PTx™ Winter Conference Highlights Practical Ag Innovations

Rhea-AI Summary

AGCO (NYSE: AGCO) announced the PTx™ Winter Conference will be held January 20–23, 2026 in Tremont, Illinois, marking the first event under the PTx brand that combines Precision Planting and PTx Trimble products.

The program includes five sessions by 13 PTx employees covering AI, machine learning, autonomy planting, precision spraying, water management and retrofit upgrades. Live demos, farm research insights from PTI Farm, and a free Fendt-hosted event on Jan 20–21 at the Peoria Civic Center (4–8 p.m. CT) are planned. More info at PrecisionPlanting.com.

News Market Reaction

+0.02%

1 alert

+0.02% News Effect

On the day this news was published, AGCO gained 0.02%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Conference dates: January 20–23, 2026 Conference sessions: 5 sessions PTx presenters: 13 employees +1 more

4 metrics

Conference dates January 20–23, 2026 PTx Winter Conference schedule

Conference sessions 5 sessions Number of different sessions at PTx Winter Conference

PTx presenters 13 employees PTx employees presenting at the conference

Fendt event time window 4–8 p.m. CT Peoria Civic Center Fendt event on Jan 20–21

Market Reality Check

Price: $111.35 Vol: Volume 805,101 is 1.05x t...

normal vol

$111.35 Last Close

Volume Volume 805,101 is 1.05x the 20-day average of 768,481, indicating slightly elevated trading activity before the conference. normal

Technical Price at 111.15 is trading above the 200-day MA of 104.17 and about 8.26% below the 52-week high of 121.16.

Peers on Argus

AGCO slipped 0.67% while key peers like TEX (+2.92%), REVG (+2.65%), ALG (+1.13%...

AGCO slipped 0.67% while key peers like TEX (+2.92%), REVG (+2.65%), ALG (+1.13%), CNH (+0.88%) and OSK (+0.14%) traded higher, pointing to stock-specific rather than sector-driven pressure.

Historical Context

5 past events · Latest: Jan 07 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 07	Product awards	Positive	-2.1%	Multiple AE50 awards for Fendt, Massey Ferguson and PTx innovations.
Dec 05	Community recognition	Positive	-0.5%	Correction note and recognition of Sowing Good Deeds award winner.
Dec 04	Community award	Positive	+0.6%	Massey Ferguson honors Prescott Frontier Days with tractor award.
Nov 21	Investor conference	Neutral	+5.8%	Announcement of participation in UBS 2025 Global Industrials conference.
Nov 13	Product awards	Positive	-2.2%	AGRITECHNICA awards for Fendt and Valtra smart farming innovations.

Pattern Detected

Recent positive branding and award news has often seen mixed-to-negative next-day price reactions, with more divergences than alignments.

Recent Company History

Over the last few months, AGCO’s news flow has focused on brand strength, product innovation and investor outreach. Awards for Fendt, Valtra and PTx products on Nov 13, 2025 and seven AE50 awards on Jan 7, 2026 underscored technology leadership but were followed by negative price moves. Community- and brand-focused Massey Ferguson releases on Dec 4–5, 2025 saw modest, mixed reactions. Participation in the UBS 2025 conference on Dec 2, 2025 coincided with a stronger positive move. Today’s conference-focused announcement continues this emphasis on innovation and brand positioning.

Market Pulse Summary

This announcement highlights AGCO’s focus on precision agriculture and retrofit solutions through th...

Analysis

This announcement highlights AGCO’s focus on precision agriculture and retrofit solutions through the PTx Winter Conference on January 20–23, 2026. The event underscores themes of AI, machine learning and ROI-driven upgrades, echoing prior innovation and award news. Investors may compare these initiatives with recent filings that detailed earnings, cash flow and portfolio moves to judge whether the technology roadmap supports long-term efficiency, margin resilience and capital allocation priorities.

Key Terms

precision agriculture, artificial intelligence (ai), machine learning, return on investment (roi), +1 more

5 terms

precision agriculture technical

"the premier event for precision agriculture education, on January 20–23, 2026"

Precision agriculture uses sensors, satellite maps, weather data and automated equipment to manage crops and livestock more exactly — applying water, fertilizer and treatments only where and when they are needed. For investors it matters because this data-driven approach can lower costs, boost yields and make farming more predictable and scalable, much like a GPS and health tracker that optimizes a route and fitness plan for better results.

artificial intelligence (ai) technical

"applications of artificial intelligence (AI), machine learning and mechanical advancements"

Artificial intelligence (AI) is the development of computer systems that can perform tasks typically requiring human intelligence, such as understanding language, recognizing patterns, and making decisions. For investors, AI can enhance how businesses analyze data, automate processes, and innovate, potentially leading to increased efficiency and new opportunities in the market.

machine learning technical

"applications of artificial intelligence (AI), machine learning and mechanical advancements"

Machine learning is a set of computer programs that learn patterns from large amounts of data and improve their predictions or decisions over time, like a recipe that gets better each time it’s adjusted based on taste tests. For investors it matters because these systems can speed up analysis, spot trends or risks humans might miss, automate routine work, and potentially create competitive advantages or cost savings that affect a company’s performance.

return on investment (roi) financial

"upgrades that require smaller investments but deliver significant return on investment (ROI) for farmers"

Return on investment (ROI) measures how much money you gain or lose compared with what you originally put in, usually shown as a percentage. Investors use it to compare the efficiency of different investments—like checking miles per gallon when choosing a car—so you can see which option gives the biggest payoff for each dollar, helping weigh potential reward against cost and risk.

autonomy technical

"next-generation technologies for water management, autonomy planting and spraying"

Autonomy is the ability of a system, device, or organization to operate and make decisions without direct human control, like a self-driving car navigating on its own or a business unit running independently from a parent company. Investors care because greater autonomy can lower ongoing labor costs, create new revenue opportunities, change safety and legal risk, and alter competitive positioning — much like replacing a hired driver with a smart machine or giving a team the freedom to move faster.

