Princess Polly Grows U.S. Store Fleet with Seven New Openings in 2025

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03/06/2025 - 04:06 PM

The fashion brand reveals its latest store opening plans as it expands across the nation, including in SoHo, Miami, Columbus, Glendale and more

SAN FRANCISCO--(BUSINESS WIRE)-- a.k.a. Brands Holding Corp. (NYSE: AKA), a portfolio of next generation fashion brands, today unveiled its plans to debut seven new U.S. Princess Polly stores in 2025, bringing the total number of stores to 13. In addition to its highly anticipated SoHo store opening in New York City later this month, the brand will open stores in Miami, Fla.; Glendale, Calif.; Columbus, Ohio; White Plains, N.Y.; Garden City, N.Y.; and King of Prussia, Pa. throughout the year. Princess Polly already has six stores open along both coasts, and this is the next step in its hybrid retail expansion plan.

Since opening its first location in Los Angeles in 2023, Princess Polly stores have offered a customer-centric shopping experience with trendy styles and Instagrammable moments that align with the brand’s core aesthetic. The upcoming stores will feature similar in-store design elements including selfie mirrors, unique furniture installments and more. The majority of the new Princess Polly stores will be between ~4,000-5,000 square feet, allowing the brand to showcase more products and categories.

“We are thrilled to be unveiling seven new Princess Polly stores across the U.S.,” said Eirin Bryett, co-CEO of Princess Polly. “At Princess Polly, we’re constantly striving to connect with our customers and meet them where they’re shopping, and we see physical stores as a significant opportunity to continue expanding our hybrid retail presence. The success of our existing stores has fueled our momentum and attracted new customers, and we can’t wait to introduce more shoppers to our in-store experience.”

Princess Polly stores will be landing throughout 2025 in: New York City’s SoHo neighborhood, Miami’s Dadeland Mall, the Glendale Galleria, Columbus’ Easton Town Center, The Westchester in White Plains, N.Y., Long Island’s Roosevelt Field, and the King of Prussia Mall outside of Philadelphia. In addition to the store in New York City, the stores in Miami, Glendale and Columbus are expected to open in the first half of the year, with the remaining stores opening in the back half. Each store opening will be marked by grand opening events for customers featuring prizes, giveaways and special offers.

"We’ve received a very positive reception from our customers regarding the Princess Polly in-store experience, which has encouraged us to bring the brand to life in even more cities this year. Community is at the heart of everything we do, and our stores are a critical touchpoint where we can create a space for customers to connect with Princess Polly on a new level and foster a deeper relationship with the brand they’ve come to love online,” continued Bryett.

To shop Princess Polly products online, visit us.princesspolly.com.

About Princess Polly

Princess Polly is a leading fashion brand delivering the latest trends, exclusive designs and lower environmental impact looks to trendsetters globally. As industry pioneers in the digital space, Princess Polly is constantly evolving and is now expanding its presence further into physical retail. Princess Polly brings its unmatched fashion and shopping experience to brick-and-mortar stores, enhancing accessibility and connection with its loyal customers. Follow @princesspollyboutique on Instagram and @princesspolly on TikTok.

About a.k.a. Brands

a.k.a. Brands is a portfolio of next-generation fashion brands for the next generation of consumers. Each brand in the a.k.a. portfolio targets a distinct Gen Z and millennial audience, creates authentic and inspiring social content and offers quality exclusive merchandise. a.k.a. Brands leverages its next-generation retail platform to help each brand accelerate its growth, scale in new markets and enhance its profitability. Current brands in the a.k.a. Brands portfolio include Princess Polly, Culture Kings, mnml and Petal & Pup.