AMC Entertainment Posts Its Highest Weekend Attendance and Admissions Revenue of 2024 – In the U.S. and Globally – And Its Highest Weekend for Food & Beverage Revenue in the U.S. Since 2019
More than 6 million moviegoers watched a movie at AMC Theatres locations in the
AMC’s attendance was driven by an industry-wide record setting performance from DEADPOOL & WOLVERINE, which also set multiple domestic AMC records for a rated-R movie on opening weekend, including the highest opening weekend attendance & highest opening weekend admissions revenue for a rated-R movie in AMC history
This also was AMC’s best weekend for food and beverage revenue in
AMC’s DEADPOOL & WOLVERINE popcorn buckets and drink toppers flew off the shelves, selling out during the weekend – DEADPOOL & WOLVERINE tops DESPICABLE ME 4 as AMC’s highest revenue movie merchandise program of the year and second highest in AMC company history (behind only the merchandise program for the TAYLOR SWIFT | THE ERAS TOUR concert film)
The weekend performance was led by a record-breaking opening weekend from Disney and Marvel’s DEADPOOL & WOLVERINE, which set new all-time opening weekend records for a rated-R film with a media-reported
Looking at its domestic business, DEADPOOL & WOLVERINE also set new opening-weekend highs for a rated-R film at AMC’s
The success at AMC wasn’t limited to the big screen. The Company posted its highest food & beverage revenue for a single weekend since 2019, driven in part by record sales at the MacGuffins bars located in about two-thirds of AMC’s
Also popular with guests was the DEADPOOL & WOLVERINE merchandise, which was completely sold out during the weekend. With multiple popcorn buckets to choose from, as well as collectable drink toppers and other fun merchandise, DEADPOOL & WOLVERINE is now AMC’s highest revenue-generating merchandise program of the year, eclipsing DESPICABLE ME 4, which had just claimed that title earlier this month. DEADPOOL & WOLVERINE is now AMC’s second highest merchandise program in AMC company history (behind only the AMC merchandise program launched in 2023 for the TAYLOR SWIFT | THE ERAS TOUR concert film).
AMC Chairman and CEO, Adam Aron, commented:
“AMC has been predicting for quite some time that moviegoing would return to lofty levels this summer. The trifecta of INSIDE OUT 2, DESPICABLE ME 4 and DEADPOOL & WOLVERINE, combined with a myriad of other successful movies, has proven us right. It is certainly good news for those who care about AMC that with DEADPOOL & WOLVERINE we enjoyed the highest ever attendance and highest ever admissions revenue for the opening weekend of a rated-R movie in AMC’s company history. It fills us with enormous pride that more than 6 million guests visited an AMC theatre or an ODEON cinema this weekend.”
Aron continued, “In the
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in
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Source: AMC Entertainment Holdings, Inc.