Yelp director sells 1,464 shares under 10b5-1 plan

Q: What did Yelp (YELP) director Dan Jedda report in this Form 4?

Dan Jedda reported selling 1,464 shares of Yelp common stock in an open-market transaction. The sale was disclosed as a routine insider trade under SEC rules, showing updated ownership after the transaction.

Q: How many Yelp (YELP) shares did Dan Jedda sell and at what price?

Dan Jedda sold 1,464 Yelp shares at an average price of $21.02 per share. This open-market transaction reflects a relatively small portion of his holdings and was executed under a pre-established trading plan.

Q: How many Yelp (YELP) shares does Dan Jedda own after this sale?

After the reported sale, Dan Jedda directly owns 17,100 shares of Yelp common stock. This figure represents his remaining direct holdings following the 1,464-share open-market sale disclosed in the Form 4 filing.

Q: Was the Yelp (YELP) insider sale made under a 10b5-1 trading plan?

Yes. The filing states the shares were sold under a duly adopted Rule 10b5-1 trading plan, adopted on March 6, 2025. Such plans pre-schedule trades, helping insiders transact without making discretionary timing decisions.

Q: What is the significance of the transaction code 'S' in the Yelp (YELP) Form 4?

The transaction code "S" indicates a sale in an open market or private transaction. In this case, it confirms that Dan Jedda’s 1,464-share transaction was a standard sale of Yelp common stock rather than an option exercise or gift.

Q: Is Dan Jedda a director or officer of Yelp (YELP) in this Form 4?

Dan Jedda is identified as a director of Yelp Inc. in the Form 4. He is not listed as an officer or 10% owner in the filing, which focuses on his director-level insider transaction and resulting share ownership.

Yelp Inc. director Dan Jedda reported an open-market sale of common stock.

Accepted by SEC EDGAR 02/25/2026 - 07:40 PM EST

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Rhea-AI Filing Summary

Yelp Inc. director Dan Jedda reported an open-market sale of common stock. On February 23, 2026, he sold 1,464 shares at an average price of $21.02 per share. After this sale, he directly owns 17,100 Yelp shares.

The shares were sold under a duly adopted Rule 10b5-1 trading plan, which the reporting person adopted on March 6, 2025. Such plans allow insiders to pre-arrange trades according to predetermined instructions.

Insider Trade Summary

Net Seller: 1,464 shares

Net Sell 1 txn

Insider Jedda Dan

Role Director

Sold 1,464 shs ($31K)

Share of Position Sold 7.9%

Type	Security	Shares	Price	Value
Sale	Common Stock	1,464	$21.02	$31K

Holdings After Transaction: Common Stock — 17,100 shares (Direct)

Holdings Before and After: Common Stock, 18,564 to 17,100 shares (Direct)

Other Insiders: 3 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (1)

F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 6, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Yelp (YELP) director Dan Jedda report in this Form 4?

Dan Jedda reported selling 1,464 shares of Yelp common stock in an open-market transaction. The sale was disclosed as a routine insider trade under SEC rules, showing updated ownership after the transaction.

How many Yelp (YELP) shares did Dan Jedda sell and at what price?

Dan Jedda sold 1,464 Yelp shares at an average price of $21.02 per share. This open-market transaction reflects a relatively small portion of his holdings and was executed under a pre-established trading plan.

How many Yelp (YELP) shares does Dan Jedda own after this sale?

After the reported sale, Dan Jedda directly owns 17,100 shares of Yelp common stock. This figure represents his remaining direct holdings following the 1,464-share open-market sale disclosed in the Form 4 filing.

Was the Yelp (YELP) insider sale made under a 10b5-1 trading plan?

Yes. The filing states the shares were sold under a duly adopted Rule 10b5-1 trading plan, adopted on March 6, 2025. Such plans pre-schedule trades, helping insiders transact without making discretionary timing decisions.

What is the significance of the transaction code 'S' in the Yelp (YELP) Form 4?

The transaction code "S" indicates a sale in an open market or private transaction. In this case, it confirms that Dan Jedda’s 1,464-share transaction was a standard sale of Yelp common stock rather than an option exercise or gift.

Is Dan Jedda a director or officer of Yelp (YELP) in this Form 4?

Dan Jedda is identified as a director of Yelp Inc. in the Form 4. He is not listed as an officer or 10% owner in the filing, which focuses on his director-level insider transaction and resulting share ownership.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jedda Dan

(Last)

(First)

(Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO

94105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/23/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	02/23/2026		S		1,464⁽¹⁾	D	$21.02	17,100	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on March 6, 2025.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	02/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR