Wolverine World Wide (NYSE: WWW) director logs 25,000-share sale
Rhea-AI Filing Summary
Wolverine World Wide director Jeffrey M. Boromisa reported an open-market sale of 25,000 shares of common stock on July 13, 2026, at a weighted average price of $18.14 per share, with individual trades between $18.00 and $18.36. The sale was executed by JELCO Investment Co LLC pursuant to a Rule 10b5-1 trading plan adopted on March 11, 2026. Following the transactions, JELCO Investment Co LLC held 135,400 shares indirectly, while Boromisa also held 5,314 shares directly and 1,781 shares through The Jeffrey M Boromisa Family Trust.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 25,000 shares ($453,500)
Net Sell
3 txns
Insider
BOROMISA JEFFREY M
Role
Director
Sold
25,000 shs ($454K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 25,000 | $18.14 | $454K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 135,400 shares (Indirect, By LLC);
Common Stock — 5,314 shares (Direct)
Footnotes (1)
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 11, 2026. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.00 to $18.36. The reporting person undertakes to provide Wolverine World Wide, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within such range. Held by JELCO Investment Co LLC. Held by The Jeffrey M Boromisa Family Trust.
Key Figures
Shares sold: 25,000 shares
Weighted average sale price: $18.14 per share
Individual sale price range: $18.00–$18.36
+4 more
7 metrics
Shares sold
25,000 shares
Open-market sale of common stock on July 13, 2026
Weighted average sale price
$18.14 per share
Average price for the 25,000-share sale; individual trades between $18.00 and $18.36
Individual sale price range
$18.00–$18.36
Price range of multiple transactions comprising the reported sale
Indirect holdings via JELCO Investment Co LLC
135,400 shares
Total common shares held indirectly after the sale
Direct holdings
5,314 shares
Common shares held directly by Jeffrey M. Boromisa after the transactions
Family trust holdings
1,781 shares
Common shares held through The Jeffrey M Boromisa Family Trust after the transactions
Rule 10b5-1 plan adoption date
March 11, 2026
Date Boromisa adopted the trading plan used for the reported sale
Key Terms
Rule 10b5-1 trading plan, weighted average price, indirect ownership, open-market sale
4 terms
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"shares were sold at a weighted average price of $18.14 per share"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
indirect ownership financial
"135,400 shares were held indirectly via JELCO Investment Co LLC"
open-market sale market
"reported an open-market sale of 25,000 shares of common stock"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did WWW director Jeffrey M. Boromisa report?
Jeffrey M. Boromisa reported an open-market sale of 25,000 Wolverine World Wide (WWW) shares on July 13, 2026. The sale was executed by JELCO Investment Co LLC, an entity through which he holds shares, under a pre-arranged Rule 10b5-1 trading plan.
What are Jeffrey M. Boromisa’s direct and trust holdings in WWW after the transactions?
Following the reported trades, Jeffrey M. Boromisa holds 5,314 shares directly and 1,781 shares indirectly through The Jeffrey M Boromisa Family Trust. These positions are separate from the 135,400 shares held indirectly via JELCO Investment Co LLC.