Apple Inc. reports news around its consumer technology ecosystem, including iPhone, Mac, iPad, Apple Watch, AirPods, Apple Vision Pro, Apple silicon, software platforms and Services. Recurring updates cover quarterly results, product introductions, developer events such as WWDC, and expansion of hardware features, displays, wireless chips and on-device AI capabilities across Apple’s product lines.
Apple news also includes governance and leadership developments, retail and geographic activity, and service categories such as the App Store, Apple Music, Apple Pay, iCloud and Apple TV. The company’s operating model combines internally designed hardware, software and semiconductors with a global manufacturing and distribution network.
Apple (AAPL) unveiled its next-generation Apple TV 4K with Siri AI, with store availability beginning November 13, 2026.
Pre-orders are open in the U.S. and 29 other countries and regions. The fourth-generation device costs $299 in the U.S., with a six-month payment option of $49.83 per month. It adds hands-free microphones and supports a four-speaker HomePod surround sound setup. Siri AI launches in beta in English in eight countries and is also available on Apple TV 4K models from the second generation onward. Access requires the home owner to have a compatible Apple Intelligence-enabled iPhone or iPad with Siri AI enabled.
Apple (AAPL) introduced HomeView, a home entertainment and smart-home device available beginning November 13, with pre-orders opening in selected countries.
The tabletop and wall-mounted models each cost $299 (U.S.). Availability covers Australia, Canada, India, New Zealand, Singapore, South Africa, the UK, and the U.S., with pre-order arrangements varying by country. HomeView combines entertainment, communications, and home controls with Siri AI, available in beta in HomeView software version 27.2. Personal-context requests require a paired Apple Intelligence-enabled iPhone or iPad. HomeView is not available for sale in the European Union because Siri AI is currently unavailable in iOS there.
Apple (AAPL) reports that Apple TV became the most awarded network of the year at the 78th Primetime Emmy Awards with 29 total wins, led by comedy series Widow’s Bay, which earned 14 Emmys and is described as the most Emmy-awarded freshman comedy series in history.
Widow’s Bay also secured the most wins for a comedy series in a single season and the most performance wins of any series in 2026, including acting, writing, and directing honors. Additional wins came from Pluribus (6 awards), Margo’s Got Money Troubles (3), Palm Royale (3), Mr. Scorsese (1), and an Emmy for the commercial “I’m Not Remarkable.”
Apple (AAPL) introduced iPhone Duo, its first foldable iPhone, combining a 5.4-inch outer and 7.6-inch inner Super Retina XDR displays in a titanium, IP68-rated design.
The device uses the new A20 Pro chip with an advanced vapor-chamber thermal system, supports iOS 27’s redesigned multitasking, Apple Intelligence, and Siri AI, and offers up to 31 hours of video playback on the inner display or 44 hours on the outer. iPhone Duo features a 48MP Fusion Main camera, 48MP Ultra Wide, hidden inner FaceTime camera, and 4K120 Dolby Vision video. It comes in star white and night sky, with 256GB to 2TB storage, starting at $1,999 in the U.S. Pre-orders open October 16, with availability on October 23.
Apple (AAPL) announced new health and fitness capabilities across Apple Watch and iPhone, centered on an all-new Health Sensing System in Apple Watch Series 12 and Apple Watch Ultra 4, plus a redesigned Health app powered by Apple Intelligence.
The watches gain higher-frequency heart rate and HRV measurements, a new daily readiness score from 0–10, expanded Vitals views, and updated Heart Rate features. The Health app on iOS 27 and iPadOS 27 adds Insights and Longevity tabs, Health Age, at-home movement evaluations using vision-based AI, the ability to purchase lab tests with over 50 biomarkers for $119 at Quest Diagnostics locations in the U.S., and expanded Cycle Tracking support for perimenopause and menopause.
Apple (AAPL) introduced Apple Watch Series 12, featuring a new Health Sensing System with upgraded optical and electrical heart sensors, an S11 chip, and enhanced health and fitness capabilities.
