Ascend Wellness Holdings Announces Partnership With Mister Jones in New Jersey
Rhea-AI Summary
Ascend Wellness Holdings (OTCQX: AAWH) announced a partnership with Lerone Jones and Mister Jones, LLC to open a retail dispensary at 655 US-46, Little Falls, NJ with a grand opening on December 19, 2025. Ascend will fund the retail space, provide upfront capital, supply its product portfolio, and deliver backend technical and operational support. The partnership is one of the first structured under New Jersey Assembly Bill A4151, which expands investment opportunities for diversely owned cannabis businesses. Mister Jones Dispensary will operate daily from 8:00am to 10:00pm. Ascend highlighted its social equity initiatives, including the CO-LAB for Social Equity, and noted Lerone Jones' prior operational experience and advocacy in New Jersey.
Positive
- Retail opening set for Dec 19, 2025 in Little Falls, NJ
- Ascend to fund retail space and provide upfront capital
- Ascend to supply its product portfolio to the dispensary
- Partnership uses New Jersey Assembly Bill A4151 to enable diverse-owner investment
Negative
- No financial terms or capital amounts disclosed for the partnership
Mister Jones Dispensary Set to Open December 19
Lerone Jones previously worked as the Floor Supervisor at Ascend Montclair and has been an integral part of Ascend's journey, receiving mentorship and developing his operational experience in the cannabis industry. Jones founded his first company, Green Garden Advisors, and has actively advocated for adult-use cannabis in
"I am excited to rejoin Ascend in this new capacity and to continue our shared mission of making cannabis accessible and beneficial for all," said Lerone Jones, founder of Mister Jones, LLC. "I'm passionate about advocating for the power of the plant. This partnership reflects my belief in the potential of this industry to create jobs and stimulate growth in our communities, especially those negatively impacted by The War on Drugs. Together with Ascend, I am eager to establish a retail presence that prioritizes education for our customers."
"Partnering with Lerone Jones and Mister Jones, LLC is an exciting opportunity for Ascend to expand our footprint in
Mister Jones Dispensary will operate 8am to 10pm daily. A grand opening celebration is planned for December 19th and will feature giveaways, promotions and in-store activations. For more information on Mister Jones Dispensary, visit https://misterjones.com/.
Ascend has a strong commitment to social equity in the cannabis industry, demonstrated through initiatives such as the CO-LAB for Social Equity, which focuses on restorative justice, economic empowerment, and community reinvestment. The program has also supported mentorship, education, and funding for aspiring cannabis entrepreneurs from diverse backgrounds. By fostering inclusivity and supporting community-driven initiatives, Ascend aims to help create pathways to success for minority-owned businesses.
About Mister Jones, LLC
Mister Jones, LLC, founded by Lerone Jones, is dedicated to advocating for responsible adult-use cannabis and creating a positive impact in local communities. With a focus on education and accessibility, Mister Jones aims to elevate the cannabis shopping experience for all consumers.
About Ascend Wellness Holdings, Inc.
AWH is a vertically integrated cannabis operator with assets in
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This news release includes forward-looking information and statements (together, "forward-looking statements"), which may include, but are not limited to, the plans, intentions, expectations, estimates, and beliefs of the Company. Words such as "expects", "continue", "may", "will", "anticipates", and "intends" or similar expressions are intended to identify forward-looking statements. Without limiting the generality of the preceding statement, all statements in this press release relating to estimated and projected revenue, expectations regarding production capacity, anticipated capital expenditures, expansion, profit, product demand, margins, costs, cash flows, sources of capital, growth rates, potential acquisitions, closing dates for transactions, regulatory approvals, future facility openings, and, enhancing shareholder value, reducing downward pressure on the stock, and future financial and operating results are forward-looking statements.
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SOURCE Ascend Wellness Holdings, Inc.