Yum Brands COO sells 3,494 shares at $158

YUM BRANDS INC (YUM) reported that executive officer Tracy L. Skeans, its COO and CPO, sold 3,494 shares of common stock on August 24, 2026 in an open-market or private transaction at $158.00 per share, pursuant to a Rule 10b5-1 trading plan.

Rhea-AI Filing Summary

YUM BRANDS INC (YUM) reported that executive officer Tracy L. Skeans, its COO and CPO, sold 3,494 shares of common stock on August 24, 2026 in an open-market or private transaction at $158.00 per share, pursuant to a Rule 10b5-1 trading plan. Following this transaction, Skeans directly holds 3 shares of YUM common stock.

Insider Trade Summary 10b5-1

Net Seller: 3,494 shares

Net Sell 1 txn

Insider Skeans Tracy L

Role COO and CPO

Sold 3,494 shs ($552K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	3,494	$158.00	$552K

Holdings After Transaction: Common Stock — 3 shares (Direct)

Footnotes (1)

1. F1. Pursuant to 10b5-1 Plan

Key Figures

Shares sold: 3,494 shares of Common Stock Sale price per share: $158.00 per share Shares owned after transaction: 3 shares of Common Stock +2 more

5 metrics

Shares sold 3,494 shares of Common Stock Sale transaction on August 24, 2026

Sale price per share $158.00 per share Price for the 3,494 shares sold on August 24, 2026

Shares owned after transaction 3 shares of Common Stock Direct holdings of Tracy L. Skeans following the sale

Reported sell transactions 1 transaction Net-sell activity in this Form 4

Net shares sold 3,494 shares Net buy/sell direction reported as net-sell

Key Terms

Rule 10b5-1 Plan, Form 4, open market or private transaction, beneficial ownership

4 terms

Rule 10b5-1 Plan regulatory

"Pursuant to 10b5-1 Plan"

A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.

Form 4 regulatory

"INSIDER FILING DATA (Form 4)"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

open market or private transaction market

"Sale in open market or private transaction"

beneficial ownership financial

"total_shares_following_transaction"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did YUM (YUM BRANDS INC) disclose for Tracy L. Skeans?

YUM disclosed that Tracy L. Skeans, COO and CPO, sold 3,494 shares of YUM common stock on August 24, 2026 in a sale coded “S,” indicating an open-market or private transaction.

At what price were the YUM shares sold in Tracy L. Skeans’ Form 4 filing?

The reported sale price was $158.00 per share for the 3,494 shares of YUM common stock sold by Tracy L. Skeans on August 24, 2026.

How many YUM shares does Tracy L. Skeans hold after this reported sale?

After the reported transaction, Tracy L. Skeans directly holds 3 shares of YUM BRANDS INC common stock, as stated in the filing.

Was the YUM insider sale by Tracy L. Skeans under a Rule 10b5-1 plan?

Yes. The filing states the transaction was “Pursuant to 10b5-1 Plan”, and the document-level Rule 10b5-1 checkbox is marked true, indicating the sale occurred under a pre-arranged trading plan.

What role does Tracy L. Skeans hold at YUM BRANDS INC according to the Form 4?

The Form 4 identifies Tracy L. Skeans as an officer of YUM BRANDS INC with the title “COO and CPO” (Chief Operating Officer and Chief People Officer).

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Available on EDGAR 08/24/2026 - 04:27 PM EDT Accepted by SEC EDGAR 08/24/2026 - 04:27 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Skeans Tracy L

(Last) (First) (Middle)

1441 GARDINER LANE

(Street)

LOUISVILLE KENTUCKY 40213

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
YUM BRANDS INC [ YUM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	COO and CPO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/24/2026		S		3,494(1)	D	$158	3	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Pursuant to 10b5-1 Plan

	/s/ Brittany Bodkin, POA	08/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)