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Adapti, Inc. (OTC: ADTI) Appoints Jeff Campbell as Executive Chairman of the Board

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Adapti (OTC:ADTI) has appointed Jeff Campbell as Executive Chairman of the Board following the completion of the Ballengee Group acquisition. Campbell brings significant experience in social media and sports, having previously served as Chief Revenue Officer at Fitlab, where he grew the platform to $100 million in annual recurring revenues.

As former CEO of Geographic Farming, Campbell achieved 400% revenue growth in under two years before the company's successful sale. His experience includes roles as President of UFC Fit and work with sports agent Leigh Steinberg. Campbell will focus on guiding Adapti's growth in sports management, social media strategy, and AI-powered influencer technology.

Adapti (OTC:ADTI) ha nominato Jeff Campbell Presidente Esecutivo del Consiglio dopo il completamento dell'acquisizione del Ballengee Group. Campbell porta con sé una significativa esperienza nei social media e nello sport, avendo ricoperto in precedenza il ruolo di Chief Revenue Officer presso Fitlab, dove ha fatto crescere la piattaforma fino a 100 milioni di dollari di ricavi ricorrenti annui.

In qualità di ex CEO di Geographic Farming, Campbell ha raggiunto un incremento del 400% dei ricavi in meno di due anni prima della vendita di successo dell'azienda. La sua esperienza include anche ruoli come Presidente di UFC Fit e collaborazioni con l'agente sportivo Leigh Steinberg. Campbell si concentrerà nel guidare la crescita di Adapti nella gestione sportiva, nella strategia dei social media e nella tecnologia influencer potenziata dall'intelligenza artificiale.

Adapti (OTC:ADTI) ha designado a Jeff Campbell como Presidente Ejecutivo del Consejo tras la finalización de la adquisición de Ballengee Group. Campbell aporta una amplia experiencia en redes sociales y deportes, habiendo sido anteriormente Director de Ingresos en Fitlab, donde hizo crecer la plataforma hasta alcanzar 100 millones de dólares en ingresos recurrentes anuales.

Como ex CEO de Geographic Farming, Campbell logró un crecimiento del 400% en ingresos en menos de dos años antes de la exitosa venta de la empresa. Su experiencia incluye cargos como Presidente de UFC Fit y trabajo con el agente deportivo Leigh Steinberg. Campbell se enfocará en guiar el crecimiento de Adapti en gestión deportiva, estrategia en redes sociales y tecnología de influencers impulsada por inteligencia artificial.

Adapti (OTC:ADTI)는 Ballengee Group 인수 완료 후 Jeff Campbell를 이사회 집행 의장으로 임명했습니다. Campbell은 소셜 미디어와 스포츠 분야에서 풍부한 경험을 갖고 있으며, 이전에 Fitlab의 최고수익책임자(CRO)로 재직하며 플랫폼을 연간 반복 수익 1억 달러 규모로 성장시켰습니다.

Geographic Farming의 전 CEO였던 Campbell은 회사의 성공적인 매각 전에 2년 이내에 매출 400% 성장을 달성했습니다. 그의 경력에는 UFC Fit의 사장과 스포츠 에이전트 Leigh Steinberg과의 협업도 포함되어 있습니다. Campbell은 Adapti의 스포츠 관리, 소셜 미디어 전략, AI 기반 인플루언서 기술 분야의 성장을 이끄는 데 집중할 것입니다.

Adapti (OTC:ADTI) a nommé Jeff Campbell président exécutif du conseil d'administration suite à l'achèvement de l'acquisition du Ballengee Group. Campbell apporte une expérience significative dans les médias sociaux et le sport, ayant précédemment occupé le poste de directeur des revenus chez Fitlab, où il a développé la plateforme jusqu'à 100 millions de dollars de revenus récurrents annuels.

En tant qu'ancien PDG de Geographic Farming, Campbell a réalisé une croissance de 400 % des revenus en moins de deux ans avant la vente réussie de l'entreprise. Son expérience comprend des fonctions de président d'UFC Fit et une collaboration avec l'agent sportif Leigh Steinberg. Campbell se concentrera sur l'orientation de la croissance d'Adapti dans la gestion sportive, la stratégie des médias sociaux et la technologie d'influence alimentée par l'IA.

Adapti (OTC:ADTI) hat Jeff Campbell nach dem Abschluss der Übernahme der Ballengee Group zum Executive Chairman des Vorstands ernannt. Campbell bringt umfangreiche Erfahrung im Bereich Social Media und Sport mit und war zuvor Chief Revenue Officer bei Fitlab, wo er die Plattform auf 100 Millionen US-Dollar jährliche wiederkehrende Einnahmen ausbaute.

Als ehemaliger CEO von Geographic Farming erzielte Campbell innerhalb von weniger als zwei Jahren ein Umsatzwachstum von 400%, bevor das Unternehmen erfolgreich verkauft wurde. Zu seinen Erfahrungen zählen auch Positionen als Präsident von UFC Fit sowie die Zusammenarbeit mit dem Sportagenten Leigh Steinberg. Campbell wird sich darauf konzentrieren, Adaptis Wachstum im Bereich Sportmanagement, Social-Media-Strategie und KI-gestützter Influencer-Technologie voranzutreiben.