The device delivers higher-frequency heart rate and HRV measurements, a new 0–10 readiness score, and more accurate step tracking, while maintaining up to 24 hours of everyday battery life and extending outdoor workout time to up to 10 hours. Faster charging provides up to 12 hours of additional use from a 15-minute charge. A redesigned Health app for iPhone, arriving later this year, adds an Insights tab, Longevity tab with Health Age, and access to Quest Diagnostics labs for over 50 biomarkers at $119 in about 2,000 U.S. locations. Audio Intelligence, Siri AI with Apple Intelligence, and new finishes in aluminum, titanium, and ceramic round out the update. Pre-orders start today, with availability from Friday, September 18.
Apple (AAPL) introduced Apple Watch Ultra 4, a new version of its sports and adventure watch featuring an overhauled Health Sensing System, the S11 chip, and longer battery life, with pre-orders starting immediately and in-store availability on September 18.
The device offers more accurate heart rate sensing, higher-frequency HRV measurements, and a new daily readiness score based on activity, vitals, and sleep. Battery life now reaches up to 50 hours in normal use and up to 84 hours in Low Power Mode, with new Extended and Max Extended Workout modes supporting GPS-tracked outdoor workouts for up to 45 hours. Apple Watch Ultra 4 also adds Audio Intelligence features, a redesigned Health app with a Longevity tab and Health Age, support for Siri AI via watchOS 27, new titanium finishes and band colors, and starts at $799 in more than 50 countries and regions.
Apple (AAPL) launched AirPods 5, a new open-ear wireless earbud line featuring what the company describes as the industry’s best Active Noise Cancellation, removing up to 50 percent more external noise than AirPods 4 with ANC.
AirPods 5 are priced at $129, while a version with a Wireless Charging Case, longer battery life, and on-stem volume control costs $149. Both models feature a new multiport acoustic architecture, next-generation Adaptive EQ, Personalized Spatial Audio support, and improved durability with better dust, sweat, and water resistance. Deep integration with Apple Intelligence enables hands-free Siri AI access, head-gesture interactions, and Live Translation on supported devices and languages. Pre-orders open immediately in over 65 markets, with in-store availability from Friday, September 18.
Apple (AAPL) unveiled iPhone 18 Pro and iPhone 18 Pro Max, featuring A20 Pro chip and major camera, battery and AI upgrades.
The new 48MP Fusion Main camera adds variable aperture with four manual settings, a new sensor, upgraded Photographic Styles, and Apple Reference Image for authenticity verification. A20 Pro, built on a 2 nm process, offers 50% more memory bandwidth, a GPU up to 40% faster than A19 Pro, and a Dual 16-core Neural Engine that doubles AI processing power. A redesigned vapor chamber enables up to 40% higher sustained performance.
Battery life reaches up to 36 hours of video playback on iPhone 18 Pro and 45 hours on Pro Max, with fast wired and wireless charging. Models ship with iOS 27, Apple Intelligence and Siri AI (beta), support Wi‑Fi 7 and C2 modem, and offer 256GB–2TB storage. Prices start at $1,199 for iPhone 18 Pro and $1,299 for Pro Max, with pre-orders from September 12 and availability from September 18 in many regions.
Apple (NASDAQ:AAPL) introduced two new desktop chips, M6 and M5 Ultra, for Mac mini and Mac Studio, targeting major gains in performance and on-device AI compute. M6 is Apple’s first 2 nm chip with a 12-core CPU, 12-core GPU with Neural Accelerators, Dual 16-core Neural Engine, and up to 170GB/s unified memory bandwidth supporting up to 32GB memory.
M5 Ultra, Apple’s first quad-die M-series SoC, connects two M5 Max chips via UltraFusion to deliver an up-to-36-core CPU, up-to-80-core GPU with Neural Accelerators, a 32-core Neural Engine, up to 512GB unified memory, and 1.2TB/s memory bandwidth, aimed at demanding pro and frontier AI workloads.