Alaska Airlines Mileage Plan members could score ultimate festival upgrade at Coachella Valley Music & Arts Festival and Stagecoach Festival

Rhea-AI Summary

Alaska Airlines (ALK) has announced its role as the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival. The airline is offering a unique First Class festival experience for Mileage Plan members, featuring a technicolor cloudscape installation with LED-lit mirrored tunnels and cloud-themed relaxation areas.

The experience includes 'Cloud Social' happy hours offering Hawaiian Airlines' signature POG juice, cold brew, pretzels, and specialty Hawaiian cookies. A special vending machine will distribute thousands of prizes, with daily opportunities for festivalgoers to win VIP festival upgrades, including access to exclusive viewing areas typically reserved for main stage artists.

These premium experiences and giveaways are exclusively available to Alaska Mileage Plan members and credit card holders, though new members can join for free either online or at the event location.

Positive

• Marketing partnership with major music festivals enhances brand visibility and customer engagement
• Exclusive VIP experiences strengthen loyalty program value proposition
• Cross-promotion of Hawaiian Airlines products showcases synergy from recent acquisition

Negative

• None.

Alaska Airlines is offering festivalgoers a place to reset and relax with the chance to win festival upgrades and exciting travel-focused prizes

SEATTLE, April 10, 2025 /PRNewswire/ -- Alaska Airlines is turning up the volume this festival season as the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival – two of the year's most anticipated music events. We're bringing our signature care and adventure-loving spirit to the desert with a First Class festival experience designed especially for our most loyal guests.

From chart-toppers to sky-high surprises, Alaska Airlines is ready to make this festival season one to remember.

Alaska Mileage Plan festivalgoers can step inside Alaska's technicolor cloudscape and dive into a world that's part cloud nine, part neon dream. Stroll through a mirrored tunnel glowing with LED lights, then chill in the clouds like you're 35,000 feet up (minus the seatbelt sign) and snap the ultimate cloud-selfie. Every afternoon and into the evening, Mileage Plan members are invited to join us for Cloud Social -- Alaska's take on happy hour. Sip on an ice-cold Passion Orange Guava (POG) juice (the same one we serve onboard Hawaiian Airlines flights) or a bold cold brew. Need a snack? We've got pretzels and specialty cookies made in Hawai'i ready for takeoff.

Before heading back to the music, guests can stop by our prize-packed vending machine. Thousands of goodies are waiting – and rumor has it, a few lucky guests may be jetting off on their next big adventure. One lucky guest each day could unlock the ultimate festival upgrade, featuring VIP treatment and access to the most exclusive viewing area at the festival that's normally reserved for the performing main stage artist and their friends. These special giveaways are exclusive to Alaska Mileage Plan members and credit card holders.

"At Alaska, it's not just about the destination – it's about creating memorable and meaningful moments throughout the journey," said Eric Edge, vice president of brand and marketing at Alaska Airlines. "As the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival, we're excited to be a part of two of the most exciting music and art festivals of the year while rewarding our loyal Mileage Plan members with experiences that match the energy and excitement of these incredible events."

Not a Mileage Plan member just yet? It's free and easy to join at alaskaair.com or onsite at the Alaska cloudscape experience.

From chart-toppers to sky-high surprises, Alaska is ready to make this festival season one to remember.

About Alaska Air Group
Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."

View original content to download multimedia:https://www.prnewswire.com/news-releases/alaska-airlines-mileage-plan-members-could-score-ultimate-festival-upgrade-at-coachella-valley-music--arts-festival-and-stagecoach-festival-302425386.html

SOURCE ALASKA AIRLINES

FAQ

What exclusive benefits do Alaska Airlines (ALK) Mileage Plan members get at Coachella 2025?

Members get access to a exclusive cloudscape lounge, Cloud Social happy hours with complimentary refreshments, chances to win prizes from a special vending machine, and potential VIP festival upgrades with exclusive viewing area access.

How can festivalgoers join Alaska Airlines Mileage Plan during Coachella 2025?

Attendees can join Alaska Airlines Mileage Plan for free either online at alaskaair.com or onsite at the Alaska cloudscape experience during the festival.

What refreshments are offered at Alaska Airlines' Cloud Social during the 2025 festivals?

Cloud Social offers Passion Orange Guava (POG) juice from Hawaiian Airlines flights, cold brew coffee, pretzels, and specialty cookies made in Hawaii.

What is the VIP festival upgrade prize offered daily by Alaska Airlines (ALK) at Coachella 2025?

One lucky guest per day can win VIP treatment and access to the most exclusive viewing area normally reserved for performing main stage artists and their friends.