Aloha to Big Rewards: Millions of Atmos™ Rewards Points Up for Grabs for Hawaiian Airlines World Elite Mastercard® Cardmembers in 2026
Rhea-AI Summary
Hawaiian Airlines (NYSE:ALK) launched a year-long credit card sweepstakes running Feb 1–Dec 31, 2026, awarding more than 44 million Atmos Rewards points to cardmembers. Weekly prizes: seven winners receive 100,000 points; monthly grand prize: 1,000,000 points.
Hawaiʻi resident cardmembers earn a 50% bonus on points per $1 spent (capped at 5,000 bonus points). Neighbor Island redemptions start at 4,500 points. Promotion entries occur automatically with each World Elite Mastercard transaction. Terms apply.
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News Market Reaction
On the day this news was published, ALK gained 3.56%, reflecting a moderate positive market reaction. Argus tracked a peak move of +2.4% during that session. Our momentum scanner triggered 32 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $224M to the company's valuation, bringing the market cap to $6.51B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
ALK gained 3.56% while key airline peers like AAL, CPA, SKYW, LUV and JBLU also traded higher. However, the momentum scanner did not flag a coordinated sector move, suggesting today’s strength may be more company-specific to ALK’s Hawaiian co‑branded card promotion.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 30 | Training center opening | Positive | -4.6% | Opened new 660,000-square-foot Global Training Center consolidating training. |
| Jan 22 | Earnings results | Positive | -0.2% | Reported Q4 and full-year 2025 results with positive net income and guidance. |
| Jan 12 | Earnings webcast | Neutral | -2.6% | Announced webcast timing and process for Q4 2025 earnings release. |
| Jan 07 | Fleet expansion | Positive | -1.8% | Announced record Boeing order expanding 737-10 and 787 fleet through 2035. |
| Jan 05 | Hawaiian investment plan | Positive | +0.9% | Launched more than $600M Kahuʻewai plan to upgrade Hawai'i facilities and fleet. |
Recent positive strategic and capital investment news has often been followed by negative or muted price reactions, indicating a tendency for the stock to diverge from upbeat headlines.
Over the past month, ALK announced major strategic and operational milestones, including a 660,000-square-foot Global Training Center and the largest fleet order in its history, along with a Hawaiian-focused investment plan of more than $600M. Earnings for Q4 and full-year 2025 showed positive net income and significant share repurchases. Despite these developments, the stock frequently traded down after announcements. Today’s loyalty-focused Atmos Rewards promotion for Hawaiian cardmembers builds on this integration and customer-experience theme within the combined Alaska–Hawaiian network.
Market Pulse Summary
This announcement expands Atmos Rewards benefits for Hawaiian Airlines World Elite Mastercard cardmembers, adding a large points giveaway, enhanced bonuses for Hawaiʻi residents, and richer earning on Neighbor Island travel. It builds on prior investments in Hawaiʻi infrastructure and customer experience as ALK integrates the Hawaiian franchise. Investors may watch how loyalty engagement, credit card spend, and travel behavior evolve over 2026, alongside earlier commitments to fleet growth, training capacity and Hawaiian-focused capital projects.
AI-generated analysis. Not financial advice.
- Hawaiian will award more than 44 million Atmos Rewards points to cardmembers through December
- Hawaiʻi resident cardmembers will earn a
50% bonus on Atmos Rewards points per$1
Today through Dec. 31, every transaction made with a Hawaiian Airlines® World Elite Mastercard® automatically counts as an entry into the year-long sweepstakes*.
- Seven weekly winners will receive 100,000 Atmos Rewards points.
- One monthly grand prize winner will receive an incredible one million Atmos Rewards points. The more transactions cardmembers make, the more chances they have to win.
- Promotion Dates: Feb. 1 – Dec. 31, 2026
"Our most rewarding credit card promotion is our way to mahalo our most loyal guests and Hawaiian Airlines cardholders," said Alisa Onishi, managing director of Hawaiʻi marketing for Hawaiian and
To further celebrate our commitment to Hawaiʻi, cardmembers residing in Hawaiʻi will earn a
Atmos Rewards recognizes the importance of air travel for Hawai'i residents and is making Neighbor Island travel more rewarding than ever — with members earning up to five times more points on flights between the Islands. Plus, Neighbor Island award redemptions start at just 4,500 points one-way — making it easier than ever to visit family, attend events or explore the Islands.
The Hawaiian Airlines® World Elite Mastercard® gives cardmembers more ways to earn Atmos Rewards points, enjoy exclusive travel perks, and save on flights — making it one of the most rewarding airline cards. Popular benefits include:
- Companion discounts
- Celebrate your account anniversary and receive an annual
$100
The discount is valid for roundtrip travel between Hawai'i andNorth America destinations on Hawaiian Airlines operated flights or roundtripNorth America main cabin travel on Alaska Airlines operated flights.
- Celebrate your account anniversary and receive an annual
- Two free checked bags
- Receive two free checked bags on eligible flights for the primary cardmember when you use your card to purchase eligible tickets directly from Hawaiian Airlines or Alaska Airlines.
- Receive two free checked bags on eligible flights for the primary cardmember when you use your card to purchase eligible tickets directly from Hawaiian Airlines or Alaska Airlines.
- Status points
- Get closer to Atmos Rewards status with qualifying purchases on your Hawaiian Airlines® World Elite Mastercard®. Earn 1 status point for every
$3
- Get closer to Atmos Rewards status with qualifying purchases on your Hawaiian Airlines® World Elite Mastercard®. Earn 1 status point for every
- Earn
- Earn 3 points for every
$1 $1 $1
- Earn 3 points for every
- Free Points sharing
- As a Hawaiian Airlines Mastercard primary cardmember, you can send and receive Atmos Rewards Points between a network of up to 10 friends and family. Atmos Rewards members can start sharing points by logging into their account at https://www.alaskaair.com/atmosrewards
- Redeem points for flights with no blackout dates on Hawaiian Airlines and Alaska Airlines.
- Redeem for over 1,000 destinations globally through our network of airline partners.
Additional Hawaiian Airlines® World Elite Mastercard® benefits can be found at Hawaiian Airlines® World Elite Mastercard® - Benefits.
Those interested in applying for Hawaiian Airlines Bank of Hawaii World Elite Mastercard can do so at any Bank of
* No purchase required. See rules. Ends 12/31/26
About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, and McGee Air Services is a subsidiary of Alaska Airlines. We are a global airline with hubs in
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SOURCE Hawaiian Airlines
FAQ
What are the dates and prizes for Hawaiian Airlines' 2026 Atmos Rewards giveaway (ALK)?
How many total Atmos Rewards points will be awarded in Hawaiian Airlines' 2026 promotion (ALK)?
What special bonus do Hawaiʻi resident cardmembers get with the Hawaiian Airlines World Elite Mastercard (ALK)?
How do Hawaiian Airlines World Elite Mastercard transactions enter cardmembers into the 2026 sweepstakes (ALK)?
What are Neighbor Island award redemption levels and benefits mentioned in the Hawaiian Airlines promotion (ALK)?
What cardmember benefits accompany the Hawaiian Airlines World Elite Mastercard promoted in this giveaway (ALK)?
