AMASS Brands Group (NASDAQ: AMSS) announced that its Good Twin label is now the #1 organic non-alcoholic wine brand in the U.S. by dollar share, according to Nielsen. Good Twin holds a 35.43% dollar share, gained 12.93 share points, and delivered +122.2% dollar sales and +115.0% volume growth year-over-year, versus +41.1% for the organic non-alcoholic wine category. It is also a top-10 U.S. non-alcoholic wine brand by sales volume, supporting AMASS’s strategy of scaling differentiated brands in high-growth beverage segments.
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Positive
Good Twin dollar sales growth of 122.2% year-over-year
Good Twin volume growth of 115.0% year-over-year
Organic non-alcoholic wine dollar share of 35.43% in the U.S.
Share gain of 12.93 points versus prior year in its category
Ranked #1 U.S. organic non-alcoholic wine brand by dollar share
Ranked a top-10 U.S. non-alcoholic wine brand by sales volume
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None.
News Market Reaction – AMSS
+59.22%18.3x vol
40 alerts
+59.22%Session close to close
+266.7%Peak in 3 hr 14 min
$63.53MMarket Cap
18.3xRel. Volume
In the May 27 session, AMSS gained 59.22%, reflecting a significant positive market reaction.
Argus tracked a peak move of +266.7% during that session.
Our momentum scanner triggered 40 alerts that day, indicating elevated trading interest and price volatility.
Trading volume was exceptionally heavy at 18.3x the daily average, suggesting very strong buying interest.
The stock surged +59.2% in the session following this news. A strong positive reaction aligns with G...
Analysis
The stock surged +59.2% in the session following this news. A strong positive reaction aligns with Good Twin’s reported leadership in the organic non-alcoholic wine segment, including a 35.43% dollar share and +122.2% dollar sales growth. Investors weighing sustainability would also consider recent financing via Series C Convertible Preferred Stock totaling $6,990,000, which introduces potential future dilution through conversion. Monitoring how these capital structure changes intersect with continued category outperformance and execution on distribution expansion would remain important.
Key Figures
Good Twin dollar share:35.43%Share gain vs. prior year:12.93 share pointsDollar sales growth:+122.2%+5 more
8 metrics
Good Twin dollar share35.43%U.S. organic non-alcoholic wine category, based on dollar share
Share gain vs. prior year12.93 share pointsGood Twin dollar share increase year-over-year
Dollar sales growth+122.2%Good Twin organic non-alcoholic wine, year-over-year
"entered into a financing transaction by completing a second closing under its Securities Purchase Agreement with Streeterville Capital. The company issued and sold 7,000 shares of Series C Convertible Preferred Stock"
Convertible preferred stock is a special class of company shares that pays priority, usually fixed, payments to holders and can be exchanged later for a set number of common shares. It matters to investors because it combines steady income and added protection with the chance to share in a company’s upside; think of it as a hybrid between a bond that pays regularly and an option to convert into growth-oriented stock, where the conversion rules influence both potential gains and how much common shareholders’ ownership may be reduced.
beneficial ownership capregulatory
"Conversions are limited by a 9.99% beneficial ownership cap and an exchange cap under Nasdaq Listing Rule 5635(d)."
A beneficial ownership cap is a rule that limits how much of a company a single investor or related group can effectively control, even if legal ownership could be higher. Think of it as a speed limit for ownership that prevents any one party from accumulating a controlling stake; it matters to investors because it affects takeover risk, voting power, dilution, and potential returns by shaping who can influence corporate decisions.
nasdaq listing rule 5635(d)regulatory
"Conversions are limited by a 9.99% beneficial ownership cap and an exchange cap under Nasdaq Listing Rule 5635(d)."
Nasdaq Listing Rule 5635(d) is a stock-exchange rule that determines when a company must get shareholder approval before issuing new shares tied to conversions or exercises of existing convertible securities, options or warrants. It matters to investors because it controls potential dilution of their holdings and changes in voting power—think of it like a rule that decides whether a previously agreed‑upon coupon can be redeemed without asking the group again.
regulation dregulatory
"The shares were sold as an unregistered offering relying on Section 4(a)(2) and Rule 506(b) of Regulation D."
