Albertsons® Companies Launches Over 20 Limited Edition Own Brands Products to Celebrate the Spring Season

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03/31/2025 - 12:00 PM

Lemon-inspired snacks, sweets, drinks and fresh food items feature a citrusy “Burst of Flavor”

BOISE, Idaho--(BUSINESS WIRE)-- Albertsons® Companies, Inc. (NYSE: ACI) today unveiled a new limited edition collection of lemon-inspired Own Brands products to celebrate the arrival of spring. Available now through May 9, customers will find delicious lemony candy, cookies, pretzels, chips, popcorn, sparkling water and more from the grocer’s private label brands Signature SELECT®, Overjoyed™ and Soleil®. Presented in vibrant, unified packaging across brands, these spring products are promoted through a zesty “Burst of Flavor” marketing campaign and available online and in Albertsons Cos. stores including Albertsons, Safeway, ACME, Jewel-Osco, Shaw’s, Vons and Tom Thumb.

Albertsons Companies, Inc. unveiled a new limited edition collection of lemon-inspired Own Brands products to celebrate the arrival of spring. Courtesy: Albertsons Companies

“At Albertsons Cos., we put our customers at the center of everything we do to create Customers for Life,” said Omer Gajial, EVP of Merchandising and Chief Digital Officer at Albertsons Cos. “By investing in our Own Brands and introducing innovative products, we’re adding value and excitement for our customers. This spring, our new Own Brands lemon-inspired offerings add variety and novelty to our customers' weekly shopping routines, inspiring them to explore and try new products and create new moments of delight."

The lemon-inspired products can be found across store departments including bakery, deli, frozen and floral. Shoppers will be enticed by a delightful array of citrusy treats from Overjoyed, featuring lemon flavored wafer rolls, mini cookies, sandwich sugar cookies and madeleines. For those seeking a fun afternoon snack, the Signature SELECT brand boasts new flavors including Lemon Potato Chips, Lemon Pepper Cashews and Raspberry Lemon Crispy Rice Treats. For a refreshing experience, Soleil offers two exciting new sparkling water flavors to satisfy any thirst.

Promoted via the company’s email, social and digital channels as well as in-store signage and weekly print ads, the “Burst of Flavor” marketing campaign features a vibrant and energetic color palette, spotlighting the star ingredient – lemon – alongside a medley of other juicy fruits.

Looking ahead, Albertsons Cos. is also planning exciting seasonal programs for the fall and winter, each with a festive twist.

Albertsons Cos.’ Own Brands portfolio includes trusted household names such as Signature SELECT, Overjoyed, O Organics®, Open Nature®, Lucerne®, Primo Taglio®, waterfront BISTRO®, Soleil and Value Corner®. Shoppers can find Own Brands products exclusively at Albertsons Cos. stores.

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About Albertsons® Companies, Inc.

Albertsons is a leading food and drug retailer in the United States. As of November 30, 2024, the Company operated 2,273 retail food and drug stores with 1,732 pharmacies, 405 associated fuel centers, 22 dedicated distribution centers and 19 manufacturing facilities. The Company operates stores across 34 states and the District of Columbia under more than 20 well known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, ACME, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market. In 2023, along with the Albertsons Companies Foundation, the Company contributed more than $350 million in food and financial support, including more than $35 million through our Nourishing Neighbors Program to ensure those living in our communities and those impacted by disasters have enough to eat.