Apple Inc Stock Price, News & Analysis

Apple (AAPL) unveiled a new 14-inch MacBook Pro powered by the Apple M5 chip, promising a major AI and performance upgrade.

Key specs and facts: up to 3.5x AI performance vs M4, 1.6x faster graphics vs M4, a 16-core Neural Engine, >150GB/s unified memory bandwidth, up to 4TB storage, up to 24 hours battery life, and up to 2x SSD speed vs prior gen. Starts at $1,599 (education $1,499). Pre-orders begin October 15, 2025, with availability starting October 22, 2025. macOS Tahoe and Apple Intelligence (beta) are included; some features and languages have limited availability.

Apple (NASDAQ: AAPL) introduced the new iPad Pro with M5 on October 15, 2025, available to pre-order immediately and in stores beginning Wednesday, October 22, 2025.

The M5 brings major AI and graphics gains: up to 3.5x AI performance vs M4 and 5.6x vs M1, a 10-core GPU with a Neural Accelerator per core, a faster 10-core CPU, and a 16-core Neural Engine. iPad Pro adds Wi‑Fi 7 via N1 and a C1X modem for up to 50% faster cellular speeds. Memory bandwidth exceeds 150 GB/s (≈30% increase) and storage is up to 2x faster; 256GB/512GB models start with 12GB unified memory (50% more). Models: 11" and 13" in space black and silver; U.S. starting prices: $999 Wi‑Fi 11", $1,299 Wi‑Fi 13".

Apple (AAPL) unveiled an upgraded Apple Vision Pro with the M5 chip, the new Dual Knit Band, and visionOS 26. The M5 brings a 10-core CPU, 10-core GPU with hardware ray tracing, a 16-core Neural Engine, and renders 10% more pixels. Battery life is up to 2.5 hours general use and 3 hours video. Pricing starts at $3,499 with 256GB/512GB/1TB options. Pre-orders open Oct 15; availability begins Oct 22 in select markets, with China and Singapore pre-orders on Oct 17.

visionOS 26 adds widgets, enhanced Personas, spatial scenes, and new Apple Immersive content and apps.

Apple (NASDAQ:AAPL) announced the grand reopening of its iconic Apple Ginza store in Tokyo on September 26, 2025. The redesigned four-story location marks a significant milestone as it was Apple's first retail store outside the U.S. when originally opened in 2003.

The renovated store features a sustainable design with 100% renewable energy operations, a double-skin glass façade, and adaptive louvers. Customers can experience Apple's latest products, including iPhone 17 series, Apple Watch Series 11, and book demos for Apple Vision Pro. The store will also host exclusive Today at Apple sessions, including a special collaboration with Japanese supergroup Number_i featuring Spatial Audio experiences.

Apple (NASDAQ:AAPL) has unveiled the iPhone Air, its thinnest iPhone ever at 5.6mm, featuring a breakthrough titanium design. The device introduces several innovations including Ceramic Shield 2 with 3x better scratch resistance, a 6.5-inch Super Retina XDR display with ProMotion, and powered by the new A19 Pro, N1, and C1X chips.

Key features include a 48MP Fusion camera system, an innovative 18MP Center Stage front camera, and all-day battery life. The iPhone Air will be available in four finishes starting at $999, with pre-orders beginning September 12 and availability from September 19, 2025.

Apple (NASDAQ:AAPL) has unveiled the Apple Watch Series 11, introducing groundbreaking health features including hypertension notifications and sleep score functionality. The new model offers up to 24 hours of battery life and features Ion-X glass that's 2x more scratch-resistant.

Key innovations include 5G cellular capabilities, a redesigned cellular antenna, and an advanced hypertension detection system validated through studies with over 100,000 participants. The device is expected to notify over 1 million people with undiagnosed hypertension in its first year. The Series 11 starts at $399 and will be available from September 19, 2025.

Apple (NASDAQ:AAPL) has unveiled the iPhone 17, introducing significant upgrades across camera, display, and performance features. The device features a revolutionary Center Stage front camera, a larger 6.3-inch Super Retina XDR display with ProMotion, and the new A19 chip built on 3nm technology.

Key improvements include a 48MP Dual Fusion camera system, Ceramic Shield 2 with 3x better scratch resistance, and enhanced battery life offering up to 30 hours of video playback. The iPhone 17 will be available with 256GB starting storage at $799, featuring five color options. Pre-orders begin September 12, with availability starting September 19, 2025.

Apple (NASDAQ:AAPL) has unveiled the iPhone 17 Pro and iPhone 17 Pro Max, featuring the new A19 Pro chip that delivers 40% better sustained performance than its predecessor. The devices introduce a revolutionary design with an aerospace-grade aluminum unibody and vapor chamber cooling system.

Key innovations include three 48MP Fusion cameras with 8x optical zoom, an 18MP Center Stage front camera, and industry-first video features including ProRes RAW and genlock. The phones feature Ceramic Shield 2 protection on both front and back, offering 3x better scratch resistance and 4x better crack resistance.

Available in cosmic orange, deep blue, and silver, the iPhone 17 Pro starts at $1,099 with 256GB storage, while the Pro Max starts at $1,199. Pre-orders begin September 12, with availability from September 19, 2025.

Apple (NASDAQ:AAPL) has unveiled the Apple Watch SE 3, introducing significant upgrades including an Always-On display, advanced health features, and 5G cellular capabilities. The new model, powered by the S10 chip, offers sleep score monitoring, sleep apnea notifications, and wrist temperature sensing.

Starting at $249, the device features fast charging capabilities, providing up to 8 hours of use from a 15-minute charge. The watch includes new features like Workout Buddy powered by Apple Intelligence, double tap gestures, and on-device Siri with health data access. Pre-orders begin today with availability starting September 19, 2025.