AI-generated analysis. Not financial advice.

Event in Tremont, Illinois, brings together PTx leaders, agronomists, innovative farmers and industry experts.

DULUTH, Ga., Jan. 13, 2026 /PRNewswire/ -- AGCO (NYSE: AGCO), a global leader in agricultural machinery and precision ag technology, announces the return of the PTx™ Winter Conference, the premier event for precision agriculture education, on January 20–23, 2026, in Tremont, Illinois. This year marks the first-ever conference under the PTx brand, encompassing both Precision Planting^® and PTx Trimble brands to feature next-generation technologies for water management, autonomy planting and spraying.

"The 2026 Winter Conference brings together innovators and experts to showcase the practical, innovative solutions that are transforming farming economics and empowering growers to achieve more with less," said PTx President Brian Sorbe. "Farmers, trade and business media and investors will all find useful information that will surprise and excite them about the future of agriculture."

Hosted by PTx and featuring five different sessions presented by 13 PTx employees, the conference delivers a comprehensive look at how leading-edge agricultural technologies are transforming farming. Attendees will experience real-life applications of artificial intelligence (AI), machine learning and mechanical advancements, including never-before-seen technology revealed each day of the event. Media representatives seeking insight into how farmers use technology will have direct access to product experts, PTx leadership and innovative farmers all in one place and under one roof.

A highlight of the event will be exclusive insights from multi-year research at Precision Planting's PTI Farm where proven nutrient management strategies have demonstrated measurable returns on fertilizer investments. Sessions focus on continued education, agronomic research and innovative products, especially retrofittable upgrades that require smaller investments but deliver significant return on investment (ROI) for farmers, a key consideration during the current ag economy downturn.

Farmers and business-focused attendees will find practical solutions to everyday challenges, with hands-on learning in precision spraying, soil fertility management and planter technology. The collaborative environment fosters peer exchange and empowers attendees to implement innovations that drive yield and capital efficiency. Live demos and interactive sessions will showcase PTx's retrofit strategy and data-driven automation, illustrating how these advancements are shaping the future of agribusiness and investor value.

After the PTx Winter Conference sessions on January 20 and 21, farmers are invited to the Peoria Civic Center from 4–8 p.m. CT for an interactive event hosted by Fendt^®. Attendees will witness PTx technology integrated in Fendt products, discover practical enhancements, learn about data-driven solutions powered by PTx FarmENGAGE™ software and receive expert guidance designed to boost productivity. Admission to the Fendt event is free.

For more information regarding the conference, go to PrecisionPlanting.com.

Fendt is a registered trademark of AGCO. FarmENGAGE and PTx are trademarks of AGCO. Precision Planting is a registered trademark of Precision Planting, LLC.

About PTx
PTx is the technology division of AGCO (NYSE: AGCO), which is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. The PTx portfolio provides seamlessly compatible, powerfully simple solutions that help farmers connect machinery across almost any brand, maximize their resources, and make decisions with confidence. PTx technologies are offered to farmers through two brands, Precision Planting® and PTx Trimble™, and in three distinct ways; through equipment dealers as well as specialized and differentiated precision ag retrofit dealers, factory fit for OEMs and factory fit AGCO leading brands Fendt®, Massey Ferguson® and Valtra®. For more information, visit PTxag.com.

About AGCO
AGCO (NYSE: AGCO) is a global leader in the design, manufacture and distribution of agricultural machinery and precision ag technology. AGCO delivers value to farmers and OEM customers through its differentiated brand portfolio including leading brands Fendt®, Massey Ferguson®, PTx and Valtra®. AGCO's full line of equipment, smart farming solutions and services helps farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO had net sales of approximately $11.7 billion in 2024. For more information, visit www.agcocorp.com.

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SOURCE AGCO Corporation

FAQ

When and where is the PTx Winter Conference 2026 (AGCO / AGCO)?

The PTx Winter Conference is scheduled for January 20–23, 2026 in Tremont, Illinois.

What sessions and technologies will AGCO's PTx Winter Conference cover?

The conference features five session tracks on AI, machine learning, autonomy planting, precision spraying, water management and retrofit upgrades.

What are the PTI Farm research highlights at the PTx Winter Conference (AGCO)?

PTI Farm will share multi-year research on nutrient management showing measurable returns on fertilizer investments.

When and where is the Fendt interactive event tied to the PTx Winter Conference?

A free Fendt event for farmers is on Jan 20–21, 2026 at the Peoria Civic Center from 4–8 p.m. CT.

How can investors and media access PTx product experts at the January 2026 conference?

Media, investors and attendees will have direct access to PTx product experts, leadership and innovative farmers via sessions and live demos.

Where can I find more information about the PTx Winter Conference (AGCO)?

Conference details and registration information are available at PrecisionPlanting.com.