Adyen Supports JOE & THE JUICE's International Growth and Expansion
Rhea-AI Summary
Adyen (ADYEY) has expanded its partnership with JOE & THE JUICE to enhance the juice bar chain's in-store payment experience through Adyen's proprietary SFO1 multimedia countertop terminal. The 8-inch touch screen terminal combines payment processing with customer-facing marketing displays, enabling personalized engagement at checkout.
The partnership, spanning over a decade, supports JOE & THE JUICE's international expansion, particularly in the U.S. market. The SFO1 terminal integration enables features such as app-based pre-ordering, personalized loyalty incentives, and marketing content display at checkout, while adapting to different market preferences for payment methods between U.S. and European audiences.
Positive
- None.
Negative
- No specific financial impact or revenue metrics disclosed
- Highly competitive payment processing market with multiple alternatives
News Market Reaction – ADYEY
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The SFO1 payment terminal's 8-inch touch screen merges payment functions with customer-facing marketing displays to transform in-store payments experience
For over a decade, JOE & THE JUICE has partnered with Adyen to streamline payment operations and drive efficiency across its growing global footprint. As the brand accelerates its expansion in the U.S. market, particularly in key cities like
The latest deployment of Adyen's SFO1 terminals marks a significant step, combining frictionless payments with integrated brand engagement and loyalty programs directly at the point of sale. This enables JOE & THE JUICE to turn each transaction into a moment of interaction, using real-time data and feedback to strengthen the brand and foster deeper customer connections.
As part of its
"Adyen has been a trusted partner and leveraging their financial technology to expand internationally was an easy decision," said Nicolai Schnack, CTO at JOE & THE JUICE. "Adyen's new SFO1 terminal allows us to adapt to various market environments, enhancing our in-store experience to match the retail environment. It enables us to meet customers where they are, fostering a global connection to the brand."
The SFO1 terminal supports Joe & The Juice's digital expansion by enabling pre-ordering through the app, providing personalized loyalty incentives, and incorporating marketing content directly at checkout. This shift reflects the growing consumer demand for personalized brand experiences in the company's
"The way customers interact at checkout varies between
Learn more about the SFO1 terminal here.
About JOE & THE JUICE
JOE & THE JUICE is an urban juice bar and coffee concept operating in more than 400 locations across 18 countries. Founded in 2002, the company sells freshly prepared juices, shakes, sandwiches, and coffee using natural and organic ingredients sourced from growers directly. Joe & the Juice's differentiated concept creates a modern, urban, and hip ambiance for on-the-go customers focused on a healthy lifestyle. For more on our authentic and unique brand: www.joejuice.com
About Adyen
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with JOE & THE JUICE as described in this merchant update underlines Adyen's continuous growth with current and new merchants over the years.