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Align Technology Pilots U.S. Invisalign® Treatment Promotional Program on Costco.com

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Align Technology (NASDAQ: ALGN) has launched a pilot promotional program for Invisalign treatment on Costco.com in the U.S. Costco members can purchase an Invisalign treatment e-card and Essentials Bundle+ for $99.99, receiving a $400 discount off Invisalign treatment with participating providers. The bundle includes an aligner case, cleaning products, and accessories valued at $105.00.

This initiative aims to connect Costco members with Invisalign-trained dental practices, aligning with Align's priority to increase access to their innovative orthodontic solutions. Invisalign has treated over 18 million patients worldwide, including more than 5 million teenagers, offering a comfortable and effective alternative to traditional braces. Studies suggest Invisalign treatment is completed 5 months faster on average than fixed appliances.

Align Technology (NASDAQ: ALGN) ha lanciato un programma promozionale pilota per il trattamento Invisalign su Costco.com negli Stati Uniti. I membri di Costco possono acquistare un e-card per il trattamento Invisalign e il pacchetto Essentials Bundle+ a 99,99 dollari, ricevendo uno sconto di 400 dollari sul trattamento Invisalign presso fornitori partecipanti. Il pacchetto include una custodia per l’allineatore, prodotti per la pulizia e accessori del valore di 105,00 dollari.

Questa iniziativa mira a mettere in contatto i membri di Costco con studi dentistici formati su Invisalign, in linea con la priorità di Align di aumentare l'accesso alle loro innovative soluzioni ortodontiche. Invisalign ha curato oltre 18 milioni di pazienti in tutto il mondo, inclusi più di 5 milioni di adolescenti, offrendo un'alternativa confortevole ed efficace ai tradizionali apparecchi. Gli studi suggeriscono che il trattamento Invisalign si completa in media 5 mesi più velocemente rispetto agli apparecchi fissi.

Align Technology (NASDAQ: ALGN) ha lanzado un programa promocional piloto para el tratamiento de Invisalign en Costco.com en EE.UU. Los miembros de Costco pueden adquirir una tarjeta de tratamiento Invisalign y un Essentials Bundle+ por 99,99 dólares, recibiendo un descuento de 400 dólares en el tratamiento de Invisalign con proveedores participantes. El paquete incluye un estuche para alineadores, productos de limpieza y accesorios valorados en 105,00 dólares.

Esta iniciativa tiene como objetivo conectar a los miembros de Costco con prácticas dentales capacitadas en Invisalign, alineándose con la prioridad de Align de aumentar el acceso a sus soluciones ortodónticas innovadoras. Invisalign ha tratado a más de 18 millones de pacientes en todo el mundo, incluidos más de 5 millones de adolescentes, ofreciendo una alternativa cómoda y efectiva a los brackets tradicionales. Los estudios sugieren que el tratamiento de Invisalign se completa en 5 meses menos de media que los aparatos fijos.

Align Technology (NASDAQ: ALGN)는 미국의 Costco.com에서 Invisalign 치료를 위한 시범 프로모션 프로그램을 시작했습니다. Costco 회원들은 99.99달러로 Invisalign 치료 e-카드와 Essentials Bundle+를 구매할 수 있으며, 참여 제공자와 함께 Invisalign 치료에 대해 400달러를 할인받습니다. 이 번들은 정렬기 케이스, 청소 제품 및 105.00달러 가치의 액세서리로 구성되어 있습니다.

이 이니셔티브는 Costco 회원들을 Invisalign 교육을 받은 치과 진료와 연결하는 것을 목표로 하며, Align의 혁신적인 치열 교정 솔루션에 대한 접근을 증가시키는 우선 사항과 일치합니다. Invisalign은 전 세계에서 1800만 명 이상의 환자를 치료했으며, 그 중 500만 명 이상은 청소년이며, 전통적인 교정장치의 편안하고 효과적인 대안을 제공합니다. 연구에 따르면, Invisalign 치료는 고정 장치보다 평균 5개월 더 빠르게 완료된다고 합니다.

Align Technology (NASDAQ: ALGN) a lancé un programme promotionnel pilote pour le traitement Invisalign sur Costco.com aux États-Unis. Les membres de Costco peuvent acheter une carte e-card de traitement Invisalign et un Essentials Bundle+ pour 99,99 dollars, bénéficiant d'une réduction de 400 dollars sur le traitement Invisalign chez les fournisseurs participants. Le bundle comprend un étui pour aligneurs, des produits de nettoyage et des accessoires d'une valeur de 105,00 dollars.

