Alaska Airlines and Hawaiian Airlines introduce spring menus featuring regional favorites and chef-led dining

Rhea-AI Summary

Alaska Air Group (NYSE:ALK) launched new spring inflight menus for Alaska Airlines and Hawaiian Airlines, featuring regional partners and chef-led dishes. Alaska debuts Beecher's Mac & Cheese, Med In The Clouds plant-forward options, and expanded pre-order availability. Hawaiian refreshes domestic First Class with menus by Chefs Robynne Maii and Wade Ueoka.

The Alaska menu pre-order window opens up to 14 days and closes about 20 hours before departure; new items debut onboard Feb. 25, 2026.

Key Figures

Pre-order window: 14 days Pre-order cutoff: 20 hours Flight distance threshold: 1,100 miles +5 more

8 metrics

Pre-order window 14 days Food pre-orders available up to 14 days before departure

Pre-order cutoff 20 hours Pre-orders accepted until roughly 20 hours before takeoff

Flight distance threshold 1,100 miles At least one hot meal option on flights over 1,100 miles

Destinations served more than 140 ALK network across North America, Latin America, Asia and the Pacific

Alliance reach over 1,000 destinations Combined oneworld and partner network destinations

Current price $59.14 Pre-news share price versus 52-week range

52-week high $78.08 Upper end of ALK’s 52-week trading range

52-week low $37.63 Lower end of ALK’s 52-week trading range

Market Reality Check

Price: $59.14 Vol: Volume 3,524,793 is below...

normal vol

$59.14 Last Close

Volume Volume 3,524,793 is below the 20-day average 4,140,745, at about 0.85x typical trading activity. normal

Technical Shares trade above the 200-day MA of 50.78 with a pre-news price of 59.14, indicating a longer-term uptrend.

Peers on Argus

ALK was down about 1.78% pre-news while key peers AAL, CPA, SKYW and LUV showed ...

ALK was down about 1.78% pre-news while key peers AAL, CPA, SKYW and LUV showed gains between roughly 0.75% and 1.5%, and JBLU declined 2.28%. The mixed but mostly positive peer action versus ALK’s drop points to a stock-specific move rather than a sector-wide shift.

Historical Context

5 past events · Latest: Feb 02 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 02	Loyalty promotion	Positive	+3.6%	Launch of year-long Atmos Rewards credit card sweepstakes with large point prizes.
Jan 30	Training investment	Positive	-4.6%	Opening of $200M Global Training Center consolidating Alaska and Hawaiian training.
Jan 22	Earnings report	Neutral	-0.2%	Q4 and full-year 2025 results with EPS, cash flow and 2026 guidance update.
Jan 12	Earnings webcast	Neutral	-2.6%	Announcement of webcast timing for Q4 2025 earnings release and call.
Jan 07	Fleet expansion	Positive	-1.8%	Largest fleet order in company history for 737-10 and 787 aircraft through 2035.

Pattern Detected

Recent history shows several instances where positive or neutral operational news was followed by flat-to-negative price reactions.

Recent Company History

Over the past few weeks, Alaska Air Group has reported a mix of promotional, operational and strategic updates. On Feb 2, a large Atmos™ Rewards sweepstakes coincided with a 3.56% gain. The Jan 30 unveiling of a 660,000-square-foot Global Training Center followed with a -4.63% move. Fourth-quarter 2025 earnings on Jan 22 saw only a modest -0.2% reaction. A Jan 12 earnings webcast notice preceded a -2.62% move, and the Jan 7 record fleet order was followed by a -1.83% decline. Against this backdrop, today’s culinary-focused service enhancement fits a pattern of operational news that does not consistently translate into positive price action.

Market Pulse Summary

This announcement centers on product differentiation, with Alaska and Hawaiian Airlines rolling out ...

Analysis

This announcement centers on product differentiation, with Alaska and Hawaiian Airlines rolling out chef-led menus and expanding pre-orderable, regionally inspired options. In recent months, Alaska has also highlighted major fleet expansion, training investments and detailed earnings guidance. Together, these updates underscore a focus on both operational capability and customer experience. Investors may watch how such initiatives interact with future earnings, capacity plans and integration milestones disclosed in regulatory filings.

AI-generated analysis. Not financial advice.

• Designed for the season, Alaska Airlines new spring menu celebrates Pacific Northwest partnerships with comforting favorites like Beecher's Mac & Cheese, balanced by fresh, seasonal and plant-forward offerings
• Hawaiian Airlines is refreshing its domestic First Class dining with new menus by Chef Robynne Maii and Chef Wade Ueoka bringing thoughtfully crafted, island-inspired comfort on flights between Hawai'i and the U.S. Continent

SEATTLE, Feb. 11, 2026 /PRNewswire/ --  Alaska Airlines and Hawaiian Airlines are welcoming spring with the launch of new seasonal menus, bringing fresh flavors, thoughtful sourcing and chef-inspired dishes to guests.

Alaska Airlines introduces iconic Pacific Northwest favorites and fresh, globally inspired dishes

Guests flying on Alaska Airlines within North America and Hawai'i can enjoy the new onboard menu now available for pre-order across all cabins, featuring comforting favorites and fresh spring options.

The First Class menu refresh includes seasonal selections designed to bring bright flavor to the skies. New offerings include Banana Crêpes, Lemon Pesto Spaghetti with Grilled Chicken, and a Lemongrass Pork Sandwich — each highlighting fresh ingredients and the season's vibrant palate. Staying onboard by popular demand is the breakfast Parmesan Eggs & Bacon and Tillamook Cheeseburger, both longtime guest favorites.

