XCel Brands CEO buys 10,000 shares at $0.955

XCel Brands, Inc. (XELB) insider Robert W. D'Loren, CEO, Chairman and a more than 10% owner, purchased 10,000 shares of common stock on 2026-08-26 at $0.955 per share in an open-market or private transaction.

Rhea-AI Filing Summary

XCel Brands, Inc. (XELB) insider Robert W. D'Loren, CEO, Chairman and a more than 10% owner, purchased 10,000 shares of common stock on 2026-08-26 at $0.955 per share in an open-market or private transaction. Following this buy, he directly holds 795,216 shares, plus additional indirect holdings through Clearmarkets Capital, LLC and the Irrevocable Trust of Rose Dempsey, over which he has voting and dispositive power.

Insider Trade Summary

Net Buyer: 10,000 shares

Net Buy 3 txns

Insider D LOREN ROBERT W

Role CEO and Chairman

Bought 10,000 shs ($10K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	10,000	$0.955	$10K
holding	Common Stock F1	--	--	--
holding	Common Stock F2	--	--	--

Holdings After Transaction: Common Stock — 795,216 shares (Direct); Common Stock — 62,473 shares (Indirect, See Footnote)

Footnotes (2)

1. F1. Represents shares held by Clearmarkets Capital, LLC (d/b/d IPX Capital, LLC), a company controlled by the reporting person.
2. F2. Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power.

Key Figures

Shares purchased: 10,000 shares of Common Stock Purchase price per share: $0.955 per share Direct holdings after transaction: 795,216 shares +2 more

5 metrics

Shares purchased 10,000 shares of Common Stock Open-market or private purchase on 2026-08-26 by Robert W. D'Loren

Purchase price per share $0.955 per share Price for 10,000 shares of XCel Brands, Inc. common stock on 2026-08-26

Direct holdings after transaction 795,216 shares Total directly owned XCel Brands, Inc. common shares after the 10,000-share purchase

Buy transactions in this filing 1 buy transaction; 10,000 buyShares Form 4 transaction summary for Robert W. D'Loren

Net share change 10,000 shares net-buy NetBuySellDirection marked as net-buy in the transaction summary

Key Terms

dispositive power, Irrevocable Trust, indirect ownership

3 terms

dispositive power financial

"of which the reporting person has sole voting and dispositive power"

Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

Irrevocable Trust financial

"Represents shares held by the Irrevocable Trust of Rose Dempsey"

An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.

indirect ownership financial

"Represents shares held by Clearmarkets Capital, LLC ... a company controlled"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did XELB CEO Robert W. D'Loren report on this Form 4?

He reported a purchase of 10,000 shares of XCel Brands, Inc. common stock on 2026-08-26 in an open-market or private transaction at a reported price of $0.955 per share.

How many XELB shares does Robert W. D'Loren directly own after this transaction?

After the reported purchase, Robert W. D'Loren directly owns 795,216 shares of XCel Brands, Inc. common stock as shown in the Form 4 filing.

Does Robert W. D'Loren have indirect ownership of XELB shares?

Yes. Footnotes state that additional XELB shares are held by Clearmarkets Capital, LLC, which he controls, and by the Irrevocable Trust of Rose Dempsey, over which he has sole voting and dispositive power.

Was Robert W. D'Loren’s XELB share purchase made under a Rule 10b5-1 trading plan?

The Form 4’s Rule 10b5-1 checkbox is not marked as affirmed, and there is no footnote indicating that the 10,000-share purchase was made pursuant to a Rule 10b5-1 trading plan.

What is the net share change reported for Robert W. D'Loren in this XELB Form 4?

The transaction summary shows a net buy of 10,000 shares, with buyShares of 10,000, sellShares of 0, and a netBuySellDirection classified as “net-buy.”

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/27/2026 - 05:02 PM EDT Accepted by SEC EDGAR 08/27/2026 - 05:02 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

D LOREN ROBERT W

(Last) (First) (Middle)

C/O XCEL BRANDS, INC.

550 SEVENTH AVENUE

(Street)

NEW YORK NEW YORK 10018

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
XCel Brands, Inc. [ XELB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO and Chairman

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/26/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/26/2026		P		10,000	A	$0.955	795,216	D
Common Stock								1,742	I	See Footnote(1)
Common Stock								60,731	I	See Footnote(2)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents shares held by Clearmarkets Capital, LLC (d/b/d IPX Capital, LLC), a company controlled by the reporting person.

2. Represents shares held by the Irrevocable Trust of Rose Dempsey, of which the reporting person has sole voting and dispositive power.

	/s/ Robert W. D'Loren	08/27/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)