Regulation D is a set of rules that govern how companies can raise money from investors without going through the full process required for public stock offerings. It provides simplified options for private placements, making it easier for companies to seek investments from a smaller group of investors. For investors, it offers opportunities to invest in private companies, often with fewer restrictions, but also with different levels of risk and disclosure.
direct listingfinancial
"created a new class of Series C Convertible Preferred Stock and completed a direct listing of its common stock on Nasdaq under the symbol AMSS."
A direct listing is a way for a company to become publicly available for trading without issuing new shares or raising additional money beforehand. Instead, existing shares are simply made available for purchase on the stock market, allowing current investors and employees to sell their holdings. This process can offer a simpler and faster way for a company to go public, giving investors quicker access to buy and sell shares.
"Each Series C share has a stated value of $1,086.96 and is convertible into common stock under a certificate of designation filed on May 19, 2026."
A certificate of designation is a formal document that spells out the specific rights and rules attached to a particular class or series of stock, usually preferred shares. Think of it as a rulebook or menu that lists dividend terms, liquidation priority, conversion or redemption rights and any special voting protections; investors use it to judge how much income, control or downside protection those shares will provide compared with other securities.
event of defaultfinancial
"Each share carries a 2% per quarter preferred return on stated value, with the rate increasing to 18% per annum after an Event of Default"
An event of default is a specific breach of a loan or bond agreement—such as missed payments or breaking agreed rules—that gives lenders the legal right to act, for example by demanding immediate repayment, seizing collateral, or accelerating other obligations. For investors, it’s a red flag because it can sharply reduce a company’s ability to operate or raise money, like a car lender repossessing a vehicle after missed payments, and often leads to falling share or bond prices.
regulation dregulatory
"The shares were sold as an unregistered offering relying on Section 4(a)(2) and Rule 506(b) of Regulation D."
Regulation D is a set of rules that govern how companies can raise money from investors without going through the full process required for public stock offerings. It provides simplified options for private placements, making it easier for companies to seek investments from a smaller group of investors. For investors, it offers opportunities to invest in private companies, often with fewer restrictions, but also with different levels of risk and disclosure.
Good Twin Captures More Than One-Third of the U.S. Organic Non-Alcoholic Wine Market as Dollar Sales Increase More Than 122% Year-Over-Year¹
Brand Continues Rapid Share Gains While Expanding Within One of the Fastest-Growing Segments in Beverage
SANTA MARIA, Calif., May 27, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that Good Twin has become the #1 ranked organic non-alcoholic wine brand in the United States based on dollar share, according to Nielsen.1
Good Twin currently holds a 35.43% dollar share of the organic non-alcoholic wine category, representing more than one in every three dollars spent in the segment. The brand gained 12.93 share points versus the prior year while delivering +122.2% dollar sales growth and +115.0% volume growth year-over-year, significantly outperforming the organic non-alcoholic wine category, which increased +41.1% during the same period.¹
Within the total non-alcoholic wine market, Good Twin is now ranked as a top-10 non-alcoholic wine brand by sales volume1 in the United States and remains among the fastest-growing brands in the category. The brand continues to gain market share while delivering one of the strongest sales velocities among leading non-alcoholic wine brands.¹
“Good Twin’s continued momentum reflects our ability to identify and scale brands that resonate with evolving consumer preferences,” said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. “Good Twin has established itself as the leading organic non-alcoholic wine brand in the country while also emerging as one of the fastest-growing brands in the broader non-alcoholic wine category. Importantly, we believe we are still in the early stages of the brand’s national expansion opportunity, with substantial room to grow distribution and consumer penetration as demand for premium non-alcoholic alternatives continues to accelerate.”
Good Twin’s recent growth reflects the strength of AMASS’s multi-brand platform strategy and its focus on scaling differentiated brands within high-growth beverage categories. As the brand continues to gain traction nationally, AMASS is focused on expanding distribution, increasing retail penetration, and building on Good Twin’s leadership position within the non-alcoholic wine category.
About AMASS Brands Group AMASS Brands Group (Nasdaq: AMSS) is a next-generation beverage platform built around the brands with the goal of defining how modern consumers drink — and increasingly, how they don't. The Company's portfolio spans non-alcohol, functional, and alcohol 2.0 categories, with standout brands across each: Good Twin Non-Alcoholic Wine, a top-10 non-alcoholic wine in the U.S. and one of the fastest-growing in the category; and Summer Water Rosé, the zero-sugar, #1 selling premium domestic rosé in the US according to Nielsen — among others across the portfolio. As moderation trends accelerate, AMASS believes it is positioned to benefit structurally rather than reactively — with margin discipline, cohesive brand architecture, and the multi-brand scalability that makes AMASS increasingly relevant to strategic acquirers in an evolving beverage landscape.
¹ Source: Based on dollar share within Nielsen-measured retail sales data, last four weeks ended April 18, 2026.
Safe Harbor Forward-Looking Statements This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding the Company’s expectations, beliefs, plans, intentions, strategies, prospects, future growth opportunities, anticipated market trends, distribution expansion, consumer demand, and future operating performance. These forward-looking statements include, without limitation, the Company’s statements regarding the expected trading of its shares of common stock on the Nasdaq Global Market. Forward-looking statements are not guarantees of future performance and involve risks and actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the other factors discussed in the “Risk Factors” section of the Company’s registration statement on Form S-1 filed with the Securities and Exchange Commission (“SEC”) including uncertainties within the beverage industry; the Company’s ability to expand distribution and retail penetration; and supply chain disruptions. For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional factors are discussed in the Company’s filings with the SEC, which are available for review at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable law.
Investor Relations Contact KCSA Strategic Communications Rob Kelly, Vice President (212) 896-1254 AMASS@KCSA.com
FAQ
What milestone did AMASS (NASDAQ: AMSS) announce for Good Twin on May 27, 2026?
AMASS announced that Good Twin became the #1 organic non-alcoholic wine brand in the U.S. by dollar share. According to AMASS, Nielsen data shows Good Twin leading its segment as the brand also ranks among the top-10 non-alcoholic wine brands by sales volume nationwide.
How much U.S. organic non-alcoholic wine market share does Good Twin hold for AMSS?
Good Twin holds a 35.43% dollar share of the U.S. organic non-alcoholic wine category. According to AMASS, this equals more than one in every three dollars spent in the segment and reflects a 12.93 share-point increase versus the prior year for the brand.
How fast are Good Twin’s sales and volume growing year-over-year for AMSS?
Good Twin’s dollar sales grew 122.2% and its volume increased 115.0% year-over-year. According to AMASS, this performance significantly exceeds the organic non-alcoholic wine category’s 41.1% growth, highlighting rapid expansion of the brand within one of the fastest-growing beverage segments in the market.
Where does Good Twin rank within the total U.S. non-alcoholic wine market for AMSS?
Good Twin is ranked as a top-10 non-alcoholic wine brand by U.S. sales volume. According to AMASS, the brand also remains among the fastest-growing within the broader non-alcoholic wine category, supporting its leadership position beyond just the organic subsegment of the market.
What growth strategy is AMASS using to scale Good Twin (NASDAQ: AMSS)?
AMASS is focusing on expanding distribution, increasing retail penetration, and leveraging its multi-brand platform to scale Good Twin. According to AMASS, this strategy targets high-growth beverage categories and aims to build on Good Twin’s leadership in organic non-alcoholic wine and its broader category traction.
What does Good Twin’s performance indicate for AMSS investors in the non-alcoholic wine segment?
Good Twin’s large 35.43% category share and triple-digit sales growth signal strong brand traction in non-alcoholic wine. According to AMASS, this performance showcases the company’s ability to scale differentiated, premium brands and supports its broader strategy in high-growth, non-alcoholic and functional beverage categories.
