Atomic Credit Union and PrimeWay Federal Credit Union Launch Alkami's HubSpot Integration to Power Data-Driven Engagements
Alkami Technology (Nasdaq: ALKT) has launched a new integration between its Full Funnel Marketing solution and HubSpot's customer platform. The integration enables financial institutions to create data-driven engagement strategies through Alkami's proprietary Data Insights technology, which identifies account holders' behaviors and patterns.
The solution features automatic daily refreshes of audience lists and full-cycle attribution reporting. Early adopters, including Atomic Credit Union and PrimeWay Federal Credit Union, report significant improvements in marketing efficiency and personalization capabilities. Research shows that 42% of satisfied digital banking users are more likely to be loyal and recommend their provider when their data is used effectively for product recommendations.
Alkami Technology (Nasdaq: ALKT) ha lanciato una nuova integrazione tra la sua soluzione Full Funnel Marketing e la piattaforma clienti di HubSpot. L'integrazione permette agli istituti finanziari di creare strategie di coinvolgimento basate sui dati grazie alla tecnologia proprietaria Data Insights di Alkami, che identifica i comportamenti e i modelli dei titolari di conto.
La soluzione offre aggiornamenti automatici giornalieri delle liste di pubblico e reportistica completa sull'attribuzione del ciclo di vita. I primi utilizzatori, tra cui Atomic Credit Union e PrimeWay Federal Credit Union, segnalano miglioramenti significativi nell'efficienza del marketing e nelle capacità di personalizzazione. Le ricerche dimostrano che il 42% degli utenti soddisfatti del banking digitale è più propenso a essere fedele e a raccomandare il proprio fornitore quando i loro dati vengono utilizzati efficacemente per le raccomandazioni di prodotto.
Alkami Technology (Nasdaq: ALKT) ha lanzado una nueva integración entre su solución Full Funnel Marketing y la plataforma de clientes de HubSpot. La integración permite a las instituciones financieras crear estrategias de compromiso basadas en datos mediante la tecnología propietaria Data Insights de Alkami, que identifica los comportamientos y patrones de los titulares de cuentas.
La solución cuenta con actualizaciones automáticas diarias de las listas de audiencia y reportes completos de atribución durante todo el ciclo. Los primeros en adoptarla, incluidos Atomic Credit Union y PrimeWay Federal Credit Union, reportan mejoras significativas en la eficiencia del marketing y en las capacidades de personalización. Las investigaciones muestran que el 42% de los usuarios satisfechos de la banca digital tienen más probabilidades de ser leales y recomendar a su proveedor cuando sus datos se usan eficazmente para recomendaciones de productos.
Alkami Technology (나스닥: ALKT)는 Full Funnel Marketing 솔루션과 HubSpot 고객 플랫폼 간의 새로운 통합을 출시했습니다. 이 통합은 Alkami의 독자적인 Data Insights 기술을 통해 계좌 보유자의 행동과 패턴을 식별하여 금융 기관이 데이터 기반 참여 전략을 수립할 수 있도록 합니다.
이 솔루션은 일일 자동 갱신되는 잠재 고객 목록과 전체 주기 기여도 보고 기능을 제공합니다. Atomic Credit Union과 PrimeWay Federal Credit Union을 포함한 초기 도입자들은 마케팅 효율성과 개인화 능력에서 상당한 개선을 보고했습니다. 연구에 따르면 디지털 뱅킹 사용자 중 42%가 데이터가 제품 추천에 효과적으로 사용될 때 더 충성도가 높고 공급자를 추천할 가능성이 높다고 합니다.
Alkami Technology (Nasdaq : ALKT) a lancé une nouvelle intégration entre sa solution Full Funnel Marketing et la plateforme client de HubSpot. Cette intégration permet aux institutions financières de créer des stratégies d'engagement basées sur les données grâce à la technologie propriétaire Data Insights d'Alkami, qui identifie les comportements et les habitudes des titulaires de compte.
La solution propose des actualisations automatiques quotidiennes des listes d'audience ainsi qu'un reporting complet de l'attribution sur l'ensemble du cycle. Les premiers utilisateurs, dont Atomic Credit Union et PrimeWay Federal Credit Union, rapportent des améliorations significatives en termes d'efficacité marketing et de capacités de personnalisation. Les recherches montrent que 42 % des utilisateurs satisfaits de la banque digitale sont plus susceptibles d'être fidèles et de recommander leur fournisseur lorsque leurs données sont utilisées efficacement pour les recommandations de produits.
Alkami Technology (Nasdaq: ALKT) hat eine neue Integration zwischen seiner Full Funnel Marketing-Lösung und der Kundenplattform von HubSpot eingeführt. Die Integration ermöglicht es Finanzinstituten, datengetriebene Engagement-Strategien mithilfe der proprietären Data Insights-Technologie von Alkami zu entwickeln, die das Verhalten und Muster von Kontoinhabern erkennt.
Die Lösung bietet tägliche automatische Aktualisierungen von Zielgruppenlisten sowie eine umfassende Attributionsberichterstattung über den gesamten Zyklus. Frühe Anwender, darunter Atomic Credit Union und PrimeWay Federal Credit Union, berichten von erheblichen Verbesserungen in der Marketingeffizienz und Personalisierung. Untersuchungen zeigen, dass 42 % der zufriedenen Nutzer des digitalen Bankings eher loyal sind und ihren Anbieter empfehlen, wenn ihre Daten effektiv für Produktempfehlungen genutzt werden.
- Integration enables automated, personalized marketing campaigns without manual data management
- Provides full-cycle attribution reporting for measuring marketing ROI
- Certified by J.D. Power in 2024 and 2025 for outstanding mobile banking platform
- Early adopters report successful implementation and improved operational efficiency
- None.
Insights
Alkami's HubSpot integration enhances their digital banking platform with automated, data-driven marketing capabilities that strengthen their competitive position.
Alkami's new HubSpot integration represents a strategic enhancement to their digital banking platform that addresses a critical pain point for financial institutions: the gap between customer data and actionable marketing. The integration transforms raw behavioral insights into automated, personalized marketing campaigns without manual data manipulation – a significant efficiency driver for bank marketing teams.
What makes this particularly valuable is the closed-loop attribution reporting, allowing financial institutions to directly measure marketing ROI – a historically challenging metric in banking. This capability can dramatically improve marketing budget allocation and strengthen Alkami's value proposition against competitors like Q2, NCR Voyix, and Jack Henry.
The testimonials from Atomic Credit Union and PrimeWay Federal Credit Union highlight two compelling benefits: implementation speed ("less than two weeks") and operational efficiency gains through automated data synchronization. These quick-win benefits can accelerate adoption and potentially shorten Alkami's sales cycles.
The integration aligns with broader industry trends toward hyper-personalization and data monetization. The cited research indicates
This development reinforces Alkami's platform strategy of creating an integrated ecosystem rather than point solutions, strengthening both customer retention and expansion revenue opportunities. The consecutive J.D. Power certifications mentioned further validate their product quality position in the competitive digital banking landscape.
By linking behavioral insights with automated outreach, the integration enables institutions to save time, deliver more relevant experiences, increase efficiency, and drive stronger campaign outcomes
Powered by Alkami's proprietary data science, Data Insights identifies account holders' lifestyle, financial behavior, and engagement patterns—creating precise, actionable segments that can be synced to HubSpot for tailored email campaigns and offers. Financial institutions can maintain up-to-date audience lists in HubSpot with automatic daily refreshes, ensuring communications remain relevant and accurate without manual effort. Campaigns executed through HubSpot benefit from full-cycle attribution reporting via Alkami, offering visibility into revenue impact and helping marketers double down on high-performing strategies.
"We completed the integration in less than two weeks—and did it entirely through email," said Caleb Wallis, director of marketing at Atomic Credit Union. "What stood out most was how seamless the setup process was and how much time we've saved by syncing our audience lists directly with the platform. With automated daily syncs and a consistent weekly update cadence, our marketing efforts have become significantly more streamlined and impactful."
Today's account holders demand relevance in every digital interaction. Research from The Center for Generational Kinetics reveals that digital banking users who are completely satisfied with how their data is used to make relevant product recommendations are more likely to be loyal to the provider (
"Integrating Alkami's Customer Insights & Marketing Automation with HubSpot has truly streamlined our marketing operations," said Laurie Masera Garza, digital marketing manager at PrimeWay Federal Credit Union. "The ease and speed of integration, coupled with the automated list uploads, immediately eliminated the time constraints of manual list uploads and enhanced our data flow. This seamless connection allows us to leverage Alkami's insights for highly personalized communications and targeted content delivery. It also presents our financial services representatives with relevant and timely cross-sell opportunities with far greater precision and impact. It's truly transforming how we engage and grow."
The integration allows marketers at financial institutions to shift their focus from time-consuming data management to high-impact engagement. Whether launching personalized onboarding journeys, cross-sell campaigns, or reactivation flows, the synchronized insights between Alkami and HubSpot ensure every message is timely and relevant.
"This integration exemplifies Alkami's commitment to helping financial institutions deliver the right message to the right account holder at the right time," said Mark Leher, director of product management at Alkami. "By linking the intelligence of Alkami's Customer Insights with the advanced automation of HubSpot, our customers can now execute more agile and results-driven marketing."
To learn more about the Alkami integration for HubSpot and how it can benefit your institution, visit here.
To learn more about Alkami's Digital Banking Platform, visit here.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing "An Outstanding Mobile Banking Platform Experience."1
About Alkami
Alkami Technology, Inc. is a leading cloud-based digital banking solutions provider for financial institutions in
About Atomic Credit Union
Since 1955, Atomic Credit Union has been dedicated to serving communities across southern
About PrimeWay Federal Credit Union
Since 1937, PrimeWay has been helping enable members' dreams through a combination of education, technology, exceptional products, and competitive rates. The not-for-profit cooperative serves the healthcare industry and
Media Relations Contacts
Vested
alkami@fullyvested.com
Marla Pieton
marla.pieton@alkami.com
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1 J.D. Power 2025 Mobile App Platform Certification Program℠ recognition is based on successful completion of an audit and exceeding a customer experience benchmark through a survey of recent servicing interactions. For more information, visit www.jdpower.com/awards. |
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SOURCE Alkami Technology, Inc.
FAQ
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