Williams-Sonoma insider sale: 17,500 shares sold; 98,560 shares remain

Rhea-AI Filing Summary

Williams-Sonoma, Inc. (WSM) Form 4 summary: The reporting person, David R. King (EVP General Counsel and director), disclosed a sale of 17,500 shares of Williams-Sonoma common stock on 09/08/2025 at a weighted average price of $203.60 per share (individual trade prices ranged $203.28–$203.85). After the transactions, Mr. King directly beneficially owns 98,560 shares and indirectly owns 471 shares held in the Williams-Sonoma 401(k) stock fund as of a statement dated 09/08/2025. The Form 4 is signed 09/10/2025 and includes an offer to provide detailed per-trade quantities upon request.

Positive

• Timely, compliant disclosure of insider transactions with signature and explanatory notes
• Continuing substantial ownership: reporting person retains 98,560 shares directly after the sale
• Indirect retirement-plan holdings disclosed (471 shares in Williams-Sonoma 401(k) stock fund)

Negative

• Insider sale of 17,500 shares on 09/08/2025 at a weighted average price of $203.60
• Form lacks context on percentage ownership and whether the sale was under a pre-arranged plan, limiting assessment of materiality

Insights

Corporate Governance Expert

TL;DR: Routine insider sale disclosed; ownership remains substantial and disclosure appears compliant.

The filing documents a disclosed sale by an executive officer and director, with post-transaction direct ownership of 98,560 shares plus 471 shares indirectly held in a 401(k) fund. The report includes the required explanation that the sale occurred in multiple transactions and provides the weighted average price and price range, and the signer offers to provide per-trade details on request. From a governance and compliance perspective, the Form 4 contains the standard elements and the signature, indicating procedural completeness.

Securities Analyst

TL;DR: Insider sold 17,500 shares at ~$203.60; materiality depends on position size and broader trading context not provided.

The transaction is a outright sale (code S) of 17,500 shares at a reported weighted average of $203.60. The filing states remaining direct holdings of 98,560 shares. The document does not provide aggregate ownership percentage, historic sale context, or whether the sale was part of a pre‑arranged plan. Without additional disclosure (e.g., total outstanding shares or prior holdings history), the market impact and materiality for valuation cannot be determined from this Form 4 alone.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

King David Randolph

(Last) (First) (Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO CA 94109

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP GENERAL COUNSEL

3. Date of Earliest Transaction (Month/Day/Year)
09/08/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/08/2025		S		17,500	D	$203.6(1)	98,560	D
Common Stock								471	I	By Managed Account(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $203.28 to $203.85. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

2. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated September 8, 2025.

	/s/ David R. King	09/10/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did WSM insider David R. King sell on 09/08/2025?

He sold 17,500 shares of Williams-Sonoma common stock at a weighted average price of $203.60 per share; trade prices ranged $203.28–$203.85.

How many WSM shares does David R. King own after the reported transaction?

Following the sale, Mr. King directly beneficially owns 98,560 shares and indirectly owns 471 shares held in the Williams-Sonoma, Inc. 401(k) stock fund.

When was the Form 4 signed and filed for the WSM transaction?

The Form 4 is signed by David R. King on 09/10/2025, and the transaction date reported is 09/08/2025.

Does the Form 4 provide per-trade quantities and prices for the sale?

The filing reports a weighted average price and a per-trade price range and states the reporting person will provide full per-trade details upon request, but it does not list each trade quantity in the form.

Are the 471 shares in the Williams-Sonoma 401(k) plan included in direct ownership?

No; the filing lists those 471 shares as indirect beneficial ownership held in the company 401(k) stock fund based on a statement dated 09/08/2025.