Aurora Expands Medical Cannabis Offerings in Australia with the Launch of IndiMed TEMPO 22
- Launch of two new high-potency (22% THC) cannabis cultivars in Australia expanding product portfolio
- IndiMed is one of the most prescribed medical cannabis brands in Australia, indicating strong market presence
- Products meet TGA-GMP standards, ensuring quality and regulatory compliance
- Expansion strengthens Aurora's international presence in the growing Australian medical cannabis market
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Insights
Aurora expands in Australian medical cannabis market with higher-potency products, strengthening international growth strategy through wholly-owned subsidiary.
Aurora's expansion of the IndiMed brand in Australia with two new 22% THC cultivars represents a strategic enhancement of their international medical cannabis portfolio. This launch specifically targets the value segment while maintaining clinical efficacy with higher potency options.
The company has introduced both Sativa (Lemon Laser) and Indica (Pickled Petrol) variants, demonstrating a sophisticated approach to addressing different therapeutic applications. Sativa strains typically provide more energetic effects suitable for daytime use, while Indica strains often offer sedative properties beneficial for pain management and sleep disorders.
The
From a business strategy standpoint, leveraging their wholly-owned subsidiary MedReleaf Australia provides Aurora with greater operational control and potentially stronger margins than alternative international expansion models like partnerships or licensing agreements. The compliance with TGA-GMP standards confirms they've cleared the necessary regulatory hurdles in Australia's strictly regulated medical cannabis market.
This product expansion aligns perfectly with Aurora's stated focus on international medical markets, a differentiation strategy that separates them from competitors primarily targeting recreational cannabis segments. Building upon an existing successful brand rather than creating new market entry reduces marketing costs and capitalizes on established prescriber relationships.
NASDAQ | TSX: ACB
"Expanding our portfolio in the value segment in
IndiMed remains one of the most prescribed medical cannabis brands for patients in
- IndiMed TEMPO 22 | Lemon Laser – Sativa,
22% THC, <1% CBD, Dried Cannabis (15g) - IndiMed TEMPO 22 | Pickled Petrol – Indica,
22% THC, <1% CBD, Dried Cannabis (15g)
Aurora's continued focus on international growth and deep commitment to providing patients with innovative products and expanded access enables the company to maintain its global leadership position.
MedReleaf Australia, a wholly owned subsidiary of Aurora, is committed to quality and proudly meeting all TGA-GMP standards. For further information about the company's offerings, doctors and health care professionals can contact MedReleaf Australia's clinical support team or visit their website: www.medreleafaustralia.com.au.
About Aurora Cannabis Inc.
Aurora is opening the world to cannabis, serving both the medical and consumer markets across
Aurora's common shares trade on the NASDAQ and TSX under the symbol "ACB".
Contact
For Media: Michelle Lefler | VP, Communications & PR | media@auroramj.com
For Investors: ICR, Inc. | aurora@icrinc.com
Forward Looking Information
This news release includes statements containing certain "forward-looking information" within the meaning of applicable securities law ("forward-looking statements"). Forward-looking statements are frequently characterized by words such as "plan", "continue", "expect", "project", "intend", "believe", "anticipate", "estimate", "may", "will", "potential", "proposed" and other similar words, or statements that certain events or conditions "may" or "will" occur. Forward-looking statements made in this news release include, but are not limited to, statements regarding: the expansion of the Company's medical cannabis offerings in
These forward-looking statements are only predictions. Forward looking information or statements contained in this news release have been developed based on assumptions management considers to be reasonable. Material factors or assumptions involved in developing forward-looking statements include, without limitation, publicly available information from governmental sources as well as from market research and industry analysis and on assumptions based on data and knowledge of this industry which the Company believes to be reasonable. Forward-looking statements are subject to a variety of risks, uncertainties and other factors that management believes to be relevant and reasonable in the circumstances could cause actual events, results, level of activity, performance, prospects, opportunities or achievements to differ materially from those projected in the forward-looking statements. These risks include, but are not limited to, the ability to retain key personnel, the ability to continue investing in infrastructure to support growth, the ability to obtain financing on acceptable terms, the continued quality of our products, customer experience and retention, the development of third party government and non-government consumer sales channels, management's estimates of consumer demand in
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SOURCE Aurora Cannabis Inc.