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DirectBooking Technology (NASDAQ: ZDAI) launches AI travel joint venture

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(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

DirectBooking Technology Co., Ltd. has agreed to form a strategic joint venture with Beijing DeepYou Digital Technology to build an AI-driven travel and hospitality company. DirectBooking will own 51% of the new entity and DeepYou 49%, with former JD.com senior vice president Li Daxue serving as chairman.

The venture plans China’s first natively Agent-to-Agent, fully integrated travel-and-stay direct-booking platform, offering robotic staff solutions for hotels and AI assistants for consumers. It targets a large domestic tourism market that generated 5.615 billion trips and RMB 5.75 trillion in revenue in 2024.

DeepYou contributes AI cultural-tourism capabilities, including agreements with over 400 scenic attractions in 22 provinces and access to about 300 million visitors annually. DirectBooking brings hotel PMS and SaaS systems and a nationwide hotel network, alongside its Hong Kong construction-transport operations. The project’s three-year goal is to cover 30,000–50,000 hotels and deploy 3–10 AI "employees" per hotel to lower costs and improve efficiency.

Positive

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Negative

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Filing Explained

The July 21 filing reports an agreement to establish the AI venture, but discloses no consideration, funding, or share issuance; its direct capital contribution or dilution effect on existing common holders therefore cannot be sized from this disclosure.

DirectBooking JV ownership stake 51% equity interest DirectBooking's stake in the AI travel and hospitality joint venture with DeepYou
DeepYou JV ownership stake 49% equity interest DeepYou's stake in the AI travel and hospitality joint venture
China domestic tourist trips 2024 5.615 billion trips Domestic tourist trips in China in 2024
China tourism revenue 2024 RMB 5.75 trillion Total tourism revenue in China in 2024
DeepYou scenic attraction partners more than 400 attractions Cooperation agreements with scenic attractions across 22 provinces
Annual visitors served via DeepYou over 300 million visitors Visitors served annually through DeepYou's scenic-spot partners
Hotel coverage target 30,000–50,000 hotels Three-year strategic coverage target for the AI platform
AI agents per hotel target 3–10 AI employees per hotel Planned AI agents per hotel under three-year strategic target
Agent-to-Agent technical
"China’s first natively Agent-to-Agent, fully integrated travel-and-stay platform"
OpenClaw Agents technical
"OpenClaw Agents to integrate fragmented travel and hospitality supply"
technology middle-office technical
"built a technology middle-office capable of supporting transactions"
online travel agency (OTA) financial
"Traditional online travel agency (OTA) platforms typically charge merchants"
An online travel agency (OTA) is a website or app that lets customers search for and book travel services — such as flights, hotels, car rentals and vacation packages — by connecting them with airlines, hotels and other providers. For investors, OTAs matter because they earn money from fees or commissions, rely on customer traffic and pricing power, and can scale like a digital marketplace; changes in booking trends, fees or travel demand directly affect their revenue and profitability.
large model for cultural tourism technical
"DeepYou has independently developed a dedicated large model for cultural tourism"

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FAQ

What joint venture did DirectBooking Technology (ZDAI) announce in July 2026?

DirectBooking Technology agreed a strategic joint venture with Beijing DeepYou Digital Technology to build an AI-driven travel and hospitality company. DirectBooking will hold 51% of the new entity, DeepYou 49%, with former JD.com executive Li Daxue serving as chairman and leader.

What market opportunity does DirectBooking (ZDAI) target with the DeepYou joint venture?

The venture targets China’s fast-growing tourism and hospitality market, which recorded 5.615 billion domestic trips and RMB 5.75 trillion in revenue in 2024. It aims to address pain points such as high OTA commissions and fragmented user experiences using AI Agent technology.

What are the three-year strategic goals of DirectBooking’s (ZDAI) new AI travel platform?

The project sets a three-year goal for the AI travel and hospitality direct-booking platform to cover 30,000–50,000 hotels and provide each hotel with 3–10 AI "employees". These agents are intended to reduce operating costs and enhance efficiency and user experience.

What strengths does DeepYou contribute to the DirectBooking (ZDAI) joint venture?

DeepYou brings an AI cultural-tourism platform with agreements at 400+ scenic attractions across 22 provinces, serving over 300 million visitors annually. It has developed a large model for cultural tourism and uses OpenClaw autonomous AI agents to process fragmented travel supply.

How is DirectBooking (ZDAI) currently described operationally in this disclosure?

