ZETA insider sale notice: 20,541 sold; 52,366 planned via Merrill Lynch

Rhea-AI Filing Summary

Zeta Global Holdings Corp. (ZETA) submitted a Form 144 disclosing a proposed sale of 52,366 Class A common shares through Merrill Lynch on the NYSE with an aggregate market value of $980,815.18. The filing lists total shares outstanding of 238,040,782, so the proposed sale equals a very small fraction of the float. The shares were reported as acquired on 04/03/2024 via estate planning transfers from the settlor of the trust. The notice also reports a recent sale on 08/07/2025 of 20,541 shares generating $430,128.54. The filer certifies no undisclosed material information; the filing contains routine disclosure of secondary sales by a trust and no operating or earnings data.

Insights

Securities Analyst

TL;DR: Routine trust-led secondary sale disclosed; size immaterial to capitalization, limited investor impact.

The Form 144 shows a proposed off-market sale of 52,366 Class A shares valued at about $980,815 through Merrill Lynch. Against 238,040,782 shares outstanding, this represents roughly 0.02% of the company, indicating negligible dilution or market impact. The acquisition source is an estate planning transfer, and a recent partial sale of 20,541 shares raised $430,128.54. For investors, this is a standard disclosure of insider/beneficial-owner selling activity rather than a signal of company performance; no financial results or operational metrics are provided in the filing.

Corporate Governance Expert

TL;DR: Disclosure aligns with regulatory requirements; estate planning transfer and trust sales are typical and non-material.

The filing documents compliance with Rule 144 procedures by disclosing the planned sale, acquisition history, and prior recent sale by the trust. The origin of the shares—estate planning transfers from the settlor—explains the beneficial ownership change without indicating management or strategic shifts. The filer’s certification of no material nonpublic information is standard. Given the small percentage of outstanding shares involved, this notice is governance-compliant housekeeping rather than a material corporate development.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Merrill Lynch 200 Park Ave New York NY 10166	52366	980815.18	238040782	08/08/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	04/03/2024	Estate Planning Transfers	Acquired from the Settlor of the Trust for whose accounts the securities are being sold		01/01/2015	52366	04/03/2024	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Southbeach Trust R6 42 Beacon Hill Lane New Canaan MA 06840	Class A Common Stock	08/07/2025	20541	430128.54

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

How many ZETA shares are proposed for sale in the Form 144?

The Form 144 discloses a proposed sale of 52,366 Class A common shares.

What is the aggregate market value of the shares ZETA intends to sell?

The aggregate market value is reported as $980,815.18.

When and how were the shares being sold by ZETA acquired?

The shares were acquired on 04/03/2024 via estate planning transfers from the settlor of the trust.

Did the filing report any recent sales by the same account?

Yes. The filing reports a sale on 08/07/2025 of 20,541 shares that generated $430,128.54.

Which broker is handling the proposed sale of ZETA shares?

The broker listed is Merrill Lynch, 200 Park Ave, New York, NY, and the sale is to occur on the NYSE.