Alliance Entertainment’s Handmade by Robots™ Welcomes Seasoned Sales Executive Brian Maggio to Drive Next Phase of Growth
Rhea-AI Summary
Alliance Entertainment (Nasdaq: AENT) announced on Dec 12, 2025 that Handmade by Robots™, its vinyl-collectibles brand, appointed Brian Maggio as Vice President of Sales.
Alliance supplies more than 340,000 unique SKUs to over 35,000 retail and e-commerce storefronts. Handmade by Robots joined Alliance's portfolio last year and has a seven-year origin story, licensing ties to major entertainment franchises, and a growing collector base. Maggio brings decades of licensed-products sales experience and will focus on deepening retail partnerships, strengthening licensor engagement, and supporting an expanding roadmap of character franchises, limited chase variants, and new product formats.
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Key Figures
Market Reality Check
Peers on Argus
Peers showed mixed moves (e.g., AMCX +2.67%, HUYA -2.42%), while AENT was down 3.43%, pointing to stock-specific factors rather than a broad sector trend.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 25 | Conference participation | Neutral | -5.3% | NobleCon21 participation and investor meeting availability announcement. |
| Nov 12 | Earnings results | Positive | -1.6% | Q1 FY2026 revenue, profit, and EBITDA growth with margin expansion. |
| Nov 06 | Conference & call | Neutral | -6.0% | ROTH conference participation and scheduling of Q1 earnings call. |
| Oct 30 | Content licensing deal | Positive | -12.4% | Exclusive multi-year U.S. home video and digital rights license. |
| Oct 29 | Earnings call notice | Neutral | +6.5% | Announcement of Q1 FY2026 results conference call timing. |
Recent positive or neutral corporate updates have often coincided with negative next-day price reactions, indicating a pattern of divergence between news tone and price.
Over the last few months, Alliance Entertainment has issued several corporate and investor-relations updates, including conference participation, an exclusive U.S. rights deal for Eli Roth’s The Horror Section, and stronger Q1 FY2026 financial results with higher revenues and margins. Despite generally constructive fundamentals, four of the last five news events saw negative 24-hour price reactions, suggesting investors have reacted cautiously to news flow ahead of this Dec 12 leadership announcement.
Market Pulse Summary
This announcement introduces an experienced sales leader to support the Handmade by Robots vinyl-collectibles brand, part of Alliance’s broad platform serving 340,000 SKUs across more than 35,000 storefronts. Context from recent quarters shows expanding revenues and new licensing agreements, while the stock traded between a $2.2101 low and $11.5718 high over 52 weeks. Investors may monitor execution on retail expansion, licensing depth, and brand-driven growth.
Key Terms
omnichannel technical
SKUs technical
AI-generated analysis. Not financial advice.
PLANTATION, Fla., Dec. 12, 2025 (GLOBE NEWSWIRE) -- Alliance Entertainment Holding Corporation (Nasdaq: AENT), a premier distributor and omnichannel fulfillment partner to the entertainment and pop culture collectibles industry, supplying more than 340,000 unique SKUs across music, video, video games, licensed merchandise, and exclusive collectibles to over 35,000 retail and e-commerce storefronts, today announced that Handmade by Robots™, its rapidly expanding vinyl-collectibles brand, has appointed industry veteran Brian Maggio as Vice President of Sales. The appointment marks a key step in accelerating the brand’s next phase of commercial growth following its strong performance since joining the Alliance portfolio last year.
“We are thrilled to welcome this exceptional sales leader to our growing team,” said Tony Moyers, SVP Collectibles at Alliance Entertainment. “With extensive history working with Handmade by Robots in previous roles and a track record of driving sales through every major North American retailer and key licensors in toys, gaming, and electronics, Brian steps into the Vice President of Sales role ready to accelerate our momentum.”
Handmade by Robots, known for its signature vinyl figures sculpted to resemble knitted and crocheted characters, has continued to gain momentum across major retailers and fan communities. With licensing partnerships spanning iconic entertainment franchises and a loyal global collector base, the brand is primed for expanded retail penetration, elevated product innovation, and scaled fan engagement.
Maggio brings decades of experience in building and executing sales strategies for licensed products across mass, specialty, and ecommerce channels. His appointment is designed to deepen retail partnerships; strengthen engagement with licensors; and support the brand’s expanding roadmap of character franchises, limited chase variants, and new product formats.