DirectBooking is described as a Nasdaq-listed company with hotel PMS, direct-connect SaaS and membership systems, and also as a Cayman holding company whose Hong Kong subsidiary provides construction material transportation and related works, mainly as a subcontractor in Hong Kong’s construction industry.

Who is Li Daxue and what role will he play in the DirectBooking (ZDAI) joint venture?

Li Daxue, a former Senior Vice President of JD.com with over twenty years of internet technology experience, will chair and lead the new company. He is expected to provide top-level strategic guidance and core technological enablement for the AI travel and hospitality platform.

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of July 2026

 

Commission File Number: 001-42181

 

DirectBooking Technology Co., Ltd.

(Registrant’s Name)

 

Room 2912, 29/F., New Tech Plaza

34 Tai Yau Street

San Po Kong

Kowloon, Hong Kong

(Address of principal executive office)

 

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

 

Form 20-F ☒ Form 40-F ☐

 

 

 

 

 

 

INFORMATION CONTAINED IN THIS FORM 6-K REPORT

 

On July 21, 2026, DirectBooking Technology Co., Ltd. (the “Company”) issued a press release announcing that it has entered into a joint venture agreement with Beijing DeepYou Digital Technology Co., Ltd. (“DeepYou”) to establish a new company focused on AI-powered travel and hospitality solutions.

 

A copy of the press release is furnished as Exhibit 99.1 to this Report on Form 6-K.

 

Exhibit No.   Description of Exhibit
99.1   Press release of DirectBooking Technology Co., Ltd., dated July 21, 2026.

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  DIRECTBOOKING TECHNOLOGY CO., LTD.
     
Date: July 21, 2026 By: /s/ Tan Yu
  Name: Tan Yu
  Title: Chief Executive Officer, Chairman of the Board and Director

 

 

 

 

Exhibit 99.1

 

DirectBooking Technology and DeepYou Form Joint Venture to Establish AI Robotics Travel and Hospitality Company

 

Former JD.com Senior Vice President Li Daxue Appointed Chairman

 

Hong Kong, July 21, 2026 – DirectBooking Technology (NASDAQ: ZDAI) (“DirectBooking” or the “Company”) today announced that it has entered into a strategic joint venture agreement with Beijing DeepYou Digital Technology Co., Ltd. (“DeepYou”). Under the agreement, DirectBooking will hold a 51% equity interest in the joint venture and DeepYou will hold 49%. DeepYou was founded by former JD.com Senior Vice President Mr. Li Daxue. The two parties will jointly establish a new technology company to build China’s first natively Agent-to-Agent, fully integrated travel-and-stay next-generation AI direct-booking platform for the hospitality sector. The platform will provide robotic staff solutions for hospitality enterprises on the enterprise side and robotic assistant services for users on the consumer side. The new company will be chaired and led by Mr. Li Daxue, who will bring top-tier technological vision and strategic insight to the business. Mr. Li’s participation will provide top-level strategic guidance and core technological enablement for the project, helping ensure that it reaches a leading position in the industry in terms of AI technology applications and business model innovation.

 

Targeting a Trillion-Yuan Market and Transforming the Traditional OTA Model

 

China’s travel and hospitality market is currently in a golden phase of structural growth. According to data from the Ministry of Culture and Tourism, domestic tourist trips in 2024 reached 5.615 billion, up 14.8% year over year, while total tourism revenue exceeded RMB 5.75 trillion, an increase of 17.1% year over year and a record high. However, the industry has long faced structural pain points including supply-demand mismatches, high commissions and fragmented user experiences. Traditional online travel agency (OTA) platforms typically charge merchants commissions of 15% to 25%, severely squeezing hotel profit margins. At the same time, consumers must switch between multiple platforms to carry out complex tasks such as “buying tickets, booking rooms and finding activities,” resulting in a highly fragmented service experience.

 

This project is designed to precisely address these pain points through an innovative closed-loop business model that combines “scenic-spot ticketing for customer acquisition, embedded consumer Agents to capture demand in advance, OpenClaw Agents to integrate fragmented supply, large AI models for intelligent matching, and a nationwide network of city-level agents for local fulfillment.” By using AI Agent technology to enable decentralized, direct connections between supply and demand, the platform aims to significantly reduce transaction costs and reset efficiency benchmarks for the industry.

