company”), the first community-owned social commerce platform, today announced that its Board of Directors has appointed Maria Weaver as Chief Executive Officer and a member of the Board of Directors, effective June 15, 2026. Ms. Weaver brings extensive consumer platform leadership, digital transformation expertise, content ecosystem strategy, monetization capabilities, and public company operating experience to WeShop. Over a 30-year career spanning media, entertainment, and technology, Ms. Weaver has built a strong track record of scaling global businesses, integrating acquisitions, and leading digital transformation initiatives. Ms. Weaver’s leadership experience includes senior roles at HBO and Warner Music Experience (“WMX”) along with leadership positions at Comcast and Interactive One, further strengthening her expertise in media, technology, consumer engagement, and business transformation. As Global President of WMX, Ms. Weaver grew the division's revenue from approximately $300 million to more than $650 million through the launch of new business verticals and the expansion of e-commerce capabilities. Most recently, Ms. Weaver served as Managing Director at NYC-based investment bank Oaklins DeSilva+Phillips, where she advised founder-led and private equity-backed companies on mergers and acquisitions, strategic growth initiatives, and long-term value creation. “Maria’s appointment represents the start of our journey to build a substantial presence in the United States which is the cornerstone for our global growth strategy,” said John Foley, chairman of WeShop. “Maria will succeed CEO Paul Ellerbeck who will have a continuing operational role on the Board. Maria has a depth of experience across consumer facing e-commerce platforms which will enable her to fully develop and lead a team that will be able to scale WeShop into a significant presence for the enduring benefit of our community of share owning users. I want to thank Paul Ellerbeck for the important role he played in developing the technology platform which WeShop trades on and which has been tried and tested in the UK.” “I’ve spent my career building platforms at the intersection of community, content and commerce, and WeShop is one of the most original ideas I’ve encountered,” said Ms. Weaver. “WeShop doesn’t just reward loyalty, it replaces it with something more powerful: ownership. That creates a genuinely differentiated value proposition for consumers, retailers and shareholders alike. Founder John Garner and the team have built something special in the UK, a foundation that validates the model, and now the company is well-positioned for U.S. expansion. I look forward to building the US team and leading that growth.”
About WeShop WeShop Holdings Limited (NASDAQ: WSHP) is a pioneering social-commerce platform transforming retail through community ownership. Designed to merge shopping, sharing, and investing, WeShop rewards users with equity for their engagement through its proprietary ShareBack™ program, turning everyday purchases and referring friends who shop through the platform into real ownership. With partnerships spanning hundreds of top retailers and over a billion products, WeShop empowers users to build long-term wealth while discovering and sharing what they love. By combining e-commerce, social interaction, and user ownership, WeShop is leading a global retail revolution—where everyone can earn ownership in the company. Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to the safe harbor created thereby under the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve risks and uncertainties, including the ability for the WeShop community to earn ownership in WeShop. These forward-looking statements are based on current expectations and WeShop assumes no obligation to update this information. In addition, the events described in these forward-looking statements may not actually arise or may occur in a different manner than anticipated as a result of various factors, including market conditions, as well as other factors described from time to time in WeShop's filings with the U.S. Securities and Exchange Commission (“SEC”), including its Annual Report on Form 20-F filed with the SEC on April 30, 2026 and which is available at www.sec.gov. Press: weshop@skyya.com Corporate: corporate@we.shop Commercial: partnerships@we.shop IR: investor.relations@we.shop
FAQ
Who is the new CEO of WeShop Holdings Limited (WSHP)?
WeShop Holdings Limited appointed Maria Weaver as Chief Executive Officer and director, effective June 15, 2026. She brings around 30 years of experience across HBO, Warner Music Experience, Comcast, Interactive One, and Oaklins DeSilva+Phillips, with a background in media, technology, and digital transformation.
What is included in Maria Weaver’s compensation package at WeShop (WSHP)?
Maria Weaver will receive a $500,000 annual base salary, plus an annual discretionary bonus targeted at 100% of base salary. She is also slated for 100,000 restricted Class A shares as a sign‑on grant and eligibility for up to 900,000 performance‑based RSUs over four years, subject to approvals.
What role will former WeShop CEO Paul Ellerbeck have after the transition?
Former CEO Paul Ellerbeck will continue to serve as a director on WeShop’s board. The company notes he will retain an operational role at the board level, providing continuity after contributing to development and testing of the technology platform used by WeShop in the UK market.
What strategic focus does WeShop (WSHP) highlight with Maria Weaver’s appointment?
WeShop states that Maria Weaver’s appointment marks the start of building a substantial U.S. presence, described as the cornerstone of its global growth strategy. Her experience in consumer platforms, content ecosystems, and monetization is positioned to support expansion of WeShop’s community‑owned social commerce model in the United States.
What prior financial achievements are noted from Maria Weaver’s career?
As Global President of Warner Music Experience (WMX), Maria Weaver oversaw revenue growth from approximately $300 million to more than $650 million. The company attributes this increase to launching new business verticals and expanding e‑commerce capabilities within that division during her tenure.