ZETA insider plans 385,662-share sale (~$6.87M) via Form 144

Rhea-AI Filing Summary

ZETA — Form 144 notice of proposed sale by an affiliate. A holder filed to sell up to 385,662 shares of Class A Common Stock, with an aggregate market value of $6,872,496.84. The intended broker is Merrill Lynch (200 Park Ave, New York, NY 10166), with an approximate sale date of 10/17/2025 on the NYSE. Proceeds from any sale would go to the selling holder, not the company.

The filing notes prior activity in the last three months: 34,229 shares of Class A Common Stock were sold on 09/23/2025 for $743,625.16 by Family Trust No C5. As context, 238,040,782 shares were outstanding, as listed in the notice.

The securities to be sold were acquired via estate planning transfers on 08/18/2021, from the settlor of the trust, with the donor’s acquisition date listed as 01/01/2015.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A Common Stock	Merrill Lynch 200 Park Ave New York NY 10166	385662	6872496.84	238040782	10/17/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A Common Stock	08/18/2021	Estate Planning Transfers	Acquired from the settlor of the trust for whose accounts the securites are being sold		01/01/2015	385662	08/18/2021	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Family Trust No C5 42 Beacon Hill Lane New Canaan CT 06840	Class A Common Stock	09/23/2025	34229	743625.16

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does ZETA’s Form 144 filing disclose?

A holder plans to sell up to 385,662 shares of Class A Common Stock, with an aggregate market value of $6,872,496.84.

When and where might the ZETA shares be sold?

The notice lists an approximate sale date of 10/17/2025 on the NYSE, using Merrill Lynch as broker.

Does ZETA receive any proceeds from this Form 144 sale?

No. Proceeds from any sales would go to the selling holder, not the company.

How many ZETA shares are outstanding, per the notice?

The filing lists 238,040,782 shares outstanding.

Were there recent sales by the same account in the last 3 months?

Yes. Family Trust No C5 sold 34,229 shares on 09/23/2025 for $743,625.16.

How were the securities proposed for sale acquired?

They were acquired via estate planning transfers on 08/18/2021, from the trust’s settlor.