Welcome to our dedicated page for Alaska Air Group news (Ticker: ALK), a resource for investors and traders seeking the latest updates and insights on Alaska Air Group stock.
Alaska Air Group, Inc. (NYSE: ALK) is the parent company of Alaska Airlines, Hawaiian Airlines and Horizon Air, with McGee Air Services as a subsidiary of Alaska Airlines. This news page aggregates company-issued updates and related coverage about the group’s airline operations, fleet decisions, network changes, financial communications and strategic initiatives.
Recent news highlights Alaska Airlines’ largest fleet order in its history, including new Boeing 737-10 and 787 aircraft, as disclosed in a press release and an accompanying Form 8-K filing. Other announcements describe new and resumed routes from hubs such as Anchorage, Portland and Seattle, including service to destinations like Boston, Jackson Hole, Bellingham, Everett/Paine Field and Pasco, as well as intercontinental routes from Seattle to Tokyo Narita, Seoul Incheon, Rome, Reykjavik and London Heathrow.
Alaska Air Group’s news flow also covers financial and investor events, such as webcasts of quarterly results and participation in conferences, along with operational updates like IT outages and their impact on flight operations. Leadership changes, including appointments in safety and security roles and executive transitions in operations, are documented through official releases and associated SEC filings.
In addition, the company publishes news on sustainability and partnerships, including collaboration with Par Hawaii and Pono Energy to develop sustainable aviation fuel in Hawaiʻi, and information about the Atmos Rewards loyalty program and its associated credit card. Readers following ALK news can use this page to monitor route expansions, fleet investments, alliance developments, performance metrics mentioned in releases and other material events affecting Alaska Air Group and its airline subsidiaries.
Investors, travelers and observers can consult this feed regularly to review Alaska Air Group’s own disclosures and third-party releases that reference the company’s operations, strategy and regulatory communications.
Alaska Airlines (ALK) is significantly expanding its presence in San Diego with a 30% increase in flights and three new nonstop destinations. The airline will launch year-round service to Phoenix (Aug. 20), Chicago O'Hare and Denver (Oct. 4), each with three daily flights.
Starting Oct. 26, Alaska will increase frequencies by 50% or more on popular routes:
- Las Vegas (6x daily, up from 4x)
- Sacramento (6x daily, up from 4x)
- Salt Lake City (3x daily, up from 1x)
- San Jose, CA (6x daily, up from 4x)
Following the Hawaiian Airlines combination, Alaska now offers 44 nonstop destinations from San Diego - the most of any airline - with more than 90 peak-day departures. The expansion includes service to the East Coast, Northwest, California, Mexico, Florida, and all four major Hawaiian islands.
Alaska Airlines (ALK) is enhancing its in-flight dining experience with continued partnership with Michelin-starred Chef Brandon Jew. The airline is expanding its First Class menu offerings to more routes from San Francisco to East Coast destinations, featuring chef-curated dishes like Hong Kong French Toast and Tea-Smoked Soy Chicken.
The expansion follows the successful launch of three high-quality meals last fall, now available on flights between San Francisco and multiple East Coast destinations including Boston, Washington D.C., and Orlando. The menu incorporates local San Francisco ingredients like Wycen Foods' Lap Cheong and Stemple Creek Ranch products.
Additionally, starting April 30, Alaska Airlines will introduce a new 100% plant-based and gluten-free Main Cabin option in partnership with Evergreens™. The 'Best Laid Plants' grain bowl will be available for pre-order on flights over 1,100 miles, featuring Chimichurri Tofu, avocado, and quinoa.
Alaska Airlines (ALK) has announced its role as the official airline of Coachella Valley Music & Arts Festival and Stagecoach Festival. The airline is offering a unique First Class festival experience for Mileage Plan members, featuring a technicolor cloudscape installation with LED-lit mirrored tunnels and cloud-themed relaxation areas.
The experience includes 'Cloud Social' happy hours offering Hawaiian Airlines' signature POG juice, cold brew, pretzels, and specialty Hawaiian cookies. A special vending machine will distribute thousands of prizes, with daily opportunities for festivalgoers to win VIP festival upgrades, including access to exclusive viewing areas typically reserved for main stage artists.
These premium experiences and giveaways are exclusively available to Alaska Mileage Plan members and credit card holders, though new members can join for free either online or at the event location.
Alaska Air Group (ALK) has scheduled its first-quarter 2025 financial results conference call for Thursday, April 24, 2025, at 11:30 a.m. EDT/ 8:30 a.m. PDT. The company will release its Q1 results and outlook after market close on Wednesday, April 23, 2025.
Following its recent acquisition of Hawaiian Airlines, Alaska Air Group now operates through its subsidiaries Alaska Airlines, Hawaiian Holdings, Horizon Air, and McGee Air Services. The expanded network serves over 140 destinations across North America, Central America, Asia, and the Pacific. As a member of the oneworld Alliance, Alaska Airlines offers its customers access to 30 airlines and more than 1,000 worldwide destinations for booking, earning, or redeeming on alaskaair.com.
