Adient launches mechanical massage seating innovation

Rhea-AI Summary

Adient (NYSE:ADNT) has introduced an innovative mechanical massage seating solution, making its debut in GAC-Trumpchi's new PHEV model M8. The system features a 3D massage module that delivers stronger fatigue relief compared to traditional pneumatic solutions, incorporating both western fascia therapy and Chinese medical philosophy.

The technology includes smart controls with multiple modes, a flexible protruding structure, rapid pressure relief valve for safety, and multi-layer wear-resistant assembly. The system is compatible with heating and ventilation features and supports over-the-air (OTA) updates. Currently in mass production for the Chinese market, the innovation is attracting interest from customers in the Americas and Europe.

Positive

• Introduction of innovative mechanical massage technology superior to traditional pneumatic solutions
• Mass production commenced with initial deployment in Chinese market
• Growing interest from Americas and Europe markets indicates expansion potential
• OTA update capability enables continuous product improvement

Negative

• None.

PLYMOUTH, Mich., July 15, 2025 /PRNewswire/ -- Adient, a global leader in automotive seating, has launched a new mechanical massage seat solution. The innovation debuted in automaker GAC-Trumpchi's new PHEV model M8. The vehicle features three-row seats and an industry-first massage system supplied by Adient that redefines auto seating comfort.

Adient's mechanical massage solution uses a 3D massage module that precisely simulates professional kneading techniques, delivering much stronger effects in relieving occupant fatigue than traditional pneumatic massage solutions. Drawing from both western fascia therapy and traditional Chinese medical philosophy, it offers targeted relief for back and lumbar discomfort based on professional massage experience. View a short video of the system here: https://youtu.be/pMBg5jAut7A

Adient's system meets stringent auto industry standards. It features a flexible protruding structure for everyday comfort and deep massage, a rapid pressure relief valve for safety during collisions, and a multi-layer wear-resistant assembly to ensure long-term durability.

Featuring smart controls with multiple modes and strengths, this solution offers personalized massage experiences. Its small size is compatible with heating and ventilation and also supports over-the-air (OTA) updates, enabling continuous improvement over time.

This innovation not only fills a gap in massage capabilities for in-vehicle applications but also sets a new benchmark for seating comfort, especially in deep-recline seating formats.

With mass production now underway, Adient's mechanical massage solution will soon appear in more mid- to high-end models across the China market. The product is also getting attention in the Americas and Europe as Adient's customers look to improve comfort systems in their vehicles.

About Adient:
Adient (NYSE: ADNT) is a global leader in automotive seating.  With 70,000+ employees in 29 countries, Adient operates more than 200 manufacturing/assembly plants worldwide. We produce and deliver automotive seating for all major OEMs. From complete seating systems to individual components, our expertise spans every step of the automotive seat-making process. Our integrated, in-house skills allow us to take our products from research and design to engineering and manufacturing — and into millions of vehicles every year. For more information on Adient, please visit www.adient.com.

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SOURCE Adient

FAQ

What is Adient's new mechanical massage seating innovation?

Adient's new seating innovation is a 3D massage module that simulates professional kneading techniques, offering stronger fatigue relief than traditional pneumatic solutions. It combines western fascia therapy with Chinese medical philosophy.

Which vehicle first features Adient's new massage seating system?

The system first debuted in GAC-Trumpchi's new PHEV model M8, featuring three-row seats with the industry-first massage system.

What are the key features of Adient's mechanical massage seating?

Key features include smart controls with multiple modes, flexible protruding structure, rapid pressure relief valve for safety, multi-layer wear-resistant assembly, and OTA update capability.

Where will Adient's massage seating technology be available?

The technology is currently in mass production for the Chinese market, with growing interest from customers in the Americas and Europe.

How does Adient's massage system differ from traditional solutions?

Adient's system delivers stronger fatigue relief effects than traditional pneumatic solutions through a 3D massage module that precisely simulates professional kneading techniques.