Cette initiative vise à connecter les membres de Costco avec des pratiques dentaires formées à Invisalign, en accord avec la priorité d'Align d'augmenter l'accès à leurs solutions orthodontiques innovantes. Invisalign a traité plus de 18 millions de patients dans le monde, y compris plus de 5 millions d'adolescents, offrant une alternative confortable et efficace aux appareils traditionnels. Des études suggèrent que le traitement Invisalign est en général réalisé 5 mois plus rapidement que les appareils fixes.

Align Technology (NASDAQ: ALGN) hat ein Pilotförderprogramm für die Invisalign-Behandlung auf Costco.com in den USA gestartet. Costco-Mitglieder können eine Invisalign-Behandlungs-e-Card und das Essentials Bundle+ für 99,99 USD erwerben und erhalten einen Rabatt von 400 USD auf die Invisalign-Behandlung bei teilnehmenden Anbietern. Das Bundle beinhaltet ein Aligner-Gehäuse, Reinigungsprodukte und Zubehör im Wert von 105,00 USD.

Diese Initiative zielt darauf ab, Costco-Mitglieder mit von Invisalign geschulten Zahnarztpraxen zu verbinden und steht im Einklang mit Aligns Priorität, den Zugang zu ihren innovativen kieferorthopädischen Lösungen zu erhöhen. Invisalign hat über 18 Millionen Patienten weltweit behandelt, darunter über 5 Millionen Jugendliche, und bietet eine komfortable und effektive Alternative zu herkömmlichen Zahnspangen. Studien haben gezeigt, dass die Invisalign-Behandlung im Durchschnitt 5 Monate schneller abgeschlossen wird als mit festen Apparaturen.

Positive
  • Launch of promotional program on Costco.com potentially expanding customer base
  • Offering $400 discount on Invisalign treatment to Costco members
  • Over 18 million patients treated worldwide, including 5 million teenagers
  • Studies show Invisalign treatment completed 5 months faster on average than traditional braces
Negative
  • Discounting strategy may impact profit margins
  • to U.S. market and Costco members only

Insights

This partnership with Costco represents a strategic move for Align Technology to expand its customer base and increase brand visibility. By offering a $400 discount through Costco's platform, Align is tapping into a vast pool of potential customers who may not have considered Invisalign treatment before. The $99.99 entry point is cleverly designed to lower the barrier to entry while still ensuring commitment from interested consumers.

The bundling of the e-card with the Invisalign Essentials Bundle+ adds perceived value and helps familiarize customers with the product before treatment begins. This approach could lead to higher conversion rates and potentially increased customer satisfaction. However, it's important to monitor how this program affects Align's profit margins and relationships with existing healthcare providers who may see this as competition.

While the immediate financial impact may be , this pilot program has the potential to significantly boost Align's revenue in the long term. By partnering with Costco, a retailer known for its loyal customer base, Align could see a substantial increase in new patient acquisitions. The $400 discount is a compelling offer that could drive volume, potentially offsetting the reduced per-patient revenue.

Investors should watch for metrics on customer acquisition costs and conversion rates from this program. If successful, this model could be expanded to other retailers, creating new growth channels. However, it's important to consider potential risks, such as cannibalization of full-price treatments and the impact on Align's brand positioning in the medical device market.

This initiative marks a significant shift in how dental treatments are marketed and sold. By bringing Invisalign into the retail space, Align is blurring the lines between consumer products and medical treatments. This could potentially increase awareness and acceptance of orthodontic treatments among a broader audience.

However, it raises questions about the role of dental professionals in the treatment process. While the program still requires consultation with an Invisalign provider, the initial purchase decision is moved away from the dental office. This could impact the doctor-patient relationship and potentially affect treatment outcomes. It will be important to monitor how this program balances convenience with maintaining high standards of care and professional oversight.

Costco members in the in the U.S. can purchase an Invisalign treatment e-card and Invisalign™ Essentials Bundle+ on Costco.com for $99.99 to receive a $400 discount off Invisalign treatment with participating U.S. Invisalign providers

TEMPE, Ariz.--(BUSINESS WIRE)-- Align Technology, Inc. (“Align”) (Nasdaq: ALGN), a leading global medical device company that designs, manufactures, and sells the Invisalign® System of clear aligners, iTero™ intraoral scanners, and exocad™ CAD/CAM software for restorative dentistry, today announced it is piloting a new U.S. Invisalign treatment promotional program for Costco members on Costco.com.