Alaska Airlines (ALK) has announced a strategic investment in Loft Dynamics, aiming to develop the first hyper-realistic, full-motion Boeing 737 VR simulator. The investment, made through Alaska Star Ventures, will support the creation of virtual reality training technology that could revolutionize pilot training.
The partnership marks Loft Dynamics' entry into the fixed-wing market, bringing their FAA- and EASA-qualified VR technology to commercial airline training. The new simulators will feature a six-degrees-of-freedom motion platform, 360-degree panoramic 3D view, advanced full-body tracking, and customizable training scenarios, all while requiring just 1/12th the space of traditional simulators.
Once developed and approved by the FAA in the coming years, these VR simulators will be installed at Alaska Airlines bases, potentially reducing training travel time and costs while maintaining high training standards. In the meantime, Alaska and Loft plan to explore supplementary training opportunities alongside existing FAA-required programs.
Alaska Airlines (ALK) has announced new nonstop service between Seattle and Seoul Incheon starting September 12, 2025, operated by Hawaiian Airlines using Airbus A330-200 aircraft. The route launch coincides with Chuseok (Korean Thanksgiving) celebrations in early October.
The expansion is part of Alaska's strategy to transform Seattle into the West Coast's premier global gateway. The airline plans to serve at least 12 nonstop international destinations with widebody aircraft from Seattle by 2030, including the recently announced Tokyo Narita route beginning May 12.
Alaska's Seattle hub, the largest airline hub on the West Coast, currently serves 104 nonstop destinations across North America. The airline plans to eventually operate the Seattle-Seoul route with its Boeing 787 Dreamliner aircraft.
Alaska Airlines (ALK) has appointed Eric Edge as Vice President of Brand & Marketing for both Alaska Airlines and Hawaiian Airlines brands. Edge will oversee the marketing strategy for the combined airline's operations, focusing on delivering remarkable travel experiences while maintaining distinct brand identities.
Key initiatives for 2025 include launching new global routes from Seattle to Tokyo Narita (NRT) and Seoul Incheon (ICN), implementing a unified loyalty program, and introducing a premium credit card for global travelers. Edge, who joined Alaska Airlines in 2022 as managing director of marketing and advertising, has already contributed to increasing brand perception and achieving double-digit revenue growth in key markets.
The appointment supports Alaska Airlines' ongoing integration with Hawaiian Airlines, creating a dual-brand model with combined operations while preserving each airline's unique identity.
Alaska Airlines (ALK) and Hawaiian Airlines are partnering with TDW+Co to create a one-day immersive branded house experience at Austin's Inn Cahoots during SXSW festival on March 5, 2025. The event aims to showcase innovative travel technology and connect with next-gen travelers.
The interactive hub will feature demonstrations of cutting-edge airline industry advancements, including electronic bag tags powered by BAGTAG and BagsID's AI-powered baggage recognition technology. Visitors can participate in a 'Vibe Quiz' for personalized travel recommendations and explore the 'Future Gate Vision' highlighting airport experience improvements.
The event runs from 1 p.m. to 7 p.m. CST, requiring pre-registration. This collaboration comes as Hawaiian Airlines prepares to join the oneworld Alliance in 2026, where Alaska Airlines is already a member, serving over 140 destinations across North America, Latin America, Asia and the Pacific.
Alaska Airlines (NYSE: ALK) announced that over 6,900 flight attendants, represented by the Association of Flight Attendants (AFA), have ratified a new three-year contract with a 95% approval rate and 90% voter participation. The agreement, effective March 2, 2025, includes significant improvements such as increased pay with boarding pay, market rate adjustments, and a ratification payment.
The contract maintains the industry's shortest duty day at 10 hours and 30 minutes, alongside Southwest, and features enhanced work rules, scheduling flexibility, and benefits including caps on insurance premiums. This marks the eighth ratified labor contract between Alaska Air Group and its represented workgroups in the last three years, supporting the company's vision of creating remarkable travel experiences.
Alaska Air Group (NYSE: ALK) reported strong financial results for Q4 and full year 2024, achieving record revenue of $11.7 billion. The company delivered a GAAP pretax margin of 4.6% and an adjusted pretax margin of 7.1%, expected to be among the industry's best despite challenges including the Hawaiian Airlines acquisition and fleet grounding in Q1.
The company completed its acquisition of Hawaiian Airlines on September 18, 2024, and aims to generate $1 billion in incremental pretax profit over the next three years through this strategic combination. Additionally, ALK repurchased approximately $250 million in outstanding shares during Q4 and announced performance-based pay equivalent to six weeks' salary for most Alaska and Horizon employees.
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