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Adapti (OTC:ADTI) announced that its recently acquired sports agency, The Ballengee Group, has successfully negotiated a contract extension for Kansas City Royals pitcher Seth Lugo. The deal is valued at $40 million for two years, with an additional third-year player option worth up to $20 million.
The contract extension represents a significant achievement for Ballengee Group, which was acquired by Adapti in July 2025. The agency specializes in representing professional baseball athletes and is known for its client-focused approach and expertise in contract negotiations.
Adapti (OTC:ADTI) has appointed Jeff Campbell as Executive Chairman of the Board following the completion of the Ballengee Group acquisition. Campbell brings significant experience in social media and sports, having previously served as Chief Revenue Officer at Fitlab, where he grew the platform to $100 million in annual recurring revenues.
As former CEO of Geographic Farming, Campbell achieved 400% revenue growth in under two years before the company's successful sale. His experience includes roles as President of UFC Fit and work with sports agent Leigh Steinberg. Campbell will focus on guiding Adapti's growth in sports management, social media strategy, and AI-powered influencer technology.
Adapti (OTC:ADTI) has completed the acquisition of The Ballengee Group, a Dallas-based baseball sports management agency representing approximately 200 professional athletes. The transaction includes 6.5 million shares of Adapti common stock, a $7.5 million promissory note, and potential earnout consideration of up to $20 million payable in shares.
The strategic acquisition combines Ballengee's sports representation expertise with Adapti's developing AdaptAI platform, a SaaS-based solution for data-driven influencer alignment. The company aims to create an integrated agency model leveraging AI technology and social media management to enhance athlete brand value and sponsorship opportunities.
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