Adyen Launches Enhanced Partner Program to Fuel Collaborative Growth and Customer Success
Adyen (ADYEY), the global financial technology platform, has announced a significant enhancement to its global Partner Program, designed to strengthen collaboration with its network of over 1,000 business partners. The revamped program introduces a comprehensive framework focusing on partner enablement and mutual growth.
The enhanced program features a tiered structure with progressive benefits, including technical support, dedicated partner management, and exclusive access to product roadmaps. Key components include tailored resources with in-depth training, co-marketing opportunities with preferential directory placement, and growth-oriented incentives including a referral program and potential revenue-sharing opportunities.
Partners can access these enhanced benefits through the Adyen Partner Portal, with different engagement models available for technology partners, consulting partners, and system integrators.
Adyen (ADYEY), la piattaforma globale di tecnologia finanziaria, ha annunciato un significativo potenziamento del suo Programma Partner globale, volto a rafforzare la collaborazione con la sua rete di oltre 1.000 partner commerciali. Il programma rinnovato introduce un quadro completo incentrato sull'abilitazione dei partner e sulla crescita reciproca.
Il programma migliorato presenta una struttura a livelli con benefici progressivi, tra cui supporto tecnico, gestione dedicata dei partner e accesso esclusivo alle roadmap dei prodotti. Gli elementi chiave includono risorse personalizzate con formazione approfondita, opportunità di co-marketing con posizionamento preferenziale nelle directory e incentivi orientati alla crescita, tra cui un programma di referral e potenziali opportunità di condivisione dei ricavi.
I partner possono accedere a questi vantaggi migliorati tramite il Portale Partner di Adyen, con diversi modelli di coinvolgimento disponibili per partner tecnologici, consulenti e system integrator.
Adyen (ADYEY), la plataforma global de tecnología financiera, ha anunciado una mejora significativa en su Programa Global de Socios, diseñado para fortalecer la colaboración con su red de más de 1,000 socios comerciales. El programa renovado presenta un marco integral enfocado en la habilitación de socios y el crecimiento mutuo.
El programa mejorado cuenta con una estructura por niveles con beneficios progresivos, que incluyen soporte técnico, gestión dedicada de socios y acceso exclusivo a las hojas de ruta de productos. Los componentes clave incluyen recursos personalizados con formación detallada, oportunidades de co-marketing con ubicación preferente en directorios y incentivos orientados al crecimiento, incluyendo un programa de referidos y posibles oportunidades de participación en ingresos.
Los socios pueden acceder a estos beneficios mejorados a través del Portal de Socios de Adyen, con diferentes modelos de participación disponibles para socios tecnológicos, consultores e integradores de sistemas.
Adyen (ADYEY)는 전 세계 금융 기술 플랫폼으로서, 1,000개 이상의 비즈니스 파트너 네트워크와의 협업 강화를 목표로 글로벌 파트너 프로그램을 대폭 개선했다고 발표했습니다. 새롭게 개편된 프로그램은 파트너 역량 강화와 상호 성장을 중심으로 한 종합 프레임워크를 도입했습니다.
개선된 프로그램은 단계별 구조를 갖추고 있으며, 기술 지원, 전담 파트너 관리, 제품 로드맵 독점 접근 등 점진적인 혜택을 제공합니다. 주요 구성 요소로는 심층 교육이 포함된 맞춤형 자원, 우선 디렉토리 배치가 포함된 공동 마케팅 기회, 추천 프로그램 및 잠재적 수익 공유 기회를 포함한 성장 지향 인센티브가 있습니다.
파트너들은 Adyen 파트너 포털을 통해 이러한 향상된 혜택에 접근할 수 있으며, 기술 파트너, 컨설팅 파트너, 시스템 통합업체를 위한 다양한 참여 모델이 제공됩니다.
Adyen (ADYEY), la plateforme mondiale de technologie financière, a annoncé une amélioration significative de son programme mondial de partenaires, conçu pour renforcer la collaboration avec son réseau de plus de 1 000 partenaires commerciaux. Le programme repensé introduit un cadre complet axé sur l'autonomisation des partenaires et la croissance mutuelle.
