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Bilibili Inc. (BILI) reported strong top- and bottom-line growth for the second quarter and first half of 2026, driven mainly by advertising and value-added services. For Q2 2026, total net revenues were RMB7.94 billion, up 8% year over year, with advertising revenue up 28% to RMB3.13 billion and VAS up 5% to RMB2.97 billion, while mobile games declined 14% to RMB1.39 billion. Gross profit rose 10% to RMB2.95 billion, and gross margin expanded to 37.2%, marking the 16th consecutive quarter of margin improvement.
Q2 profit from operations increased 48% to RMB372.9 million, and net profit rose 55% to RMB339.1 million, with adjusted net profit up 25% to RMB703.6 million. For the six months ended June 30, 2026, net revenues grew 7.5% to RMB15.41 billion, net profit increased 161% to RMB541.1 million, and adjusted net profit rose 40% to RMB1.29 billion, lifting the adjusted net profit margin to 8.4%. The platform’s fundamentals continued to strengthen, with DAUs at about 116 million, MAUs at 373 million, monthly paying users at 33.9 million, and average daily time spent per active user at 116 minutes. Bilibili ended June with RMB24.30 billion in cash, time deposits and short-term investments and has repurchased 5.8 million listed securities in 2026 for about US$118 million.
Tencent Mobility Limited and Tencent Holdings Limited report their beneficial ownership of Bilibili Inc. Class Z Ordinary Shares. Tencent Mobility has 29,011,651 shares with sole voting and dispositive power. Tencent Holdings is deemed to beneficially own 40,014,008 shares, or 11.8% of the Class Z Ordinary Shares.
The percentage calculation is based on 338,805,755 Class Z Ordinary Shares outstanding as of June 30, 2026, excluding 6,528,345 shares reserved under share incentive plans. Holdings include shares and American Depositary Shares held through several Tencent subsidiaries.
Norges Bank, the central bank of Norway, reports beneficial ownership of 23,468,189 shares of Bilibili Inc. common stock on a Schedule 13G/A, representing 6.7958% of the class. Norges Bank has sole voting power over all 23,468,189 shares.
The filing shows sole dispositive power over 4,894,809 shares and shared dispositive power over 18,573,380 shares. Certain shares are invested on behalf of the Government of Norway, and Norges Bank is identified as an investment adviser subject to a foreign regulatory scheme it describes as substantially comparable to that of similar U.S. institutions.
Bilibili Inc. will hold a board meeting on 27 August 2026 (Hong Kong Time) to approve unaudited financial results for the three and six months ended 30 June 2026, and plans to announce these Q2 and half-year results around 6:00 p.m. the same day, followed by an earnings call at 8:00 p.m..
For the month ended 31 July 2026, total authorised share capital remained USD 1,000,000, with 79,700,010 issued Class Y and 338,805,755 issued Class Z WVR ordinary shares and no treasury shares or share issuances. The company confirms compliance with the 25% minimum public float. Outstanding equity-linked instruments, including share options, restricted share units and several series of convertible senior notes, showed activity such as option cancellations but generated no new shares during the month.
Bilibili Inc. reported routine share capital movements for June 2026. Issued Class Z WVR ordinary shares listed in Hong Kong increased by 1,714,162 to 338,805,755 shares, while Class Y WVR ordinary shares remained unchanged at 79,700,010 shares.
The increase in Class Z shares came from employee incentives. Option exercises added 217,242 new shares and raised USD 157,070.22, and vesting of restricted share units added 1,496,920 shares. The company confirmed it complied with the minimum 25% public float requirement for the listed class.
Bilibili Inc. filed a Form 6-K to update investors on its 2026 share repurchase activity. The company has a two-year US$300 million share repurchase program adopted in June 2026. As of June 30, 2026, it had repurchased 1.9 million listed securities for about US$31.3 million under this program.
For the six months ended June 30, 2026, Bilibili reports a total of 4.8 million listed securities repurchased at an aggregate cost of approximately US$100.1 million. The filing reiterates standard forward-looking statement disclosures and highlights the company’s positioning as a leading video community for young audiences in China.
Bilibili Inc. reported granting 1,890,627 restricted share units (RSUs) on June 26, 2026 under its Second Amended and Restated 2018 Share Incentive Plan. These RSUs represent the same number of Class Z Ordinary Shares and about 0.45% of the company’s total shares on a one-share-one-vote basis.
The RSUs carry no purchase price, reference a market price of HK$124.70 per Class Z Ordinary Share on the grant date, and vest between June 26, 2027 and June 26, 2030 without additional performance targets. They are subject to clawback for cause, misconduct, or certain criminal convictions.
After this grant, Bilibili may still grant awards over 25,864,455 Class Z Ordinary Shares within the overall scheme limit of 41,413,503 shares, including 2,070,675 shares available to Service Providers. None of the grantees are directors, chief executive, substantial shareholders, or their associates.
Bilibili Inc. has launched a new share repurchase program, authorizing the company to buy back up to US$300 million of its shares, including Class Z ordinary shares and ADSs. The program is effective immediately and will run for the next 24 months.
Repurchases may be conducted in the open market, through privately negotiated transactions, block trades, or other legally permissible methods, including Rule 10b5-1 trading plans, subject to market conditions and applicable regulations. The board may adjust the program’s terms and size, and Bilibili plans to fund buybacks using its existing cash balance.
Bilibili Inc. reported that all resolutions proposed at its June 17, 2026 annual general meeting were approved by shareholders. The meeting re-elected Rui Chen as director and Eric He and Guoqi Ding as independent directors, each to serve until the 2029 annual meeting, subject to earlier resignation or removal.
Shareholders granted the board a general mandate to issue, allot, and deal with additional Class Z ordinary shares up to 20% of the issued share capital and a separate mandate to repurchase up to 10% of issued shares and/or ADSs. The board’s authority to issue shares was also extended by the number of shares repurchased.
PricewaterhouseCoopers and PricewaterhouseCoopers Zhong Tian LLP were re-appointed as auditors, and the directors were authorized to fix their remuneration. A new set of amended and restated memorandum and articles of association was adopted and became effective upon shareholder approval.
Bilibili Inc. reported routine share capital movements for May 2026. Total authorised share capital remained at USD 1,000,000, with no changes across its Class Y, Class Z and undesignated shares.
Issued Class Z WVR shares listed in Hong Kong increased by 162,956 to 337,091,593, driven by option exercises under the 2018 Share Incentive Plan, which raised USD 418,812.3 in cash. No treasury shares were held or used. The company confirmed compliance with Hong Kong’s minimum 25% public float requirement.
Bilibili also listed outstanding convertible senior notes due 2026, 2027 and 2030, which are currently convertible into defined numbers of Class Z shares, but no conversions occurred in the month. Restricted share unit pools under its 2018 and Second Amended and Restated 2018 Share Incentive Plans remained available with no new RSU issuances.