Is the Yum Brands (YUM) CEO’s 250-share sale a buy or sell transaction?

The transaction is a sell. It is coded “S” for sale and described as an open-market sale, with 250 shares of Yum Brands common stock sold at $160.48 per share, executed under a Rule 10b5-1 trading plan.

Yum Brands (YUM) CEO Turner sells 250 shares in pre-set 10b5-1 trade

Filing Impact

(Neutral)

Filing Sentiment

(Neutral)

Form Type

4/A

Rhea-AI Filing Summary

Yum Brands Inc. Chief Executive Officer Christopher Lee Turner reported an open-market sale of common stock. On May 1, 2026, he sold 250 shares at $160.48 per share in a transaction marked as an open-market sale.

After this sale, Turner directly holds 64,551.66 shares of Yum Brands common stock. The transaction was carried out pursuant to a Rule 10b5-1 trading plan, indicating it was pre-arranged rather than timed at his discretion.

Insider Trade Summary

Net Seller: 250 shares ($40,120)

Net Sell 1 txn

Insider Turner Christopher Lee

Role Chief Executive Officer

Sold 250 shs ($40K)

Type	Security	Shares	Price	Value
Sale	Common Stock	250	$160.48	$40K

Holdings After Transaction: Common Stock — 64,551.66 shares (Direct, null)

Footnotes (1)

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Key Figures

Shares sold: 250 shares Sale price: $160.48 per share Shares held after transaction: 64,551.66 shares +1 more

4 metrics

Shares sold 250 shares Open-market sale on May 1, 2026

Sale price $160.48 per share Price for the 250-share sale

Shares held after transaction 64,551.66 shares Direct holdings after May 1, 2026 sale

Net share change -250 shares Net buy/sell direction reported as net-sell

Key Terms

Rule 10b5-1, open-market sale, Form 4/A

3 terms

Rule 10b5-1 regulatory

"A footnote states the transaction was made “Pursuant to 10b5-1 Plan”."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

open-market sale financial

"The filing describes the transaction as an open-market sale of common stock."

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4/A regulatory

"The Form 4/A is an amended insider trading report detailing the sale."

Form 4/A is an amended filing that corrects or updates an earlier Form 4, the mandatory report that insiders (like company executives, directors, or large shareholders) must file when their ownership stakes change. Think of it as an edited receipt showing who bought or sold stock and when; investors use it to track insider confidence, detect potential conflicts, and spot trading patterns that might signal future company prospects.

Form 4 Insider Transactions: What Each Field Means →

05/01/2026 - 01:11 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Turner Christopher Lee

(Last)

(First)

(Middle)

1441 GARDINER LANE

(Street)

LOUISVILLE

KENTUCKY

40213

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YUM BRANDS INC [ YUM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)
05/01/2026

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/01/2026		S		250⁽¹⁾	D	$160.48⁽¹⁾	64,551.66	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Pursuant to 10b5-1 Plan

	/s/ M. Gayle Hobson, POA	05/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Yum Brands (YUM) CEO Christopher Lee Turner report?

Christopher Lee Turner reported an open-market sale of 250 shares of Yum Brands common stock at $160.48 per share. The sale occurred on May 1, 2026 and was executed under a pre-arranged Rule 10b5-1 trading plan.

How many Yum Brands (YUM) shares did the CEO sell and at what price?

The CEO sold 250 shares of Yum Brands common stock at a price of $160.48 per share. This transaction was classified as an open-market sale and was disclosed in an amended Form 4/A insider filing.

How many Yum Brands (YUM) shares does the CEO hold after this transaction?

Following the sale, Christopher Lee Turner directly holds 64,551.66 shares of Yum Brands common stock. This post-transaction holding is disclosed in the Form 4/A and reflects his remaining direct ownership stake after the 250-share sale.

Was the Yum Brands (YUM) CEO sale made under a Rule 10b5-1 plan?

Yes. A footnote states the transaction was made “Pursuant to 10b5-1 Plan.” This indicates the 250-share sale at $160.48 per share was pre-arranged under a Rule 10b5-1 trading plan rather than a discretionary trade.

What does the Form 4/A filing for Yum Brands (YUM) represent?

The Form 4/A is an amended insider trading report detailing Christopher Lee Turner’s May 1, 2026 open-market sale of 250 Yum Brands shares. It also reports his remaining direct ownership of 64,551.66 shares after the transaction.