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Zebra Technologies director Satish Dhanasekaran reported an open‑market purchase of 500 shares of Class A common stock. The shares were bought on February 27, 2026 at a weighted average price of $225.25 per share, with individual trade prices ranging from $225.01 to $225.42. After the reported transactions, he directly owns 3,856 shares of Zebra Technologies common stock.
Zebra Technologies' Chief Supply Chain Officer reports tax-related share disposition. Tamara Dionne Froese reported a tax-withholding disposition of 109 shares of Class A Common Stock at $231.32 per share, used to cover tax liability rather than an open-market sale. After this transaction, she directly owned 5,068 Class A shares. The filing also shows holdings of stock appreciation rights, with 328 underlying shares outstanding, which became exercisable in four equal annual installments beginning on April 30, 2021.
Zebra Technologies Corporation filed its annual report describing its operations as a global leader in automatic identification and data capture technologies. The company now manages two segments, Connected Frontline and Asset Visibility and Automation, reflecting its focus on mobile computing, data capture, printing, RFID, and workflow software.
In 2025 Zebra completed two acquisitions: Elo Holdings, Inc. for $1,303 million in cash to expand self-service and customer-facing workflows, and Photoneo for $62 million to strengthen 3D machine vision. Research and development spending was $593 million, or 11.0% of Net sales, underscoring its emphasis on innovation.
Zebra reports a diversified global footprint, operating in 129 facilities with approximately 10,700 employees and over 10,000 channel partners across 179 countries. As of June 28, 2025, the aggregate market value of Class A shares held by non-affiliates was $15.5 billion, and as of February 5, 2026, there were 49,191,704 Class A shares outstanding.
Zebra Technologies reported solid fourth-quarter and full-year 2025 growth but sharply lower GAAP earnings due to restructuring and acquisition-related costs. Q4 net sales rose to $1,475 million, up 10.6% year over year, while GAAP net income fell to $70 million and $1.39 per diluted share. Non-GAAP diluted EPS increased to $4.33 and adjusted EBITDA grew to $326 million with a 22.1% margin. For 2025, revenue reached $5,396 million and non-GAAP EPS was $15.84. Zebra generated $831 million of free cash flow and spent $587 million on share repurchases, alongside $1,365 million in acquisitions. The Board approved an additional $1 billion share repurchase authorization, lifting remaining capacity to more than $1.1 billion. For 2026, Zebra forecasts sales growth of 9%–13%, around 22% adjusted EBITDA margin, non-GAAP EPS of $17.70–$18.30, and at least $900 million in free cash flow.
Zebra Technologies Chief Executive Officer and director Bill Burns reported an equity award and updated share holdings. On February 4, 2026, he acquired 12,673 shares of Class A Common Stock at $0 per share from a performance-based restricted stock grant, increasing his directly held stake to 58,578 shares.
The award relates to performance-based restricted stock granted on May 4, 2023, with a three-year performance period ending December 31, 2025; the resulting shares were determined on February 4, 2026 and are scheduled to vest on May 4, 2026. Burns also reports direct holdings of stock appreciation rights covering 4,364 underlying shares at an exercise price of $205.12 expiring May 2, 2026, and 3,901 underlying shares at $244.97 expiring April 30, 2027.
Zebra Technologies Corp. reported an insider equity award for Chief Legal Officer Cristen L. Kogl. On February 3, 2026, Kogl acquired 2,444 Class A common shares at $0 as a performance-based restricted stock (PVRS) grant, bringing direct holdings to 19,480 shares.
The PVRS was originally granted on May 4, 2023, based on a three-year performance period ending December 31, 2025, and is scheduled to vest on May 4, 2026. Kogl also reports existing stock appreciation rights covering 2,260 and 2,454 Class A shares, with prior multi-year vesting schedules.
Zebra Technologies’ Chief Revenue Officer reports stock grant and updated holdings. Richard Edward Hudson acquired 347 shares of Zebra Technologies Class A common stock on February 3, 2026 at a price of $0, reflecting shares from a performance-based restricted stock (PVRS) award granted on May 4, 2023. This PVRS covered a three-year performance period ending December 31, 2025; the resulting share amount was determined on February 3, 2026 and is scheduled to vest on May 4, 2026. Following this transaction, Hudson directly holds 6,256 Class A shares. He also holds stock appreciation rights covering 189 Class A shares with a conversion price of $244.97 per share, expiring on April 30, 2027, which became exercisable in four annual installments beginning April 30, 2021.
Zebra Technologies Chief People Officer reports stock award. Chief People Officer Melissa Luff Loizides acquired 244 shares of Zebra Technologies Class A common stock on February 3, 2026 at a price of $0 per share, increasing her directly held stake to 2,091 shares.
The 244 shares relate to a previously unreportable performance-based restricted stock (PVRS) grant made on May 4, 2023, with a three-year performance period that ended on December 31, 2025. The resulting share amount was determined on February 3, 2026, and the PVRS is scheduled to vest on May 4, 2026.
Zebra Technologies Chief Accounting Officer Colleen M. O'Sullivan reported an equity compensation award and updated holdings. On February 3, 2026, she acquired 543 shares of Class A common stock at $0, determined from a performance-based restricted stock grant made on May 4, 2023 for a three-year performance period ending December 31, 2025. Following this award, she directly holds 6,950 Class A shares. She also reports directly held stock appreciation rights covering 816 shares at an exercise price of $205.12 expiring May 2, 2026, and 658 shares at $244.97 expiring April 30, 2027.
Zebra Technologies Corporation Chief Financial Officer Nathan Andrew Winters reported an equity award tied to earlier performance-based restricted stock. On February 3, 2026, he acquired 4,073 shares of Class A common stock at $0 per share, following completion of a three-year performance period.
After this award, Winters directly beneficially owns 19,504 shares of Class A common stock. He also directly holds stock appreciation rights covering 315 shares at $205.12 per share expiring on May 2, 2026, and 578 shares at $244.97 per share expiring on April 30, 2027. The PVRS are scheduled to vest on May 4, 2026.