Yelp officer Carmen Amara proposes $9.3K share sale

Her reported prior transactions included a 23,233-share sale for $627,291.00 on July 2, 2026.

Rhea-AI Filing Summary

Yelp Inc. officer Carmen Amara reported a proposed sale of 500 common shares, with an aggregate market value of $9,300.00, through Morgan Stanley Smith Barney LLC; the approximate sale date is October 1, 2026. The shares are identified as performance shares acquired from Yelp Inc. on August 20, 2026. Her listed prior sales during the past three months were 500 shares for $11,070.00 on September 1, 2026, and 23,233 shares for $627,291.00 on July 2, 2026.

Key Figures

Proposed sale: 500 shares Aggregate market value: $9,300.00 Performance shares: 500 shares +4 more

7 metrics

Proposed sale 500 shares Approximate sale date October 1, 2026

Aggregate market value $9,300.00 Proposed sale

Performance shares 500 shares Acquired from the issuer on August 20, 2026

Prior shares sold 500 shares September 1, 2026

Aggregate market value $11,070.00 Sale on September 1, 2026

Prior shares sold 23,233 shares July 2, 2026

Aggregate market value $627,291.00 Sale on July 2, 2026

Key Terms

Rule 144, Performance Shares

2 terms

Rule 144 regulatory

"paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Performance Shares financial

"Performance Shares"

Performance shares are a type of company stock given to executives or employees that only become theirs if the company meets specific goals, like hitting certain profits or growth targets. They motivate leaders to work toward the company’s success, because their additional shares depend on achieving these results.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many YELP shares is Carmen Amara proposing to sell?

Carmen Amara, an officer, reported a proposed sale of 500 Yelp common shares with an aggregate market value of $9,300.00. Morgan Stanley Smith Barney LLC is named as the broker, and the approximate sale date is October 1, 2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/01/2026 - 04:20 PM Accepted by SEC EDGAR 10/01/2026 - 04:19 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001919747
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	CARMEN AMARA
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	500	9300.00	54263621	10/01/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/20/2026	Performance Shares	Issuer			500	08/20/2026	Not Applicable

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
CARMEN AMARA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	09/01/2026	500	11070.00
CARMEN AMARA 350 Mission Street, 10th Floor San Francisco CA 94105	Common	07/02/2026	23233	627291.00

144: Remarks and Signature

Remarks
Date of Notice	10/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	02/19/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Carmen Orr
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)