Alaska Airlines expands fresh meal options on more flights, featuring fan favorites

Rhea-AI Summary

Alaska Airlines has expanded its fresh meal options, now offering its popular Signature Fruit & Cheese Platter and Jetsetter's Jam sandwich on short-haul flights between 670-774 miles. The Signature platter, accounting for 40% of fresh food sales, features Washington and Oregon cheeses, crackers, fruit, and chocolate. For flights over 1,100 miles, Alaska offers up to five chef-curated dishes, including a new plant-based grain bowl. The airline has also introduced Chef's (tray) Table, a First Class menu program featuring West Coast chefs. Customers can pre-order meals through the Alaska Airlines mobile app from two weeks up to 20 hours before flights, maintaining Alaska's position as the U.S. carrier with the most inflight dining choices.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Positive

• Expansion of popular meal options to more short-haul routes shows customer-centric approach
• Strong demand for Signature Fruit & Cheese Platter demonstrated by 40% of fresh food sales
• Industry-leading pre-order program offers more dining choices than any other U.S. carrier
• Introduction of premium First Class dining program with renowned West Coast chefs enhances service quality

Negative

• None.

News Market Reaction – ALK

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Guests can now easily pre-order our most popular fresh meals on most short-haul flights

SEATTLE, June 4, 2025 /PRNewswire/ -- Alaska Airlines is excited to offer guests more of what they love on board: fresh, flavorful meals available on more flights. Starting today, Main Cabin guests on short-haul routes between 670 and 774 miles can pre-order Alaska's Signature Fruit & Cheese Platter — our most popular and most ordered meal.

Joining this fan favorite on the Main Cabin short-haul menu is the beloved Jetsetter's Jam: smooth cashew butter and tart strawberry jam sandwiched between flaky croissant bread, paired with fresh fruit and a slice of Tillamook cheddar cheese.

With these fresh food favorites now more widely available, Alaska continues to elevate the onboard experience — just in time for National Cheese Day on June 4.

"For over a decade, our Signature Fruit & Cheese Platter has been the most requested and beloved offering on board," said Mark Krolick, managing director of inflight guest products at Alaska Airlines. "We're thrilled to continue delivering what our guests love and what Alaska is known for. No matter the destination, we want every guest to enjoy a taste of home and hospitality that makes their journey memorable."

Since 2010, Alaska's Food & Beverage team has fine-tuned the perfect Fruit & Cheese platter. Today, the signature dish features five pieces of Washington- and Oregon-made cheese, including a wedge of brie, two slices of Tillamook's Sharp Cheddar and two slices of Beecher's Flagship Handmade Cheese – naturally aged with no preservatives. It's accompanied by five large crackers, up to four apple slices and a handful of green/purple grapes then topped off by a chocolate truffle by Maeve, a local Pacific Northwest-based chocolatier.

It's no surprise that nearly 40% of all fresh food sales are of the popular platter.

Fueled by our industry leading pre-order program, Alaska continues to offer more inflight dining choices than any other U.S. carrier. For guests on flights over 1,100* miles, Alaska provides up to five chef-curated dishes, including the new 100% plant-based and gluten-free The Best Laid Plants grain bowl created in collaboration with the culinary team at Seattle-based Evergreens™.

Alaska also just announced an exciting program that is transforming the inflight dining experience for guests seated in First Class. The airline is bringing innovative West Coast flavors to the sky with the Chef's (tray) Table: a First Class menu on specific routes to and from the West Coast designed by celebrated chefs up and down the region.

Don't forget to download the Alaska Airlines mobile app — it's your ticket to all of Alaska's freshly prepared selections, available exclusively through pre-order from two weeks up to 20 hours before your flight.

About Alaska Air Group
Alaska Airlines, Hawaiian Airlines and Horizon Air are subsidiaries of Alaska Air Group, with McGee Air Services a subsidiary of Alaska Airlines. With hubs in Seattle, Honolulu, Portland, Anchorage, Los Angeles, San Diego and San Francisco, we deliver remarkable care as we fly our guests to more than 140 destinations throughout North America, Latin America, Asia and the Pacific. Alaska is a member of the oneworld Alliance with Hawaiian scheduled to join in 2026. With oneworld and our additional global partners, guests can earn and redeem miles for travel to over 1,000 worldwide destinations. Guests can book travel at alaskaair.com and hawaiianairlines.com. Learn more about what's happening at Alaska and Hawaiian. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

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SOURCE Alaska Airlines

FAQ

What new meal options is Alaska Airlines (ALK) offering on short-haul flights?

Alaska Airlines is now offering its Signature Fruit & Cheese Platter and Jetsetter's Jam sandwich on short-haul routes between 670 and 774 miles.

What is included in Alaska Airlines' Signature Fruit & Cheese Platter?

The platter includes five pieces of Washington and Oregon cheese (brie, Tillamook Sharp Cheddar, Beecher's Flagship), five crackers, apple slices, grapes, and a Maeve chocolate truffle.

How far in advance can passengers pre-order meals on Alaska Airlines?

Passengers can pre-order meals through the Alaska Airlines mobile app from two weeks up to 20 hours before their flight.

What percentage of Alaska Airlines' fresh food sales come from the Fruit & Cheese Platter?

Nearly 40% of all fresh food sales on Alaska Airlines are from the Signature Fruit & Cheese Platter.

What new dining program has Alaska Airlines introduced for First Class passengers?

Alaska Airlines has introduced the Chef's (tray) Table program, featuring menus designed by celebrated West Coast chefs for First Class passengers on specific West Coast routes.