“As a collectibles geek, I've been watching the evolution of Handmade by Robots since its inception seven years ago,” said Maggio, incoming Vice President of Sales. “With an origin story that sets it apart, the lore of the Handmade by Robots brand really resonates with fans. The whimsical form factor was—and continues to be—unique and compelling in a sea of licensed vinyl figures. Handmade by Robots has tremendous potential through creative licensing, format variants, and expanding on the handmade aesthetic in innovative ways. I'm excited to play a role in the growth story of Handmade by Robots and equally thrilled to be a part of the passionate team at Alliance Entertainment.”
About Alliance Entertainment
Alliance Entertainment (NASDAQ: AENT) is a premier distributor and fulfillment partner for the entertainment and pop culture collectibles industry. With more than 340,000 unique in-stock SKUs — including over 57,300 exclusive titles across compact discs, vinyl LPs, DVDs, Blu-rays, and video games — Alliance offers the largest selection of physical media in the market. Our vast catalog also includes licensed merchandise, toys, retro gaming products, and collectibles, serving over 35,000 retail locations and powering e-commerce fulfillment for leading retailers. The company’s growing collectibles portfolio includes Handmade by Robots™, a stylized vinyl figure line featuring licensed characters from leading entertainment franchises. Leveraging decades of operational expertise, exclusive licensing partnerships, and a capital-light, scalable infrastructure, Alliance is a trusted partner to the world’s top entertainment brands and retailers. Our omnichannel platform connects collectors and fans to the products, franchises, and experiences they love — across formats and generations. For more information, visit www.aent.com.
Forward Looking Statements
Certain statements included in this Press Release that are not historical facts are forward-looking statements for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements generally are accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “would,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook,” and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. These forward-looking statements include, but are not limited to, statements regarding estimates and forecasts of other financial and performance metrics and projections of market opportunity. These statements are based on various assumptions, whether identified in this Press Release, and on the current expectations of Alliance’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by an investor as, a guarantee, an assurance, a prediction, or a definitive statement of fact or probability. Actual events and circumstances are difficult or impossible to predict and will differ from assumptions. Many actual events and circumstances are beyond the control of Alliance. These forward-looking statements are subject to a number of risks and uncertainties, including risks relating to the anticipated growth rates and market opportunities; changes in applicable laws or regulations; the ability of Alliance to execute its business model, including market acceptance of its systems and related services; Alliance’s reliance on a concentration of suppliers for its products and services; increases in Alliance’s costs, disruption of supply, or shortage of products and materials; Alliance’s dependence on a concentration of customers, and failure to add new customers or expand sales to Alliance’s existing customers; increased Alliance inventory and risk of obsolescence; Alliance’s significant amount of indebtedness; our ability to refinance our existing indebtedness; our ability to continue as a going concern absent access to sources of liquidity; risks that a breach of the revolving credit facility could result in the lender declaring a default and that the full outstanding amount under the revolving credit facility could be immediately due in full, which would have severe adverse consequences for the Company; known or future litigation and regulatory enforcement risks, including the diversion of time and attention and the additional costs and demands on Alliance’s resources; Alliance’s business being adversely affected by increased inflation, uncertainty regarding tariffs, higher interest rates and other adverse economic, business, and/or competitive factors; geopolitical risk and changes in applicable laws or regulations; as well as our financial condition and results of operations; substantial regulations, which are evolving, and unfavorable changes or failure by Alliance to comply with these regulations; product liability claims, which could harm Alliance’s financial condition and liquidity if Alliance is not able to successfully defend or insure against such claims; availability of additional capital to support business growth; and the inability of Alliance to develop and maintain effective internal controls.
For investor inquiries, please contact:
Dave Gentry
RedChip Companies, Inc.
1-407-644-4256
AENT@redchip.com
FAQ
Who did Alliance Entertainment (AENT) appoint as Vice President of Sales for Handmade by Robots on Dec 12, 2025?
What experience does Brian Maggio bring to Handmade by Robots (AENT) in the Dec 12, 2025 announcement?
How large is Alliance Entertainment's distribution footprint mentioned in the Dec 12, 2025 release?
What are Brian Maggio's stated priorities for Handmade by Robots under Alliance (AENT)?
When did Handmade by Robots join Alliance Entertainment's portfolio according to the Dec 12, 2025 announcement?
What product and market strengths does the Dec 12, 2025 release cite for Handmade by Robots (AENT)?