Le programme amélioré propose une structure par niveaux avec des avantages progressifs, comprenant un support technique, une gestion dédiée des partenaires et un accès exclusif aux feuilles de route des produits. Les éléments clés incluent des ressources personnalisées avec une formation approfondie, des opportunités de co-marketing avec un placement privilégié dans les annuaires, et des incitations axées sur la croissance telles qu'un programme de parrainage et des opportunités potentielles de partage des revenus.
Les partenaires peuvent accéder à ces avantages améliorés via le portail partenaire Adyen, avec différents modèles d'engagement disponibles pour les partenaires technologiques, les consultants et les intégrateurs de systèmes.
Adyen (ADYEY), die globale Finanztechnologie-Plattform, hat eine bedeutende Erweiterung ihres globalen Partnerprogramms angekündigt, das darauf abzielt, die Zusammenarbeit mit ihrem Netzwerk von über 1.000 Geschäftspartnern zu stärken. Das überarbeitete Programm führt einen umfassenden Rahmen ein, der auf Partnerbefähigung und gegenseitiges Wachstum fokussiert.
Das verbesserte Programm bietet eine gestufte Struktur mit fortschreitenden Vorteilen, darunter technischer Support, dediziertes Partnermanagement und exklusiver Zugang zu Produkt-Roadmaps. Wichtige Bestandteile sind maßgeschneiderte Ressourcen mit intensiven Schulungen, Co-Marketing-Möglichkeiten mit bevorzugter Verzeichnisplatzierung sowie wachstumsorientierte Anreize wie ein Empfehlungsprogramm und potenzielle Umsatzbeteiligungen.
Partner können diese erweiterten Vorteile über das Adyen Partnerportal nutzen, wobei verschiedene Engagement-Modelle für Technologiepartner, Beratungspartner und Systemintegratoren zur Verfügung stehen.
- Expansion of partner network to over 1,000 businesses
- Introduction of tiered benefits system with enhanced support and resources
- Implementation of revenue-sharing opportunities for technology partners
- Launch of marketing development funds (MDF) for top-tier partners
- None.
Recognizing the pivotal role partners play in the ecosystem, Adyen's Partner Program is built upon a foundation of shared success and mutual growth. It offers tailored engagement models for various partner types, including technology partners, consulting partners and system integrators, ensuring that each collaboration is optimized for maximum impact.
"Our partners are an integral part of the Adyen network, extending our reach and enriching the solutions we offer to customers," said Roelant Prins, CCO at Adyen. "This enhanced program reflects our commitment to investing in these crucial relationships, providing our partners with the tools and support they need to thrive and deliver even greater value to our joint customers."
Key features and benefits of the new Adyen Partner Program include:
- Tiered Structure and Recognition: The program introduces a clear tiered system that recognizes partners based on their commitment, expertise, and impact; and highlights those with best in class integrations and expert professional services practices. As partners advance through the tiers, they unlock increasingly valuable benefits, including enhanced technical support, dedicated partner management, and exclusive access to product roadmaps and leadership roundtables as well as marketing assistance from Adyen.
- Tailored Resources and Enablement: Recognizing that different partners have unique needs, the program offers a wealth of tailored resources. These include in-depth training and credentialing programs designed to enhance partners' knowledge of Adyen's platform and solutions. Partners also gain access to customized technical documentation and testing environments within the dedicated Partner Portal. These resources empower partners to confidently recommend and implement the right solutions for merchants.
- Co-Marketing and Sales Support: The enhanced program places a strong emphasis on joint go-to-market initiatives. Partners benefit from co-marketing opportunities, including preferential placement in Adyen's Partner Directory, access to Adyen-approved badges, and the ability to collaborate on joint customer announcements, case studies, and thought leadership content. Partners in top tiers also gain access to dedicated marketing support and marketing development funds (MDF) to fuel joint campaigns and programs.
- Growth-Oriented Incentives: Adyen is committed to the long-term success of its partners. The program offers compelling growth-oriented incentives, including a referral program that rewards partners for bringing new customers or sales leads to Adyen. Technology partners may also be eligible for revenue-sharing opportunities based on merchant transaction volume. Additionally, service partners could be eligible for implementation funds to support smoother customer adoption.
Existing partners are encouraged to log in to the Adyen Partner Portal to review the new program details and begin to unlock access to the enhanced benefits. New partners interested in joining the Adyen ecosystem can learn more and apply on our partner page and learn more in this blog.
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft.
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SOURCE Adyen
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