YETI Holdings (NYSE: YETI) discloses insider stock sales under 10b5-1

Q: Were the YETI (YETI) insider sales made under a Rule 10b5-1 plan?

Yes. The sales were made pursuant to a Rule 10b5-1 trading plan that the reporting person adopted on September 11, 2025 .

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

YETI Holdings, Inc. reported that its senior vice president, chief legal officer and secretary sold common stock in two transactions on 12/11/2025. The insider sold 4,924 shares and 4,832 shares of common stock at $45.32 per share under a pre-arranged Rule 10b5-1 trading plan adopted on September 11, 2025.

After these sales, the reporting person beneficially owns 56,397 shares of YETI common stock, held directly. This amount includes 16,064 shares underlying restricted stock units that will be settled into common stock on a one-for-one basis in accordance with the applicable award agreement.

Insider Trade Summary

Net Seller: 9,756 shares ($442,142)

Net Sell 2 txns

Insider Barksdale Bryan C.

Role SVP, CLO and Secretary

Sold 9,756 shs ($442K)

Type	Security	Shares	Price	Value
Sale	Common Stock	4,924	$45.32	$223K
Sale	Common Stock	4,832	$45.32	$219K

Holdings After Transaction: Common Stock — 61,229 shares (Direct)

Footnotes (1)

Shares sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 11, 2025. Includes 16,064 shares underlying restricted stock units. Upon settlement in accordance with the terms of the applicable award agreement, the restricted stock units will be paid on a one-for-one basis in shares of the Issuer's common stock.

Form 4 Insider Transactions: What Each Field Means →

12/15/2025 - 04:30 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Barksdale Bryan C.

(Last)

(First)

(Middle)

C/O YETI HOLDINGS, INC.

7601 SOUTHWEST PARKWAY

(Street)

AUSTIN

78735

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
YETI Holdings, Inc. [ YETI ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	SVP, CLO and Secretary

3. Date of Earliest Transaction (Month/Day/Year)
12/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	12/11/2025		S		4,924⁽¹⁾	D	$45.32	61,229	D
Common Stock	12/11/2025		S		4,832⁽¹⁾	D	$45.32	56,397⁽²⁾	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Shares sold pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 11, 2025.

2. Includes 16,064 shares underlying restricted stock units. Upon settlement in accordance with the terms of the applicable award agreement, the restricted stock units will be paid on a one-for-one basis in shares of the Issuer's common stock.

	By: /s/ Lauren A. Hurley, as Attorney-in-Fact	12/15/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider stock transactions did YETI Holdings (YETI) report?

A senior vice president, chief legal officer and secretary of YETI Holdings, Inc. sold common stock in two separate transactions on 12/11/2025. The reported sales involved 4,924 shares and 4,832 shares of YETI common stock.

At what price were the YETI (YETI) shares sold in this insider transaction?

The reporting person sold the YETI common stock at a price of $45.32 per share in both transactions on 12/11/2025.

How many YETI (YETI) shares does the insider own after the reported sales?

Following the transactions, the reporting person beneficially owns 56,397 shares of YETI common stock directly. This total includes 16,064 shares underlying restricted stock units.

Were the YETI (YETI) insider sales made under a Rule 10b5-1 plan?

Yes. The sales were made pursuant to a Rule 10b5-1 trading plan that the reporting person adopted on September 11, 2025.

What is the role of the reporting person at YETI Holdings (YETI)?

The reporting person is an officer of YETI Holdings, serving as senior vice president, chief legal officer and secretary.

Do the reported YETI (YETI) holdings include restricted stock units?

Yes. The beneficial ownership figure of 56,397 shares includes 16,064 shares underlying restricted stock units, which will be paid in shares of YETI common stock on a one-for-one basis upon settlement.