Jeremy Stoppelman trust plans 30,000 Yelp share sale

Yelp insider Jeremy Stoppelman RV Trust filed a notice of proposed sale under Rule 144 for 30,000 shares of Yelp common stock.

Accepted by SEC EDGAR 02/02/2026 - 04:14 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Yelp insider Jeremy Stoppelman RV Trust filed a notice of proposed sale under Rule 144 for 30,000 shares of Yelp common stock. The shares are to be sold through Morgan Stanley Smith Barney, with an aggregate market value of $826,089 and 61,491,989 shares outstanding at the time of the filing.

The 30,000 shares were acquired the same day via a stock option exercise paid in cash. The filing also lists a series of prior open‑market sales by the same trust over the past three months, each for 30,000 shares of common stock on multiple January 2026 dates, with individual gross proceeds between about $817,872 and $878,643.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for Yelp (YELP) disclose?

The filing discloses that the Jeremy Stoppelman RV Trust plans to sell 30,000 shares of Yelp common stock. These shares were recently acquired via a cash stock option exercise and are intended to be sold through Morgan Stanley Smith Barney under Rule 144.

How many Yelp (YELP) shares are planned for sale in this Form 144?

The notice covers a proposed sale of 30,000 shares of Yelp common stock. The filing lists an aggregate market value of $826,089 for this block, providing a snapshot of the potential transaction size relative to recent market pricing.

Who is the selling security holder in the Yelp (YELP) Form 144?

The selling security holder is identified as the Jeremy Stoppelman RV Trust U/A DTD 03/16/2010. The trust is the entity for whose account the securities are to be sold, and its address is given as 350 Mission Street, 10th Floor, San Francisco, California.

How were the Yelp (YELP) shares in this Form 144 acquired?

The 30,000 shares covered by the notice were acquired through a stock option exercise on February 2, 2026. The filing notes that the exercise was paid in cash on the same date, indicating a straightforward cash-funded option exercise before the planned sale.

What prior Yelp (YELP) share sales does the Form 144 list?

The document lists multiple prior sales by the same trust over the past three months. Each transaction involved 30,000 Yelp common shares sold on various January 2026 dates, with individual gross proceeds ranging from $817,872 to $878,643 for those earlier sales.

Which broker is handling the planned Yelp (YELP) share sale?

The proposed 30,000‑share sale is to be executed through Morgan Stanley Smith Barney LLC Executive Financial Services. The broker’s address is given as 1 New York Plaza, 8th Floor, New York, NY 10004, and the shares are listed for trading on the NYSE.

How many Yelp (YELP) shares were outstanding when the Form 144 was filed?

The filing states that 61,491,989 shares of Yelp common stock were outstanding when the notice was prepared. This figure provides a baseline for understanding the scale of the 30,000‑share proposed sale relative to the company’s total common shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001541476
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	YELP INC.
SEC File Number	001-35444
Address of Issuer	350 Mission Street, 10th Floor San Francisco CALIFORNIA 94105
Phone	(415) 908-3801
Name of Person for Whose Account the Securities are To Be Sold	JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	30000	826089.00	61491989	02/02/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/02/2026	Stock Option Exercise	ISSUER			30000	02/02/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/30/2026	30000	817872.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/29/2026	30000	820389.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/28/2026	30000	831750.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/27/2026	30000	821835.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/26/2026	30000	853650.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/23/2026	30000	862299.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/22/2026	30000	878643.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/21/2026	30000	849099.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/20/2026	30000	842139.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/16/2026	30000	854544.00
JEREMY STOPPELMAN RV TR U/A DTD 03/16/2010 350 Mission Street, 10th Floor San Francisco CA 94105	Common	01/15/2026	30000	868848.00

144: Remarks and Signature

Remarks
Date of Notice	02/02/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/19/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jeremy Stoppelman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)