Zebra Technologies (ZBRA) strategy chief sells 3,500 shares at about $375

Rhea-AI Filing Summary

Zebra Technologies Corp reported that Chief Strategy Officer Michael Cho sold Class A Common Stock. On 2026-08-07, he completed an open-market or private transaction to sell 3,500 shares at a weighted average price of $375.20 per share, with individual trade prices ranging from $375.00 to $375.50.

Insider Trade Summary

Net Seller: 3,500 shares

Net Sell 2 txns

Insider Cho Michael

Role Chief Strategy Officer

Sold 3,500 shs ($1.31M)

Type	Security	Shares	Price	Value
Sale	Class A Common Stock F1	3,500	$375.20	$1.31M
holding	Class A Common Stock	--	--	--

Holdings After Transaction: Class A Common Stock — 13,840 shares (Direct)

Footnotes (1)

1. F1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $375.00 to $375.50.

Key Figures

Shares sold: 3,500 shares Weighted average sale price: $375.20 per share Trade price range: $375.00–$375.50 per share

3 metrics

Shares sold 3,500 shares Class A Common Stock sold by Chief Strategy Officer Michael Cho on 2026-08-07

Weighted average sale price $375.20 per share Average price for 3,500 ZBRA shares sold on 2026-08-07

Trade price range $375.00–$375.50 per share Price range of multiple transactions included in the reported weighted average

Key Terms

weighted average price, open market or private transaction, Class A Common Stock

3 terms

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

open market or private transaction financial

"transaction code description: Sale in open market or private transaction"

Class A Common Stock financial

"security_title: Class A Common Stock"

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/11/2026 - 04:28 PM Accepted by SEC EDGAR 08/11/2026 - 04:27 PM Learn about SEC filing dates

FAQ

What insider transaction did ZBRA report for Michael Cho?

Michael Cho, Chief Strategy Officer of Zebra Technologies Corp, reported a sale of 3,500 Class A Common shares on 2026-08-07 at a weighted average price of $375.20 per share.

At what price did Michael Cho sell ZBRA shares?

Michael Cho sold ZBRA Class A Common Stock at a weighted average price of $375.20 per share, with individual trades executed between $375.00 and $375.50 on 2026-08-07.

How many Zebra Technologies (ZBRA) shares did Michael Cho sell?

Michael Cho sold 3,500 shares of Zebra Technologies Class A Common Stock in an open-market or private transaction dated 2026-08-07, according to the reported Form 4 transaction data.

Was Michael Cho’s ZBRA share sale under a Rule 10b5-1 plan?

The transaction data indicates the Rule 10b5-1 checkbox is not marked as affirmative, and no footnote describes a trading plan, so the reported 3,500-share sale is not identified as pursuant to a 10b5-1 plan.

What type of transaction code was used for Michael Cho’s ZBRA sale?

The sale of 3,500 ZBRA shares by Michael Cho on 2026-08-07 is reported with transaction code "S", described as a sale in an open market or private transaction.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cho Michael

(Last) (First) (Middle)

C/O ZEBRA TECHNOLOGIES CORPORATION

3 OVERLOOK POINT

(Street)

LINCOLNSHIRE ILLINOIS 60069

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ZEBRA TECHNOLOGIES CORP [ ZBRA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Strategy Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/07/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock								8,670	D
Class A Common Stock	08/07/2026		S		3,500	D	$375.2(1)	5,170	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $375.00 to $375.50.

Remarks:

	/s/ Cristen Kogl, Attorney-In-Fact	08/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)