Positive
  • Appointment of experienced executive Jeff Campbell with proven track record in sports and social media
  • New Chairman's previous success in growing Fitlab to $100M in annual recurring revenue
  • Chairman's demonstrated ability to drive growth, achieving 400% revenue increase at Geographic Farming
  • Strategic alignment with sports management and AI-powered technology sectors
Negative
  • Company trades on less liquid OTC markets rather than major exchanges
  • Recent acquisition of Ballengee Group may pose integration challenges

LAS VEGAS, NV / ACCESS Newswire / July 23, 2025 / Adapti, Inc. (OTC:ADTI) announced that with the completion of acquisition of the Ballengee Group, Jeff Campbell, a seasoned executive with deep experience in both social media and sports, was appointed to serve as Executive Chairman of the Board of Directors of the company. Prior to his appointment to the Board, Mr. Campbell acted as a consultant to Adapti.

From 2019 to 2023, Mr. Campbell previously served as chief revenue officer of Fitlab, a private fitness and sports lifestyle company with an integrated fitness platform. During Mr. Campbell's tenure, he helped grow the fitness platform to $100mm in annual recurring revenues. Prior to that, Mr. Campbell served as CEO of Geographic Farming, a digital media agency, where oversaw growth of annual revenue by 400% in under 2 years, before the agency was sold. Mr. Campbell also previously served as President of UFC Fit and early in his career, worked for sports agent, Leigh Steinberg.

"I'm honored to join Adapti's Board as Executive Chairman," said Jeff Campbell. "The convergence of sports management, social media strategy, and adaptive AI-powered influencer technology represents the industry's next frontier. I look forward to guiding Adapti on the ground floor of this evolution and helping the company achieve its full potential."

"To attract a seasoned executive and visionary like Jeff to serve as our Executive Chairman is a tremendous milestone for Adapti," said Adam Nicosia, CEO of Adapti. "Jeff's proven track record as a thought leader in media strategy-culminating in multiple successful exits-makes him uniquely qualified to help steer our Board and drive our growth strategy forward. His expertise and vision will be instrumental as we scale our integrated platform for the sports world and deliver value to our clients."

About Adapti, Inc. (OTC: ADTI)

Adapti, Inc. leverages advanced AI technology to match products and brands with optimal influencers, using proprietary data analytics to drive superior marketing results. Adapti aims to build a global platform where data is an asset, efficiently paired with high-impact influencers.

In July 2025, Adapti acquired the Ballengee Group, a full-service sports agency representing Major League Baseball athletes. The Ballengee Group assists its clients with contract negotiations, marketing deals, public relations, and strategic partnerships. The Ballengee Group has guided world champions and global icons throughout their careers.

Adapti plans to roll out a suite of integrated services that blend traditional contract negotiation and endorsement deals with dynamic social media campaigns, which we anticipate will be powered by AdaptAI's proprietary "data fingerprint" technology that the company is developing. This technology will utilize Large Language Models to quickly optimize and adapt to changes in the ever-evolving marketing landscape. This holistic approach is being designed to maximize engagement, drive higher ROI for brand partners, and ensure athletes capture every opportunity to grow their platforms.

For more information, please visit our website: http://adapti.io. The information contained on our website is not incorporated by reference into this press release, and we disclaim any liability for such information.

Forward-Looking Statements

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Adapti, Inc. generally identify forward-looking statements by terminology such as "may," "should," "expects," "plans," "anticipates," "could," "intends," "target," "projects," "contemplates," "believes," "estimates," "predicts," "potential" or "continue" or the negative of these terms or other similar words. These statements are only predictions. Adapti based these forward-looking statements largely on their then-current expectations and projections about future events and financial trends as well as the beliefs and assumptions of management. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Adapti's control. Adapti's actual results (including those of Ballengee post-acquisition) could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: (i) the ability to integrate the business operations of Ballengee with that of Adapti, (ii) the ability of Adapti to timely make the necessary filings with the SEC related to the acquisition of Ballengee, and (iii) those risks detailed in Adapti's reports filed with the SEC, as well as other documents that may be filed by Adapti from time to time with the SEC. Accordingly, you should not rely upon forward-looking statements as predictions of future events. Additional risks and uncertainties can be found in the Company's recent annual and quarterly reports, filed with the SEC or other filings that are filed with the SEC thereafter. Adapti cannot assure you that the events and circumstances reflected in the forward-looking statements will be achieved or occur, and actual results could differ materially from those projected in the forward-looking statements. The forward-looking statements made in this communication relate only to events as of the date on which the statements are made. Except as required by applicable law or regulation, Adapti undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.

Investors Contact:

Phone: 214-301-3745
Email: investorrelations@adapti.io

SOURCE: Adapti, Inc.



View the original press release on ACCESS Newswire

FAQ

Who is the new Executive Chairman of Adapti (OTC:ADTI)?

Jeff Campbell has been appointed as Executive Chairman of Adapti. He previously served as Chief Revenue Officer of Fitlab and CEO of Geographic Farming.

What is Jeff Campbell's track record in business growth?

Campbell grew Fitlab's platform to $100 million in annual recurring revenues and achieved 400% revenue growth at Geographic Farming in under two years before its successful sale.

What experience does Jeff Campbell bring to Adapti (ADTI)?

Campbell brings extensive experience in social media and sports, having served as CRO of Fitlab, CEO of Geographic Farming, President of UFC Fit, and worked with sports agent Leigh Steinberg.

What is Adapti's (ADTI) business focus?

Adapti focuses on the convergence of sports management, social media strategy, and adaptive AI-powered influencer technology.

When did Adapti (ADTI) appoint its new Executive Chairman?

Adapti appointed Jeff Campbell as Executive Chairman on July 23, 2025, following the completion of the Ballengee Group acquisition.
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