Headlining Alaska's new Main Cabin offerings on medium- to long-haul flights within North America is Beecher's Mac & Cheese, from the iconic Seattle cheesemaker in Pike Place Market. Alaska's culinary team spent nearly two years perfecting the onboard version of Beecher's beloved dish, which was previously named as one of Oprah's Favorite Things.

Featuring Beecher's signature, award-winning Flagship cheese, penne pasta and a crisp breadcrumb topping, this dish delivers the same crave-worthy flavor passengers know and love, reimagined for flight.

"As Seattle's hometown airline, Alaska is proud to partner with regional favorites that reflect where we come from and what our guests love; Beecher's Mac & Cheese is a natural fit for our menu: iconic, high-quality and unmistakably local," said Todd Traynor-Corey, vice president of guest experience and products.

As the first U.S. domestic carrier to launch a comprehensive domestic food pre-order program, Alaska offers more fresh food choices on domestic routes than any other U.S. airline, delivering a premium dining experience for guests in every cabin. Experience our industry-leading pre-order program by downloading the Alaska Airlines app today. Pre-orders are available up to 14 days in advance and until roughly 20 hours before takeoff, including at least one hot meal option on flights over 1,100* miles, and feature favorites like the Signature Fruit & Cheese Platter.

In addition to the Beecher's debut, Alaska's popular Evergreens menu expands this season with the new Med In The Clouds, a Mediterranean‑inspired, plant‑forward option. Following the strong guest response to a recent vegan and gluten‑free bowl, we're continuing that trend with this fresh, flavorful addition. Packed with bold flavors and wholesome ingredients — including a quinoa and lettuce base, fresh vegetables, olives, and a lemon‑tahini dressing — it's perfect for guests seeking a lighter, satisfying meal. Meeting the diverse dietary needs of guests remains a top priority.

Guests seated in Main Cabin will also enjoy a new Antipasto Platter — a thoughtfully curated assortment of premium ingredients, including cured meats, candied walnuts and marinated mozzarella balls — perfect for elevated snacking or light dining.

This spring menu cycle is now available for pre-order and will debut onboard on Feb. 25. 

Hawaiian Airlines Elevates Inflight Dining with Chef Robynne Maii and Chef Wade Ueoka's New Menu

Hawaiian Airlines is proud to introduce its refreshed domestic First Class menu crafted by acclaimed Honolulu‑born chef Robynne Maii, whose thoughtful, locally rooted culinary style has shaped kitchens from O'ahu to New York City. Chef Maii, a long-time partner of Hawaiian, brings a refined yet comforting approach to inflight dining.

First Class guests from Hawai'i to the U.S. Continent can enjoy island‑inspired dishes now available onboard, including a smoked mozzarella frittata with Portuguese sausage served with fresh fruit, a basil Caesar salad paired with roasted chicken and ginger scallion fried rice, a beef & kimchi hand pie, ratatouille parmesan baked ziti and Lasagna alla Norma.

Building on her successful partnership with Hawaiian Airlines and continuing as one of the airline's Featured Chefs, Chef Maii's new menu brings the flavors of home to the skies from the moment guests step onboard.

Inbound First Class meals to Hawai'i will continue to be created by Chef Wade Ueoka of Honolulu's MW restaurant with new options including braised miso beef, grilled kalbi with kimchi fried rice, mushroom risotto cakes, pasta in a white wine cream sauce and vegetable cobb salad.

"This spring, we're excited to share our chef-inspired menu, crafted with the freshest local ingredients; thank you to our talented chef partners for bringing the spirit of aloha to guests this season," said Traynor-Corey. "At Alaska and Hawaiian, we're redefining inflight dining with a culinary experience that excites our guests and elevates the journey before they even touch down."

*Certain meal options may not be available on some flights, including redeye flights or where catering is not available

About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. We are a global airline with hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco. We deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. We'll serve new destinations in Europe beginning in spring 2026: Rome, London and Reykjavik, Iceland. Alaska is a member of the oneworld alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem points for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-and-hawaiian-airlines-introduce-spring-menus-featuring-regional-favorites-and-chef-led-dining-302684483.html

SOURCE Alaska Airlines

FAQ

What spring menu changes did Alaska Airlines (ALK) announce for Feb. 25, 2026?

Alaska Airlines refreshed spring menus with regional favorites and plant-forward options, debuting new items onboard Feb. 25, 2026. According to Alaska Air Group, offerings include Beecher's Mac & Cheese, Med In The Clouds, Banana Crêpes, and expanded Main Cabin pre-order choices.

How does Alaska Airlines' pre-order program work for the new spring menu (ALK)?

Alaska's domestic pre-order program allows bookings up to 14 days in advance and until about 20 hours before departure. According to Alaska Air Group, it includes at least one hot meal on flights over 1,100 miles and increased fresh choices across cabins.

Which chefs created Hawaiian Airlines' new domestic First Class menu and what items are featured?

Hawaiian's refreshed First Class menu was created by Chefs Robynne Maii and Wade Ueoka, featuring island-inspired dishes. According to Alaska Air Group, highlights include smoked mozzarella frittata, basil Caesar with roasted chicken, braised miso beef, and kimchi fried rice options.

When will Alaska Airlines' Beecher's Mac & Cheese be available on flights (ALK)?

Beecher's Mac & Cheese debuts on Alaska flights as part of the spring cycle starting Feb. 25, 2026. According to Alaska Air Group, the onboard recipe uses Beecher's Flagship cheese, penne pasta and a crisp breadcrumb topping adapted for inflight service.

Will all flights offer the new spring meal options on Alaska and Hawaiian (ALK)?

Not all flights will carry every menu item; certain meal options may be unavailable on redeye flights or where catering is limited. According to Alaska Air Group, availability depends on route catering and operational constraints across domestic and Hawai'i services.