Alpha Modus Files Patent Infringement Lawsuit Against MNTN, Inc. in the Western District of Texas
Alpha Modus (Nasdaq: AMOD) has filed a patent infringement lawsuit against MNTN, Inc. in the Western District of Texas. The lawsuit alleges infringement of three key patents related to consumer behavior monitoring, in-store customer assistance, and personalized marketing technologies.
The legal action targets MNTN's "Connected TV" advertising solutions, which allegedly utilize Alpha Modus's patented systems for audience targeting and ad efficiency. CEO William Alessi emphasized the company's dual approach of protecting intellectual property while remaining open to potential partnerships.
This lawsuit adds to Alpha Modus's ongoing enforcement actions against major retailers and advertising networks, including Kroger, Creative Realities, A2Z Cust2Mate Solutions, Cooler Screens, and Brookshire Grocery. The company seeks damages, injunctive relief, and patent validity recognition in the $60+ billion retail media and self-service kiosk markets.
- Strategic patent enforcement in the $60+ billion retail media market
- Strong IP portfolio with three foundational patents in consumer engagement technology
- Demonstrated history of successful patent enforcement against major retailers
- Company's openness to converting litigation into potential business partnerships
- Legal costs and uncertainties associated with patent litigation
- Potential lengthy court proceedings with uncertain outcomes
- Business strategy heavily dependent on patent enforcement
Insights
Alpha Modus files patent lawsuit against MNTN to protect its AI technology IP portfolio, continuing its enforcement-as-growth strategy.
Alpha Modus has initiated a patent infringement lawsuit against MNTN, Inc. in the Western District of Texas, asserting violations of three critical patents that form the core of its intellectual property portfolio. The patents cover technologies for real-time consumer behavior analysis, in-store customer assistance systems, and personalized marketing tied to consumer interactions.
This legal action follows a pattern of similar enforcement initiatives against major retailers and advertising networks, including Kroger and Creative Realities. The consistent approach reveals Alpha Modus's dual strategy: vigorously defending its intellectual assets while simultaneously positioning these actions as potential partnership opportunities.
The Western District of Texas venue selection is strategically significant, as this jurisdiction has historically been favorable to patent holders, with faster trial schedules and higher plaintiff success rates. The lawsuit seeks both damages and injunctive relief, which could potentially block MNTN from using the contested technologies.
CEO William Alessi's statement frames these enforcement actions not merely as defensive measures but as business development opportunities, indicating a sophisticated IP monetization strategy. By targeting MNTN, which operates in the connected TV advertising space, Alpha Modus is expanding its enforcement beyond traditional retail into adjacent digital advertising markets – suggesting the company sees its patents as having broad applicability across multiple industries.
This lawsuit represents Alpha Modus's ongoing effort to establish itself as a gatekeeper in the
CORNELIUS, N.C., Sept. 12, 2025 (GLOBE NEWSWIRE) -- Alpha Modus Holdings, Inc. (Nasdaq: AMOD) (“Alpha Modus” or the “Company”), a leading innovator in AI-driven retail and fintech technology, today announced that its subsidiary, Alpha Modus Corp., has filed a patent infringement lawsuit in the United States District Court for the Western District of Texas against MNTN, Inc. (“MNTN”), a Texas-based connected TV advertising company.
The complaint asserts infringement of three Alpha Modus patents:
- U.S. Patent No. 10,360,571 – covering methods for monitoring and analyzing consumer behavior in real time to enable targeted engagement.
- U.S. Patent No. 11,042,890 – covering systems that enhance in-store customer assistance using advanced monitoring and sentiment analysis.
- U.S. Patent No. 12,026,731 – covering personalized marketing and advertising tied to real-time consumer interactions and location tracking.
These foundational patents form the backbone of Alpha Modus’s intellectual property portfolio, designed to transform how retailers and advertisers engage consumers at the point of sale.
MNTN, which promotes its “Connected TV” and performance advertising solutions as making television advertising as measurable and targeted as digital media, has—on information and belief—used Alpha Modus’s patented systems and methods to improve audience targeting, ad efficiency, and consumer engagement.
A Mission of Both Protection and Partnership
Alpha Modus CEO, William Alessi shared with Investing.com: “Every infringement, and every infringer, is also a potential ally. We file these lawsuits to protect our shareholders and the integrity of our technology. But as we’ve consistently demonstrated, our preference is always to resolve matters quickly and amicably. We welcome the opportunity to turn adversaries into allies.”
Alessi continued: “Our patented AI technology is becoming ubiquitous in retail and advertising. That means more companies—whether in retail, fintech, or connected TV—will inevitably intersect with our portfolio. We are fully prepared to defend our intellectual property while remaining open to collaborations that accelerate growth and innovation.”
Enforcement as a Growth Strategy
Alpha Modus has filed similar patent infringement actions against other major retailers and advertising networks, including Kroger, Creative Realities, A2Z Cust2Mate Solutions, Cooler Screens, and Brookshire Grocery. Each action underscores the Company’s role as a pioneer in protecting and monetizing the core technologies shaping the
The lawsuit against MNTN seeks damages, injunctive relief, and recognition of the validity and enforceability of Alpha Modus’s patents.
About Alpha Modus
Alpha Modus Holdings Inc. (Nasdaq: AMOD) is a publicly traded AI-driven retail and fintech solutions provider, leveraging a broad and growing patent portfolio to redefine consumer engagement at the point of sale. Through its subsidiaries and partnerships, Alpha Modus delivers scalable technologies that enhance shopper experiences, enable targeted retail media, and create high-margin growth opportunities for retailers, advertisers, and investors.
For more information on Alpha Modus’s patents, visit: www.alphamodus.com/what-we-do/patent-portfolio.
For more information, visit: www.alphamodus.com
For more information and to access Alpha Modus’ press room, visit: https://alphamodus.com/press-room/
Forward-Looking Statements
This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Alpha Modus’s actual results may differ from their expectations, estimates, and projections, and, consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions (or the negative versions of such words or expressions) are intended to identify such forward-looking statements, but are not the exclusive means of identifying these statements. These forward-looking statements include, without limitation, Alpha Modus’s expectations with respect to future performance.
Alpha Modus cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Alpha Modus does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.
Contact Information
Investor Relations
Alpha Modus Holdings, Inc.
Email: ir@alphamodus.com
Website: www.alphamodus.com
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FAQ
What patents is Alpha Modus (AMOD) asserting against MNTN in the lawsuit?
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What is Alpha Modus (AMOD) seeking in its patent lawsuit against MNTN?
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