 

Strong Background of Li Daxue Empowering the Project

 

Mr. Li Daxue is one of the most influential technology leaders in China’s internet industry, with more than twenty years of experience in the sector. During his tenure as Senior Vice President of JD.com, Mr. Li was fully responsible for the strategic planning, architecture design and team building of JD’s technology system. He led JD’s technology team from a few hundred people to several tens of thousands, built a technology middle-office capable of supporting transactions on the scale of trillions of yuan, and developed industry-leading capabilities in smart logistics, smart marketing and intelligent customer service. Mr. Li also serves as Lifetime Honorary Technology Advisor to JD.com and as a specially appointed digital economy expert for the Ministry of Commerce, and he is a recipient of the National May 1st Labor Medal.

 

Powerful Partnership to Build Multi-Dimensional Competitive Advantages

 

As a leading AI cultural tourism technology enterprise in China, DeepYou has signed cooperation agreements with more than 400 high-quality scenic attractions across 22 provinces nationwide, serving over 300 million visitors annually and forming a stable, accurate and low-cost traffic pool of travelers with strong, rigid demand. DeepYou has independently developed a dedicated large model for cultural tourism, with core capabilities including real-time LBS navigation, multilingual interaction, visitor-flow forecasting and dynamic pricing. It also exclusively adopts OpenClaw autonomous AI agent technology to build an intelligent processing system for fragmented travel and hospitality supply.

 

As a Nasdaq-listed company in the United States, DirectBooking Technology has independently developed mature hotel property management system (PMS) solutions, direct-connect SaaS systems and membership management systems, integrating the full back-end fulfillment chain for hotels and providing a standardized infrastructure foundation for OpenClaw Agents to access supply. The Company’s network covers first-, second- and third-tier cities as well as county-level lower-tier markets across China.

 

 
 

 

Significant Positive Impact on the Company

 

This strategic cooperation is expected to generate multiple positive impacts for DirectBooking Technology. First, the introduction of Mr. Li Daxue and his top-tier technology team is expected to significantly enhance the Company’s technology middle-office capabilities and the intelligence level of its supply chain, supporting a transition from traditional SaaS services to intelligent platform-based services. Second, through deep cooperation with DeepYou, DirectBooking Technology will gain access to 300 million annual scenic-spot visitors, breaking through the value ceiling of a pure SaaS model and opening up new growth opportunities. Third, the innovative Agent-to-Agent model has clear first-mover advantages and is difficult to replicate, positioning the Company to secure a leading position in the trillion-yuan travel and hospitality market.

 

The project has set a three-year strategic target: for the AI travel and hospitality direct-booking platform to cover 30,000 to 50,000 hotels, and to provide each hotel with 3 to 10 AI “employees” to reduce operating costs while significantly improving efficiency and user experience. At the same time, through AI-driven innovation, the project aims to break the traditional OTA industry’s channel monopoly and information silos, reshape value distribution across the industry, and build a more open and inclusive industrial ecosystem.

 

About DirectBooking Technology Co., Ltd.

 

The Company is a holding company incorporated in the Cayman Islands, and its operations are conducted through its Hong Kong operating subsidiary, Primega Construction Engineering Co. Limited. The Company provides transportation services in Hong Kong’s construction industry and employs environmentally friendly practices with the aim of facilitating the reuse of construction and demolition materials and reducing construction waste. The Company primarily handles the transportation of materials excavated from construction sites. The Company’s services principally consist of (i) soil and rock transportation services and (ii) construction works, which mainly include excavation and lateral support works and bored piling. The Company generally provides its services as a subcontractor to other construction contractors in Hong Kong. 

 

Safe Harbor and Informational Statement

 

This announcement contains “forward-looking” statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. All statements, other than statements of historical fact, including, without limitation, those with respect to the objectives, plans and strategies of the Company set forth herein and those preceded by or that include the words “believe,” “expect,” “anticipate,” “future,” “will,” “intend,” “plan,” “estimate” or similar expressions, are “forward-looking statements.” Although the Company’s management believes that such forward-looking statements are reasonable, it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. These forward-looking statements can change as a result of many possible events or factors, not all of which are known to the Company, which may include, without limitation, our ability to timely and accurately respond to changes in fashion trends and consumer preferences; management of customer concentration risk; reliance on third parties for supplies of raw materials, manufacturing services and transport infrastructure; changes in government policies; overall economic conditions and local market economic conditions; our ability to expand through strategic acquisitions and the establishment of new locations; compliance with government regulations; legislation or regulatory environments; geopolitical events; and other events and/or risks outlined in the Company’ s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is as of the date hereof, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law. 

 

For more information, please contact:

 

DirectBooking Technology Co., Ltd.

tanyu@primegaghl.com

 

 

 

Filing Exhibits & Attachments

1 document