Yum Brands (NYSE: YUM) COO sells 3,494 shares under 10b5-1 plan
Rhea-AI Filing Summary
YUM BRANDS INC (YUM) reported that executive officer Tracy L. Skeans, its COO and CPO, sold 3,494 shares of common stock on August 24, 2026 in an open-market or private transaction at $158.00 per share, pursuant to a Rule 10b5-1 trading plan. Following this transaction, Skeans directly holds 3 shares of YUM common stock.
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Insights
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Insider Trade Summary 10b5-1
Net Seller: 3,494 shares
Net Sell
1 txn
Insider
Skeans Tracy L
Role
COO and CPO
Sold
3,494 shs ($552K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 3,494 | $158.00 | $552K |
Holdings After Transaction:
Common Stock — 3 shares (Direct)
Footnotes (1)
- F1. Pursuant to 10b5-1 Plan
Key Figures
Shares sold: 3,494 shares of Common Stock
Sale price per share: $158.00 per share
Shares owned after transaction: 3 shares of Common Stock
+2 more
5 metrics
Shares sold
3,494 shares of Common Stock
Sale transaction on August 24, 2026
Sale price per share
$158.00 per share
Price for the 3,494 shares sold on August 24, 2026
Shares owned after transaction
3 shares of Common Stock
Direct holdings of Tracy L. Skeans following the sale
Reported sell transactions
1 transaction
Net-sell activity in this Form 4
Net shares sold
3,494 shares
Net buy/sell direction reported as net-sell
Key Terms
Rule 10b5-1 Plan, Form 4, open market or private transaction, beneficial ownership
4 terms
Rule 10b5-1 Plan regulatory
"Pursuant to 10b5-1 Plan"
A Rule 10b5-1 plan is a prearranged, written schedule that lets corporate insiders buy or sell company stock at set times or amounts, even if they later learn material nonpublic information. Think of it like setting an automatic thermostat for trades: it creates a clear record that trades were planned in advance, reducing the risk of insider-trading accusations and helping investors trust that insider transactions are routine rather than based on secret information.
Form 4 regulatory
"INSIDER FILING DATA (Form 4)"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
open market or private transaction market
"Sale in open market or private transaction"
beneficial ownership financial
"total_shares_following_transaction"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transaction did YUM (YUM BRANDS INC) disclose for Tracy L. Skeans?
YUM disclosed that Tracy L. Skeans, COO and CPO, sold 3,494 shares of YUM common stock on August 24, 2026 in a sale coded “S,” indicating an open-market or private transaction.
Was the YUM insider sale by Tracy L. Skeans under a Rule 10b5-1 plan?
Yes. The filing states the transaction was “Pursuant to 10b5-1 Plan”, and the document-level Rule 10b5-1 checkbox is marked true, indicating the sale occurred under a pre-arranged trading plan.
What role does Tracy L. Skeans hold at YUM BRANDS INC according to the Form 4?
The Form 4 identifies Tracy L. Skeans as an officer of YUM BRANDS INC with the title “COO and CPO” (Chief Operating Officer and Chief People Officer).
AI-generated analysis. How Rhea-AI works. Not financial advice.
