AMASS Brands Group’s Good Twin Retail Sales Accelerate 136%, Nearly 8x the Growth Rate of the U.S. Non-Alcoholic Wine Category

Good Twin shows sharply accelerating retail and direct-to-consumer growth, with rising velocity, market share and reduced reliance on discounting.

Rhea-AI Summary

AMASS Brands Group (AMSS)/b) reported that Good Twin, its organic non-alcoholic sparkling wine, grew retail sales year over year in the four weeks ended August 8, 2026, versus 17% growth for the broader U.S. non-alcoholic wine category.

Year-over-year retail sales rose 95% over the trailing 52 weeks, 111% over the trailing 13 weeks, and 136% in the latest four-week period, showing accelerating growth. Retail case volume increased 128%, making Good Twin the second-fastest-growing brand among the top 15 U.S. non-alcoholic wine brands. Dollar sales per point of distribution climbed 75%, the fastest velocity improvement among those top 15 brands, while Good Twin gained 0.58 share points and relied more on expanded displays than discounts.

The brand now ranks #13 in U.S. non-alcoholic wine, #1 organic non-alcoholic wine under $20, #2 organic non-alcoholic wine overall and #6 non-alcoholic sparkling wine. August direct-to-consumer revenue increased 569% year over year as order volume rose 500%, surpassing the prior monthly sales record by 11%. Returning customers rose about sevenfold, subscription orders grew 6.5 times and shipping coverage expanded to 47 states, with lower promotional spending than a year earlier.

Positive

• Retail sales +136% YoY in latest 4 weeks vs +17% category growth
• Sales acceleration: +95% (52 weeks), +111% (13 weeks), +136% (latest 4 weeks) YoY
• Retail case volume +128% YoY; second-fastest-growing among top 15 NA wine brands
• Dollar sales per point of distribution +75% YoY; fastest velocity improvement among top 15
• Category share +0.58 share points in non-alcoholic wine with limited discounting
• Rankings: #13 NA wine, #1 organic NA wine under $20, #2 organic NA wine overall, #6 NA sparkling
• Direct-to-consumer revenue +569% YoY in August; order volume +500%
• DTC records: August sales +11% vs prior record month and +15% vs July
• Customer metrics: returning customers ~7x; subscription orders 6.5x YoY
• Geographic reach: shipping footprint expanded to 47 states from 35 YoY with lower promo spend

Negative

• None.

Market Context

AMSS closed at $0.717 on September 14 before this update, establishing the pre-publication market ba...

Analysis

AMSS closed at $0.717 on September 14 before this update, establishing the pre-publication market baseline for the reported Good Twin retail and direct-to-consumer performance.

Key Figures

Good Twin retail sales growth: 136% U.S. non-alcoholic wine category growth: 17% Retail case volume growth: 128% +5 more

Good Twin retail sales growth

136%

Year over year during the latest four weeks ended August 8, 2026

U.S. non-alcoholic wine category growth

17%

Year over year during the latest four weeks ended August 8, 2026

Retail case volume growth

128%

Good Twin year over year

Dollar sales per point of distribution

75%

Year-over-year increase

Category share gain

0.58 share points

Statistically significant gain within non-alcoholic wine

Direct-to-consumer revenue growth

569%

Year over year in August 2026

Direct-to-consumer order volume growth

500%

Year over year in August 2026

Shipping footprint

47 states

Good Twin distribution footprint in August 2026

Key Terms

direct-to-consumer, point of distribution, statistically significant

3 terms

direct-to-consumer financial

"Good Twin delivered its strongest direct-to-consumer month ever"

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

point of distribution technical

"Dollar sales per point of distribution increased 75% year over year"

A point of distribution is a physical location or designated site where products, supplies, or medical treatments are handed out or shipped to end users, customers, or downstream partners. For investors, it signals where and how a company moves goods into the market—think of it as a storefront or shipping hub in a supply chain—because the number, location and capacity of these sites affect sales reach, logistics costs and the speed of customer delivery.

statistically significant technical

"gained a statistically significant 0.58 share points within the non-alcoholic wine category"

"Statistically significant" means that a result or difference observed in data is unlikely to have occurred by chance alone, suggesting there is a real underlying effect. For investors, it indicates that the findings or patterns they see are likely meaningful and not just random noise, helping them make more informed decisions based on reliable information. Think of it as a pattern that is strong enough to stand out clearly from background randomness.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Year-Over-Year Sales Growth Climbed From 95% to 111% to 136% Over the Trailing Year, 13 Weeks, and Latest Four Weeks, While Good Twin Delivered Its Strongest Direct-to-Consumer Month Ever

SANTA MARIA, Calif., Sept. 15, 2026 (GLOBE NEWSWIRE) -- AMASS Brands Group (NASDAQ: AMSS) (“AMASS” or “the Company”), a premium, multi-category beverage platform spanning non-alcohol, functional, and alcohol 2.0 products, today announced that Good Twin, the Company's organic non-alcoholic sparkling wine, grew retail sales 136% year over year during the four weeks ended August 8, 2026, nearly eight times the 17% growth of the broader U.S. non-alcoholic wine category, according to NielsenIQ.¹

Importantly, Good Twin's growth continues to accelerate rather than moderate. Year-over-year retail sales increased 95% over the trailing 52 weeks, 111% over the trailing 13 weeks and 136% during the latest four-week period, the strongest growth rate of the year. Retail case volume increased 128%, making Good Twin the second-fastest-growing brand among the top 15 non-alcoholic wine brands in the United States.¹

The data also suggests Good Twin's growth is being driven by consumer demand rather than expanded distribution. Dollar sales per point of distribution increased 75% year over year, the fastest velocity improvement among the top 15 non-alcoholic wine brands, while the brand's absolute retail velocity ranked among the top three in the category. At the same time, Good Twin gained a statistically significant 0.58 share points within the non- alcoholic wine category while relying more heavily on expanded displays than promotional discounting, indicating healthy consumer demand rather than price-driven volume. ¹

"Good Twin's growth isn't just continuing, it's accelerating," said Mark Thomas Lynn, Founder and Chief Executive Officer of AMASS. "We're seeing stronger consumer demand across both wholesale and direct-to-consumer channels while the brand still reaches only a fraction of the stores served by many of its largest competitors. When retail velocity is accelerating faster than distribution, it tells us demand is outpacing shelf space. That's exactly the position we want to be in because it creates a long runway for future growth as we continue expanding distribution."

Good Twin's retail momentum continues to strengthen across multiple measures. The brand now ranks as the #13 non-alcoholic wine brand in the U.S., #1 organic non-alcoholic wine priced under $20, #2 organic non-alcoholic wine overall and #6 non-alcoholic sparkling wine nationally. ¹ That retail momentum is being reinforced by record direct-to-consumer performance. August was the strongest month in the brand's history, surpassing the previous monthly sales record by 11% and July by 15%. Direct-to-consumer revenue increased 569% year over year as order volume rose 500%, while the brand also established new monthly records for orders, customers and average order value. Importantly, that growth was achieved with lower promotional spending than the prior year, demonstrating continued pricing discipline. Returning customers increased roughly sevenfold, subscription orders grew 6.5 times year over year and Good Twin expanded its shipping footprint to 47 states, up from 35 a year earlier.²

_{¹ Source: NielsenIQ, Total US, Non-Alcoholic Wine, latest 4 weeks / 13 weeks / 52 weeks ended August 8, 2026.
² Source: Company Shopify data, August 2026 vs. August 2025.}

About Good Twin

Good Twin is an organic, non-alcoholic sparkling wine made in northern Italy from real Glera grapes, the same varietal used in Prosecco. Good Twin is made with 100% organic wine grapes and is vegan. Good Twin is available online and at retailers, including Whole Foods Market, Erewhon, Safeway, Costco, Gelson's, and other premier retail locations, as well as bars and restaurants nationwide; full product information is available at drinkgoodtwin.com.

About AMASS Brands Group

AMASS Brands Group (Nasdaq: AMSS) is a next-generation beverage platform built around the brands defining how modern consumers drink, and increasingly, how they don’t. The company’s portfolio spans non-alcohol, functional, and alcohol 2.0 categories, with standout brands across each: Good Twin Non-Alcoholic Wine, a top non-alcoholic wine in the U.S. and one of the fastest-growing in the category; AMASS Electrolytes, a functional disruptor redefining the hydration category; and Summer Water Rosé, the zero-sugar, #1-selling domestic rosé priced between $15 and $20 in the U.S., among others across the portfolio. As moderation trends accelerate, AMASS is positioned to benefit structurally rather than reactively, with margin discipline, cohesive brand architecture, and the multi-brand scalability that supports the Company’s long-term brand and platform growth strategy.

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Safe Harbor Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements include statements regarding the Company’s expectations, beliefs, plans, intentions, strategies, prospects, future growth opportunities, anticipated market trends, distribution expansion, consumer demand, and future operating performance. These forward-looking statements include, without limitation, the Company’s statements regarding the anticipated commercial benefits of retail distribution expansion, anticipated consumer demand and market acceptance, and the Company’s market share and growth position. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties that may cause actual results to differ materially from the Company’s expectations discussed in the forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, market conditions, changes in consumer demand, competitive conditions within the beverage industry, the Company’s ability to expand distribution and retail penetration, supply chain disruptions, and the other factors discussed in the “Risk Factors” section of the Company’s filings with the Securities and Exchange Commission (“SEC”). For these reasons, among others, investors are cautioned not to place undue reliance upon any forward-looking statements in this press release. Additional information concerning these and other factors that may impact the Company’s expectations and projections can be found in the Company’s SEC filings, which are available at www.sec.gov. Forward-looking statements speak only as of the date made, and the Company undertakes no obligation to publicly revise or update these forward-looking statements to reflect events or circumstances that arise after the date hereof, except as required by applicable law.

Investor Relations Contact
KCSA Strategic Communications
Rob Kelly, Vice President
(212) 896-1254
AMASS@KCSA.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What time periods were used to measure Good Twin's recent retail sales growth?

Year-over-year retail sales growth was measured over three periods ended August 8, 2026: the trailing 52 weeks, the trailing 13 weeks, and the latest four-week period. Growth rates were 95%, 111% and 136% respectively.

How does Good Twin's growth compare to the overall U.S. non-alcoholic wine category?

In the four weeks ended August 8, 2026, Good Twin's retail sales grew 136% year over year, compared with 17% growth for the broader U.S. non-alcoholic wine category, which the company describes as nearly eight times faster.

What data sources support the reported retail and direct-to-consumer figures?

Retail sales, volume, velocity and share data come from NielsenIQ for Total U.S. non-alcoholic wine for the latest 4, 13 and 52 weeks ended August 8, 2026. Direct-to-consumer metrics, including revenue, orders, customers and subscription growth, come from company Shopify data comparing August 2026 to August 2025.

How did promotional activity change while Good Twin's direct-to-consumer business grew?

Direct-to-consumer growth in August, including a 569% year-over-year revenue increase and a 500% rise in order volume, was achieved with lower promotional spending than the prior year, which the company presents as evidence of continued pricing discipline.