Vanguard (NYSE: ZETA) holds 13.05M shares, 5.92% stake reported

Rhea-AI Filing Summary

Zeta Global Holdings Corp ownership disclosure: Vanguard Portfolio Management reports beneficial ownership of 13,053,774 shares of Common Stock, representing 5.92% of the class. The filing states Vanguard Portfolio Management has sole dispositive power over 13,053,774 shares and sole voting power over 182,885 shares.

The filing explains these holdings include securities held for Vanguard funds and managed accounts and lists affiliates that exercise voting or dispositive power on certain sleeves.

Insights

Institutional Ownership Analyst

Vanguard reports a passive >5% stake via managed funds and accounts.

Vanguard Portfolio Management states it beneficially owns 13,053,774 shares (5.92) of Common Stock, with dispositive authority over those shares and limited voting power of 182,885 shares. The filing attributes holdings to funds and managed accounts, consistent with pooled-management reporting.

Cash-flow treatment and any trading intentions are not stated; subsequent filings or fund disclosures would show changes in holdings.

Key Figures

Shares beneficially owned: 13,053,774 shares Percent of class: 5.92% Sole voting power: 182,885 shares +1 more

4 metrics

Shares beneficially owned 13,053,774 shares Schedule 13G reported amount

Percent of class 5.92% Reported percent of outstanding class

Sole voting power 182,885 shares Voting power reported in Item 4(i)

Sole dispositive power 13,053,774 shares Disposition authority reported in Item 4(iii)

Key Terms

beneficially owned, dispositive power, Investment Company Act of 1940, managed accounts

4 terms

beneficially owned regulatory

"reflects the securities beneficially owned, or deemed to be beneficially owned"

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

dispositive power regulatory

"Sole power to dispose or to direct the disposition of: 13053774"

Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

Investment Company Act of 1940 regulatory

"investment company registered under the Investment Company Act of 1940"

A U.S. federal law that sets the rulebook for pooled investment vehicles such as mutual funds, exchange-traded funds and similar money managers, requiring them to register with regulators, disclose holdings and fees, limit conflicts of interest, and follow governance standards. It matters to investors because these protections and transparency rules act like a referee and scoreboard, helping people compare funds, trust that managers follow fair practices, and spot hidden costs or risks.

managed accounts financial

"includes securities held by Vanguard funds, or sleeves thereof, over which Vanguard Portfolio Management LLC exercises dispositive power"

Managed accounts are collections of investments owned by an individual or institution but run day-to-day by a professional who buys, sells and allocates assets according to an agreed plan. They matter to investors because they provide tailored oversight, active risk control and potential tax efficiency—like hiring a personal chef to manage your diet—while fees and the manager’s skill directly affect returns.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/29/2026 - 04:07 PM Learn about SEC filing dates

FAQ

What stake does Vanguard Portfolio Management report in ZETA?

Vanguard reports beneficial ownership of 13,053,774 shares, or 5.92%. The filing shows sole dispositive power over 13,053,774 shares and sole voting power over 182,885 shares, reflecting holdings across Vanguard funds and managed accounts as described in the filing.

Does Vanguard control how ZETA shares are voted?

Vanguard reports sole voting power for 182,885 shares. The filing indicates voting authority is limited relative to dispositive power; many shares are held in funds where voting or disposition may be exercised by specific Vanguard affiliates or business divisions.

Are these ZETA shares held on behalf of other investors?

Yes; Vanguard states the shares include securities held for funds and managed accounts. The filing clarifies holdings represent multiple Vanguard investment vehicles and client accounts, and no single outside person is identified as holding over 5% separately.

Who signed the Schedule 13G for these ZETA holdings?

The form is signed by Ashley Grim, Head of Global Fund Administration. The signature block in the filing includes the name and title and is dated 04/29/2026 as the signing date.

Does the filing state any intent to buy or sell ZETA shares?

No transaction intent is stated in this filing. The Schedule 13G reports beneficial ownership and power to direct disposition but does not disclose any planned purchases, sales, or other trading instructions in the provided excerpt.

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

Zeta Global Holdings Corp

(Name of Issuer)

Common Stock

(Title of Class of Securities)

98956A105

(CUSIP Number)

03/31/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 98956A105

1

Names of Reporting Persons

Vanguard Portfolio Management

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

PENNSYLVANIA

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 182,885.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 13,053,774.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

13,053,774.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

5.92 %

12

Type of Reporting Person (See Instructions)

IA

Comment for Type of Reporting Person: In accordance with SEC Release No. 34-39538 (January 12, 1998), this Schedule 13G reflects the securities beneficially owned, or deemed to be beneficially owned, by Vanguard Portfolio Management LLC and the following affiliates of Vanguard Portfolio Management LLC or business divisions of such affiliates: Vanguard Fiduciary Trust Company and Vanguard Global Advisers, LLC. This Schedule 13G includes securities held by Vanguard funds, or sleeves thereof, over which Vanguard Portfolio Management LLC exercises dispositive power, in addition to securities held by clients over which the affiliates or business divisions of such affiliates indicated above exercise dispositive and/or voting power. This Schedule 13G does not include securities, if any, beneficially owned by other subsidiaries or affiliates of Vanguard Portfolio Management LLC, or business divisions of such subsidiaries whose ownership of securities is disaggregated from that of the reporting business unit in accordance with such release.

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Zeta Global Holdings Corp
(b)	Address of issuer's principal executive offices: 3 Park Avenue, 33rd Floor, New York, NY, 10016
Item 2.
(a)	Name of person filing: Vanguard Portfolio Management
(b)	Address or principal business office or, if none, residence: 100 Vanguard Blvd,, Malvern, PA, 19355
(c)	Citizenship: PA
(d)	Title of class of securities: Common Stock
(e)	CUSIP Number(s): 98956A105
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 13053774
(b)	Percent of class: 5.92 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 182885
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 13053774
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	If any other person is known to have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, such securities, a statement to that effect should be included in response to this item and, if such interest relates to more than 5 percent of the class, such person should be identified. A listing of the shareholders of an investment company registered under the Investment Company Act of 1940 or the beneficiaries of employee benefit plan, pension fund or endowment fund is not required. Vanguard Portfolio Management, including investment companies registered under the Investment Company Act of 1940 and other managed accounts, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein.No one other person's interest in the securities reported herein is more than 5%.
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Vanguard Portfolio Management

Signature:	Ashley Grim
Name/Title:	Head of Global Fund Administration
Date:	04/29/2026