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Yext counsel sells 30,000 shares at $6.39

Yext, Inc. (YEXT) reported that its General Counsel, Shin Ho, sold 30,000 shares of common stock on September 11, 2026 in a sale described as an open market or private transaction at a weighted average price of $6.3887 per share.

(Moderate)
(Negative)
Form Type
4

Rhea-AI Filing Summary

Yext, Inc. (YEXT) reported that its General Counsel, Shin Ho, sold 30,000 shares of common stock on September 11, 2026 in a sale described as an open market or private transaction at a weighted average price of $6.3887 per share. After this transaction, Ho directly holds 289,269 shares of Yext common stock.

Positive

  • None.

Negative

  • None.
Insider Shin Ho
Role General Counsel
Sold 30,000 shs ($192K)
Type Security Shares Price Value
Sale Common Stock F1 30,000 $6.3887 $192K
Holdings After Transaction: Common Stock — 289,269 shares (Direct)
Footnotes (1)
  1. F1. Reflects a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $6.315 to $6.435, inclusive. The Reporting Person will provide, upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of common shares sold at each separate price.
Shares sold 30,000 shares Common stock sale by General Counsel on September 11, 2026
Weighted average sale price $6.3887 per share Average price for the 30,000 shares sold
Price range of sales $6.315–$6.435 per share Range of individual trade prices within the reported sale
Shares held after transaction 289,269 shares Direct ownership by General Counsel after the sale
weighted average sale price financial
"Reflects a weighted average sale price."
open market market
"Sale in open market or private transaction"
An open market is a system where buying and selling of goods, services, or financial assets happen freely without restrictions or special controls. For investors, it means they can trade assets easily and quickly, which helps determine fair prices based on supply and demand. This environment encourages transparency and competition, making it easier to buy or sell with confidence.
private transaction market
"Sale in open market or private transaction"
A private transaction is the sale or transfer of securities, assets, or ownership stakes carried out directly between a small number of parties rather than on a public exchange. For investors it matters because these deals are less visible and often less liquid than public trades, so pricing can be harder to verify, the investment can be harder to sell quickly, and buyers or sellers may gain strategic advantages not available in open markets — like negotiated terms similar to a private garage sale versus a crowded marketplace.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did YEXT disclose in this Form 4?

Yext disclosed that General Counsel Shin Ho sold 30,000 shares of Yext common stock on September 11, 2026 in a sale classified as an open market or private transaction.

At what price were the 30,000 YEXT shares sold by the General Counsel?

The 30,000 Yext shares were sold at a weighted average price of $6.3887 per share, with individual trades executed at prices ranging from $6.315 to $6.435, inclusive.

How many YEXT shares does the General Counsel hold after this sale?

Following the reported sale, General Counsel Shin Ho directly holds 289,269 shares of Yext common stock, as shown in the post-transaction ownership line of the Form 4.

Was the YEXT insider sale made under a Rule 10b5-1 trading plan?

No. The Form 4’s Rule 10b5-1 checkbox is not marked as affirming a plan, and the footnotes do not state that the transactions were made pursuant to a Rule 10b5-1 trading arrangement.

How were the YEXT share prices distributed within the reported sale range?

The filing states the sale was completed in multiple transactions at prices ranging from $6.315 to $6.435. The reported $6.3887 figure represents a weighted average sale price across those trades.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Shin Ho

(Last)(First)(Middle)
C/O YEXT, INC.
61 NINTH AVENUE

(Street)
NEW YORK NEW YORK 10011

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Yext, Inc. [ YEXT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
General Counsel
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
09/11/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock09/11/2026S30,000D$6.3887(1)289,269D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Reflects a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $6.315 to $6.435, inclusive. The Reporting Person will provide, upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of common shares sold at each separate price.
Remarks:
/s/ Ho Shin09/11/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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