Costco members in the in the U.S. can purchase an Invisalign treatment e-card and Invisalign™ Essentials Bundle+ on Costco.com for <money>$99.99 t</money>o receive a <money>$400</money> discount off Invisalign treatment with participating U.S. Invisalign providers. (Photo: Business Wire)

Costco members in the in the U.S. can purchase an Invisalign treatment e-card and Invisalign™ Essentials Bundle+ on Costco.com for $99.99 to receive a $400 discount off Invisalign treatment with participating U.S. Invisalign providers. (Photo: Business Wire)

An Invisalign treatment e-card and Invisalign™ Essentials Bundle+ is now available for Costco members to purchase on Costco.com for $99.99 to receive a $400 discount off Invisalign treatment with participating Invisalign providers. Costco members that purchase the e-card will receive a kit that includes the Invisalign treatment e-card with a redemption code and an Invisalign Essentials Bundle+ valued at $105.00 that includes an Invisalign Aligner Case, new Invisalign Cleaning Crystals+, Cleaning Foam, Cleaning Spray, Invisalign Aligner Seaters, and an Invisalign travel pouch.

“We are excited to offer this pilot program and connect Costco members and their families with Invisalign-trained dental and orthodontic practices,” said John Morici, Align Technology executive vice president and chief financial officer. “The Invisalign treatment e-card program represents a key priority at Align, to give patients of all ages access to better smiles through Align’s innovations and doctor-directed Invisalign treatment.”

The Invisalign® System is prescribed to patients through Invisalign-trained orthodontists or general practitioner dentists. Over 18 million(1) patients worldwide, including more than 5 million(1) teenagers, have been treated with the Invisalign System, the most advanced clear aligner system in the world.(2) Invisalign clear aligners are more comfortable(3) than braces and Invisalign treatment is as effective(4) as braces(5) for a wide range of clinical situations to address simple to complex cases and post-treatment retention. Multiple studies have found that Invisalign treatment completed 5 months faster, on average, than treatment with fixed appliances.(6)

For more information or to purchase an Invisalign treatment e-card, please visit https://www.costco.com/invisalign-400-e-card-with-essentials-bundle.product.4000292600.html. Upon purchase, Costco members in the U.S. will be directed to register their e-card through my.Invisalign.com/Costco and access a specialized site to find a participating U.S. Invisalign provider.

(1) Data on file at Align Technology, as of June 30, 2024

(2) Data on file at Align Technology, as of September 23, 2020

(3) *Study sponsored by Align Technology and based on adult Class I, nonextraction, mild to moderate crowding cases with SmartTrack material.

*David W. White, Katie C. Julien, Helder Jacob, Phillip M. Campbell and Peter H. Buschang, Discomfort associated with Invisalign and traditional brackets: A randomized, prospective trial. The Angle Orthodontist Nov 2017, Vol. 87, No. 6 pp. 801-808

(4) Comparable outcomes for majority of treatment types

(5) Based on a blind review of the outcomes of 60 adult and teen cases (30 treated with Invisalign aligners and 30 with braces) with similar complexities by a panel of 3 orthodontic professors. Data on file at Align Technology as of July 12, 2017.

(6) Gu, J et al. Evaluation of Invisalign treatment effectiveness and efficiency compared with conventional fixed appliances using the Peer Assessment Rating index. Am J Orthod Dentofacial Orthop February 2017;151:259-66, and Buschang, P et al. Comparative time efficiency of aligner therapy and conventional edgewise braces. Angle Orthodontist, Vol 84, No 3, 2014

About Align Technology, Inc.

Align Technology designs and manufactures the Invisalign® system, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 266 thousand doctor customers and is key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 27 years, Align has helped doctors treat over 18.2 million patients with the Invisalign system and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.

For additional information about the Invisalign system or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.

Madelyn Valente

(909) 833-5839

mvalente@aligntech.com

Zeno Group

Sarah Johnson

(828) 551-4201

sarah.johnson@zenogroup.com

Source: Align Technology, Inc.

FAQ

What is the new Invisalign promotion offered by Align Technology (ALGN) on Costco.com?

Align Technology is offering Costco members in the U.S. an Invisalign treatment e-card and Essentials Bundle+ for $99.99, which provides a $400 discount off Invisalign treatment with participating providers.

How many patients have been treated with Invisalign according to Align Technology (ALGN)?

According to Align Technology, over 18 million patients worldwide have been treated with the Invisalign System, including more than 5 million teenagers.

What is included in the Invisalign Essentials Bundle+ offered in the Costco promotion by Align Technology (ALGN)?

The Invisalign Essentials Bundle+ includes an Invisalign Aligner Case, Invisalign Cleaning Crystals+, Cleaning Foam, Cleaning Spray, Invisalign Aligner Seaters, and an Invisalign travel pouch, valued at $105.00.

How does Invisalign treatment time compare to traditional braces according to Align Technology (ALGN)?

Multiple studies cited by Align Technology have found that Invisalign treatment is completed 5 months faster, on average, than treatment with fixed appliances.

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