Yelp (YELP) people chief sells 24,733 shares under 10b5-1 plan

Rhea-AI Filing Summary

Yelp Inc. Chief People Officer Carmen Amara reported open-market sales of company stock. On July 1, 2026, she sold 1,500 shares of common stock at $24.95 per share. On July 2, 2026, she sold an additional 23,233 shares at $27.00 per share.

After these transactions, she directly held 105,991 shares of Yelp common stock. The shares were sold under a duly adopted Rule 10b5-1 trading plan that the reporting person adopted on February 19, 2026, indicating the sales were pre-scheduled rather than discretionary.

Insider Trade Summary 10b5-1

Net Seller: 24,733 shares ($664,716)

Net Sell 2 txns

Insider Amara Carmen

Role Chief People Officer

Sold 24,733 shs ($665K)

Type	Security	Shares	Price	Value
Sale	Common Stock	23,233	$27.00	$627K
Sale	Common Stock	1,500	$24.95	$37K

Holdings After Transaction: Common Stock — 105,991 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold July 1, 2026: 1,500 shares at $24.95 Shares sold July 2, 2026: 23,233 shares at $27.00 Total shares sold: 24,733 shares +2 more

5 metrics

Shares sold July 1, 2026 1,500 shares at $24.95 Open-market sale of common stock

Shares sold July 2, 2026 23,233 shares at $27.00 Open-market sale of common stock

Total shares sold 24,733 shares Sum of reported July 2026 sales

Shares held after transactions 105,991 shares Direct ownership following July 2, 2026 sale

10b5-1 plan adoption date February 19, 2026 Date trading plan was adopted by reporting person

Key Terms

Rule 10b5-1 trading plan, open-market sale, Form 4, common stock

4 terms

Rule 10b5-1 trading plan financial

"Shares were sold pursuant to a duly adopted 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale" for each common stock transaction"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 regulatory

"INSIDER FILING DATA (Form 4) shows the reported transactions"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

common stock financial

"security_title: "Common Stock" for each reported transaction"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 07/06/2026 - 04:12 PM Accepted by SEC EDGAR 07/06/2026 - 04:11 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Amara Carmen

(Last) (First) (Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94105

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief People Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/01/2026		S		1,500(1)	D	$24.95	129,224	D
Common Stock	07/02/2026		S		23,233(1)	D	$27	105,991	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on February 19, 2026.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	07/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Yelp (YELP) report for Carmen Amara?

Yelp reported that Chief People Officer Carmen Amara sold 24,733 common shares. The Form 4 shows two open-market sales on July 1 and July 2, 2026, executed under a pre-arranged Rule 10b5-1 trading plan.

How many Yelp (YELP) shares did Carmen Amara sell and at what prices?

Carmen Amara sold a total of 24,733 Yelp common shares. She sold 1,500 shares at $24.95 per share on July 1, 2026, and 23,233 shares at $27.00 per share on July 2, 2026, in open-market transactions.

How many Yelp (YELP) shares does Carmen Amara hold after these sales?

After the reported sales, Carmen Amara directly holds 105,991 Yelp shares. This post-transaction ownership figure is disclosed in the Form 4 and reflects her remaining direct position following the two July 2026 open-market sales.

Were Carmen Amara’s Yelp (YELP) stock sales made under a Rule 10b5-1 plan?

Yes, the sales were made under a Rule 10b5-1 trading plan. A footnote states the shares were sold pursuant to a duly adopted 10b5-1 plan that she adopted on February 19, 2026, indicating the trades were pre-scheduled.

What type of transactions did Yelp (YELP) disclose in this Form 4?

The Form 4 discloses two open-market sales of Yelp common stock. Both transactions are coded “S,” described as sales in open market or private transactions, and are classified as non-derivative transactions involving common stock held directly.