Yelp CPO sells 1,200 shares under 10b5-1 plan

Q: What insider transaction did Yelp (YELP) report for Craig Saldanha?

Yelp reported that Chief Product Officer Craig Saldanha sold 1,200 shares of Yelp common stock. The sale occurred on February 2, 2026 at a price of $27.40 per share in an open-market transaction coded as a sale (S).

Q: How many Yelp (YELP) shares did Craig Saldanha retain after the sale?

After the reported transaction, Chief Product Officer Craig Saldanha beneficially owned 190,879 shares of Yelp common stock. These shares are reported as held directly, reflecting his remaining stake following the 1,200-share sale disclosed in the Form 4 filing.

Q: At what price were the Yelp (YELP) shares sold in this Form 4 filing?

The 1,200 shares of Yelp common stock were sold at $27.40 per share. This per-share price applies to the entire reported transaction for Chief Product Officer Craig Saldanha on February 2, 2026, as shown in the Form 4 details.

Q: What role does Craig Saldanha hold at Yelp (YELP) in this Form 4?

In the Form 4, Craig Saldanha is identified as Yelp’s Chief Product Officer. He is reported as an officer of the company, not as a director or 10% owner, and the filing covers his personal transactions in Yelp common stock.

Q: What type of security did Craig Saldanha trade in this Yelp (YELP) filing?

The transaction involved Yelp common stock listed in Table I as a non-derivative security. No derivative securities transactions appear in Table II, so the Form 4 only reports this single common stock sale by Craig Saldanha.

Yelp Inc. Chief Product Officer Craig Saldanha reported a small planned stock sale.

Accepted by SEC EDGAR 02/04/2026 - 04:51 PM EST

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Rhea-AI Filing Summary

Yelp Inc. Chief Product Officer Craig Saldanha reported a small planned stock sale. On February 2, 2026, he sold 1,200 shares of Yelp common stock at $27.40 per share in an open-market transaction.

After this sale, Saldanha beneficially owned 190,879 Yelp shares, held directly. The filing notes the sale was made under a duly adopted Rule 10b5-1 trading plan, which Saldanha put in place on May 14, 2025 to pre-arrange trades.

Insider Trade Summary

Net Seller: 1,200 shares

Net Sell 1 txn

Insider Saldanha Craig

Role Chief Product Officer

Sold 1,200 shs ($33K)

Share of Position Sold 0.62%

Type	Security	Shares	Price	Value
Sale	Common Stock	1,200	$27.40	$33K

Holdings After Transaction: Common Stock — 190,879 shares (Direct)

Holdings Before and After: Common Stock, 192,079 to 190,879 shares (Direct)

Other Insiders: 2 other insiders reported open-market sales of this stock in the 30 days up to this filing.

Footnotes (1)

F1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Yelp (YELP) report for Craig Saldanha?

Yelp reported that Chief Product Officer Craig Saldanha sold 1,200 shares of Yelp common stock. The sale occurred on February 2, 2026 at a price of $27.40 per share in an open-market transaction coded as a sale (S).

How many Yelp (YELP) shares did Craig Saldanha retain after the sale?

After the reported transaction, Chief Product Officer Craig Saldanha beneficially owned 190,879 shares of Yelp common stock. These shares are reported as held directly, reflecting his remaining stake following the 1,200-share sale disclosed in the Form 4 filing.

At what price were the Yelp (YELP) shares sold in this Form 4 filing?

The 1,200 shares of Yelp common stock were sold at $27.40 per share. This per-share price applies to the entire reported transaction for Chief Product Officer Craig Saldanha on February 2, 2026, as shown in the Form 4 details.

Was the Yelp (YELP) insider sale by Craig Saldanha under a 10b5-1 plan?

Yes. The filing states the shares were sold under a duly adopted Rule 10b5-1 trading plan. This plan was adopted by Chief Product Officer Craig Saldanha on May 14, 2025, allowing trades to be pre-arranged in advance under preset instructions.

What role does Craig Saldanha hold at Yelp (YELP) in this Form 4?

In the Form 4, Craig Saldanha is identified as Yelp’s Chief Product Officer. He is reported as an officer of the company, not as a director or 10% owner, and the filing covers his personal transactions in Yelp common stock.

What type of security did Craig Saldanha trade in this Yelp (YELP) filing?

The transaction involved Yelp common stock listed in Table I as a non-derivative security. No derivative securities transactions appear in Table II, so the Form 4 only reports this single common stock sale by Craig Saldanha.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Saldanha Craig

(Last)

(First)

(Middle)

C/O YELP INC.

350 MISSION STREET, 10TH FLOOR

(Street)

SAN FRANCISCO

94105

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Product Officer

3. Date of Earliest Transaction (Month/Day/Year)
02/02/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	02/02/2026		S⁽¹⁾		1,200	D	$27.4	190,879	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares were sold pursuant to a duly adopted 10b5-1 trading plan, adopted by the reporting person on May 14, 2025.

Remarks:

	/s/ Elizabeth Prosser, Attorney-in-Fact	02/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR