Alcon Canada Launches TOTAL30 Multifocal Contact Lenses for Reusable Lens Patients with Presbyopia
Alcon has launched TOTAL30 Multifocal, the first monthly Water Gradient multifocal contact lens that provides excellent visual acuity at all distances, addressing the needs of the growing global multifocal market. The lens helps outsmart digital device dryness and presbyopia, which affects nearly 80% of people aged 45-55. The company aims to offer premium Water Gradient innovation at an accessible price point, with a proven fit success rate of 96%.
The launch of Alcon's TOTAL30® Multifocal contact lenses represents a significant advancement in the management of presbyopia, a common age-related vision condition. The utilization of Water Gradient Technology addresses a critical issue in contact lens wear, which is the comfort and dryness experienced by users, particularly in the context of increased digital device usage. The high water content at the lens surface aims to enhance comfort, potentially increasing user adherence and expanding the market for multifocal lenses among older demographics.
From a clinical perspective, the PRECISION PROFILE® design is engineered to provide clear, uninterrupted vision across all distances, which is a key requirement for presbyopic patients. The reported 96% fit success rate suggests that these lenses can be easily integrated into existing eye care practices, benefiting both patients and professionals. However, long-term studies on user experience and ocular health impacts would be valuable to substantiate these claims and ensure they align with best practices in ophthalmology.
Alcon's introduction of TOTAL30® Multifocal into the Canadian market taps into the growing multifocal lens segment, which is outpacing the overall contact lens category. With a global market value exceeding $1 billion and double-digit annual growth, the strategic positioning of TOTAL30 Multifocal could capture significant market share, especially considering the aging population and the increasing prevalence of presbyopia.
The product's competitive edge lies in its premium Water Gradient innovation combined with a monthly replacement model, offering an accessible price point that could appeal to a broader consumer base. This launch could potentially drive revenue growth for Alcon and contribute positively to its stock valuation, given the market's positive response to innovative and differentiated products in the healthcare sector. Monitoring consumer adoption and satisfaction will be crucial in assessing the long-term financial impact of this product launch.
Alcon's release of the TOTAL30® Multifocal lens is likely to influence its financial performance, considering the multifocal contact lens market's rapid growth and the high incidence of presbyopia among the aging population. The product's innovation and the claim of a 96% fit success rate could drive up sales, especially if the lenses deliver on their promise of comfort and visual acuity over extended periods of use.
Investors should note the potential for this product to strengthen Alcon's portfolio and generate a steady revenue stream, particularly if it gains traction in the multifocal market. It is essential to analyze future quarterly earnings and market penetration reports to gauge the actual impact on Alcon's financial health. Additionally, any changes in market dynamics or competitive responses could influence the long-term performance of this product line.
02/01/2024 - 09:02 AM
The first and only monthly Water Gradient multifocal contact lens that feels like nothing – even at day 301
Provides excellent visual acuity at all distances, near through far, with Alcon’s proven Precision Profile design that fits in two easy steps, delivering 96% fit success2-4
New TOTAL30 Multifocal contact lenses will help address the vision and comfort needs of the global multifocal market, which is growing faster than the overall contact lens category5
TORONTO --(BUSINESS WIRE)--
Alcon, the global leader in eye care dedicated to helping people see brilliantly, today announced the launch of TOTAL30® Multifocal in Canada , the first and only monthly Water Gradient multifocal contact lens that feels like nothing – even at day 30.1
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240131400399/en/
TOTAL30® Multifocal Contact Lenses (Photo: Business Wire)
Presbyopia is the gradual decline of the eye’s ability to focus on nearby objects, causing them to appear blurry and out of focus.6 Nearly everyone experiences presbyopia; it is a natural part of aging with most people developing symptoms by their early to mid-40s.6
Many lens wearers stop wearing contact lenses after age 40 due to lens dryness, discomfort and visual acuity issues and often begin wearing bifocals or reading glasses.7 Patients are also on their digital devices more than ever, leading to digital device dryness.8 The new TOTAL30 Multifocal lens helps outsmart digital device dryness by utilizing a proprietary Water Gradient Technology to deliver nearly 100% water at the surface of the lens.9-10
With the introduction of TOTAL30 Multifocal, Alcon continues to launch innovations in fast-growing markets. Data indicate that the multifocal contact lens market is valued over $1 billion 5 With the prevalence of presbyopia reaching 80% by age 45-55, and an increasingly aging population, the category is expected to be poised for continued growth.11 Alcon’s TOTAL30 Multifocal lenses are uniquely positioned within this market, offering Alcon’s premium Water Gradient innovation at an accessible price point of monthly replacement lenses.
“Building on the innovation of DAILIES TOTAL1® Multifocal, the #1 selling Daily Multifocal design in Canada *, TOTAL30 Multifocal will now offer TOTAL comfort and seamless vision at all distances to presbyopic patients who prefer reusable lenses,” said Vanessa Johari Hansen, Country Business Unit Head, Vision Care.1 “With an easy-to-fit design and proven fit success rate, TOTAL30 Multifocal is a win-win for both patients and Eye Care Professionals.”2-4,12
The lens utilizes PRECISION PROFILE® multifocal optical design allowing lens wearers to experience clear, uninterrupted vision at all distances, near through far.12 This is the same optical design found in DAILIES TOTAL1 Multifocal. Data shows that TOTAL30 Multifocal contact lenses are as easy to fit as DAILIES TOTAL1 Multifocal contact lenses.4** In addition, 96% of patients were successfully fit in Alcon Multifocal contact lenses with two simple steps.2-4†
TOTAL30 Multifocal is the third contact lens and latest addition to the TOTAL30 product family. TOTAL30 portfolio also includes TOTAL30 Sphere lenses and TOTAL30 for Astigmatism.
Visit www.myalcon.ca to discover how TOTAL30 Multifocal contact lenses can serve eye care practices and patients with presbyopia.
About TOTAL30® Multifocal Contact Lenses
TOTAL30 Multifocal contact lenses are designed for people with presbyopia and are intended to be used on a monthly replacement schedule. The contact lenses are available with a power range of +6.00 D to + 10.00 D and three ADD powers (Low, Med, High). In Canada , TOTAL30 Multifocal contact lenses are medical devices that must be prescribed by an Eye Care Professional.
See product instructions for complete wear, care, and safety information.
About Alcon
Alcon helps people see brilliantly. As the global leader in eye care with a heritage spanning over 75 years, we offer the broadest portfolio of products to enhance sight and improve people’s lives. Our Surgical and Vision Care products touch the lives of more than 260 million people in over 140 countries each year living with conditions like cataracts, glaucoma, retinal diseases and refractive errors. Our more than 25,000 associates are enhancing the quality of life through innovative products, partnerships with Eye Care Professionals and programs that advance access to quality eye care. Learn more at www.alcon.ca
*Based on daily disposable multifocal contact lens dollar share
† With 2 lenses or less per eye, at initial fitting visit
References:
In a clinical study wherein patients used AOSEPT® solution for nightly cleaning, disinfecting, and storing; Alcon data on file, 2021.
Merchea M, Evans D, Kannarr S, Miller J, Kaplan M, Nixon L. Assessing a modified fitting approach for improved multifocal contact lens fitting success. Paper presented at Optometry’s Meeting, the 121st Congress of the American Optometric Association; June 20-24, 2018; Denver, CO.
Bauman E, Lemp J, Kern J. Material effect on multifocal contact lens fitting of lenses of the same optical design with the same fitting guide. Poster presented at: British Contact Lens Association Clinical Conference & Exhibition; June 9-11, 2017; Liverpool, UK .
Alcon data on file, 2022.
Internal estimate based on 3rd party data. Capital Markets Day. Slide 57.
Presbyopia. Mayo Clinic. November 20, 2021. Accessed September 5, 2023. https://www.mayoclinic.org/diseases-conditions/presbyopia/symptoms-causes/syc-20363328 .
Markoulli M, Kolanu S. Contact lens wear and dry eyes: Challenges and solutions. Clinical Optometry. 2017; Volume 9:41-48. doi:10.2147/opto.s111130.
Al-Mohtaseb Z. The Relationship Between Dry Eye Disease and Digital Screen Use. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8439964 . Accessed September 18, 2023.
In vitro analysis of lens oxygen permeability, water content, and surface imaging; Alcon data on file, 2021
In vitro analysis of lehfilcon A contact lenses outermost surface softness and correlation with water content; Alcon data on file, 2021.
The Prevalence and Demographic Associations of Presenting Near-Vision Impairment Among Adults Living in the United States ; American Journal of Ophthalmology VOLUME 174, P134-144, FEBRUARY 2017.
Baker K, Merchea M. Impact of pupil diameter on multifocal contact lens vision. Poster presented at American Academy of Optometry Annual Conference, November 9, 2018. San Antonio, Texas .
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View source version on businesswire.com: https://www.businesswire.com/news/home/20240131400399/en/
Jane Lee Cheung
Canada )
jane.leecheung@alcon.com
Source: Alcon Canada
What is the name of the new multifocal contact lens launched by Alcon?
The new multifocal contact lens launched by Alcon is called TOTAL30 Multifocal.
What is presbyopia?
Presbyopia is the gradual decline of the eye’s ability to focus on nearby objects, causing them to appear blurry and out of focus.
What is the global market value of the multifocal contact lens market?
The multifocal contact lens market is valued at over $1 billion globally and is growing double-digit annually.
What is the fit success rate of the TOTAL30 Multifocal contact lenses?
The TOTAL30 Multifocal contact lenses have a fit success rate of 96%.
What is the website to discover more about TOTAL30 Multifocal contact lenses?
You can visit www.myalcon.ca to discover more about TOTAL30 Multifocal contact lenses.
