Were the Williams-Sonoma (WSM) CFO share sales under a Rule 10b5-1 plan?

Yes. The filing states the sales were made under a Rule 10b5-1 trading plan adopted on November 21, 2025. Such pre-arranged plans allow insiders to systematically sell shares over time, reducing discretion over the timing of individual transactions.

Williams-Sonoma CFO sells shares, gets RSU grant

Williams-Sonoma EVP and CFO Jeffrey Howie reported open-market sales of 32,684 shares of common stock on March 26, 2026, executed at prices ranging from about $178.69 to $183.53.

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Rhea-AI Filing Summary

Williams-Sonoma EVP and CFO Jeffrey Howie reported open-market sales of 32,684 shares of common stock on March 26, 2026, executed at prices ranging from about $178.69 to $183.53. These sales were made under a Rule 10b5-1 trading plan adopted on November 21, 2025.

After the sales, he directly holds 34,138 shares of common stock. On March 25, 2026 he also received a grant of 10,077 restricted stock units, each representing one share of common stock, vesting in four equal annual installments from 2027 through 2030.

Insider Trade Summary 10b5-1

Net Seller: 32,684 shares

Net Sell 6 txns

Insider Howie Jeffrey

Role EVP CHIEF FINANCIAL OFFICER

Sold 32,684 shs ($5.90M)

Type	Security	Shares	Price	Value
Sale	Common Stock	1,749	$179.37	$314K
Sale	Common Stock	21,915	$180.24	$3.95M
Sale	Common Stock	4,114	$181.22	$746K
Sale	Common Stock	3,800	$182.15	$692K
Sale	Common Stock	1,106	$183.11	$203K
Grant/Award	Restricted Stock Units	10,077	$0.00	$0.00

Holdings After Transaction: Restricted Stock Units — 10,077 contracts (Direct); Common Stock — 34,138 shares (Direct)

Footnotes (9)

F1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.
F2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $178.69 to $179.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $179.69 to $180.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $180.71 to $181.70. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.71 to $182.65. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.71 to $183.53. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7. Each restricted stock unit represents a contingent right to receive one share of WSM common stock.
F8. The restricted stock units vest in four equal installments on each anniversary of the grant date in 2027, 2028, 2029 and 2030.
F9. The restricted stock units are cancelled upon vesting and delivery of shares of WSM common stock.

FAQ

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What insider transactions did Williams-Sonoma (WSM) CFO Jeffrey Howie report?

Jeffrey Howie reported selling 32,684 Williams-Sonoma common shares in open-market transactions and receiving 10,077 restricted stock units. The sales occurred on March 26, 2026, and the RSU grant was dated March 25, 2026, as part of his compensation.

At what prices did the Williams-Sonoma (WSM) CFO sell his shares?

The CFO’s shares were sold at weighted average prices between roughly $178.69 and $183.53 per share. Individual transactions were executed in multiple trades within those ranges, as disclosed, with detailed breakdowns available upon request from the company or regulators.

How many Williams-Sonoma (WSM) shares does the CFO hold after these transactions?

After the reported sales, the CFO directly holds 34,138 shares of Williams-Sonoma common stock. In addition, he has 10,077 restricted stock units outstanding, which represent contingent rights to receive an equal number of common shares upon future vesting.

What are the terms of the Williams-Sonoma (WSM) CFO’s new RSU grant?

The CFO received 10,077 restricted stock units, each tied to one Williams-Sonoma common share. These RSUs vest in four equal annual installments on the grant-date anniversaries in 2027, 2028, 2029, and 2030, and are cancelled when common shares are delivered.

How do the new RSUs affect the Williams-Sonoma (WSM) CFO’s equity exposure?

The grant adds 10,077 restricted stock units to the CFO’s equity-based incentives, alongside his 34,138 directly held common shares. As the RSUs vest between 2027 and 2030, they convert into common shares, increasing his direct share ownership if he remains at the company.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 03/27/2026 - 06:47 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Howie Jeffrey

(Last)

(First)

(Middle)

3250 VAN NESS AVE.

(Street)

SAN FRANCISCO

CALIFORNIA

94109

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP CHIEF FINANCIAL OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/25/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	03/26/2026		S		1,749⁽¹⁾	D	$179.37⁽²⁾	65,073	D
Common Stock	03/26/2026		S		21,915⁽¹⁾	D	$180.24⁽³⁾	43,158	D
Common Stock	03/26/2026		S		4,114⁽¹⁾	D	$181.22⁽⁴⁾	39,044	D
Common Stock	03/26/2026		S		3,800⁽¹⁾	D	$182.15⁽⁵⁾	35,244	D
Common Stock	03/26/2026		S		1,106⁽¹⁾	D	$183.11⁽⁶⁾	34,138	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Restricted Stock Units	⁽⁷⁾	03/25/2026		A		10,077		⁽⁸⁾	⁽⁹⁾	Common Stock	10,077	$0	10,077	D

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $178.69 to $179.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $179.69 to $180.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $180.71 to $181.70. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.71 to $182.65. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.71 to $183.53. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

7. Each restricted stock unit represents a contingent right to receive one share of WSM common stock.

8. The restricted stock units vest in four equal installments on each anniversary of the grant date in 2027, 2028, 2029 and 2030.

9. The restricted stock units are cancelled upon vesting and delivery of shares of WSM common stock.

	/s/ David R. King, Attorney-in-Fact for Jeffrey Howie	03/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR