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Amesite’s NurseMagic™ App Sees 27% Increase in Users; App Charts at #33 in App Store

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Amesite Inc. (NASDAQ: AMST) reported a 27% increase in users for its NurseMagic™ app following social media promotions by influencer Nurse Hailey. The app debuted in the App Store, ranking #33 in the medical category for free tools. This growth comes after engagements with other influencers like Paige Slayton and Nurse Cynesse, who highlighted the app's capabilities in improving charting and documentation.

Madison Bush, Corporate Operations and Marketing Manager, emphasized the impact of influencer marketing and the app's utility. CEO Dr. Ann Marie Sastry noted the app's potential beyond its initial target of 5.2 million U.S. nurses, extending to over 3.9 million home health care professionals. NurseMagic™ has gained users from all 50 U.S. states and 6 nations within 8 weeks of its public launch, demonstrating strong market reception for Amesite's proprietary technology.

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Positive

  • 27% increase in NurseMagic™ app users following influencer marketing
  • App ranked #33 in the medical category for free tools in the App Store
  • Expanded potential market beyond 5.2 million U.S. nurses to include 3.9 million home health care professionals
  • Users acquired from all 50 U.S. states and 6 nations within 8 weeks of public launch
  • 93% accuracy reported in answering NCLEX model questions

Negative

  • None.

News Market Reaction 1 Alert

+10.05% News Effect

On the day this news was published, AMST gained 10.05%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Influencer Nurse Hailey Touts NurseMagic™, Demonstrating Utility in Answering Technical Questions, Reducing Nurses’ Stress, Improving Documentation

DETROIT, Sept. 11, 2024 (GLOBE NEWSWIRE) -- Amesite Inc. (NASDAQ: AMST), a pioneering technology company specializing in the development and marketing of B2C and B2B AI-driven solutions, announced a 27% increase in users following release of social media videos (TikTok and Instagram) created through its engagement with influencer Nurse Hailey. Nurse Hailey has over 510,000 followers on her social media channels. Amesite also announced the debut of NurseMagic™ in the app store, charting at #33 in the medical category for free tools.

The latest posts follow other releases through engagement with other prominent influencers, including Paige Slayton (900,000 followers), who explained NurseMagic™’s ability to dramatically improve charting and documentation, and Nurse Cynesse (530,000 followers), who delivered advice on how to write behavioral notes in seconds, with no prior instruction or experience.

Madison Bush, Corporate Operations and Marketing Manager, said, “The 27% increase in users following the most recent social post demonstrates both the incredible impact of influencers voicing the capabilities of NurseMagic™, and the power of the app itself. Charting for the first time after only a few weeks in the app store is incredibly exciting and validates the utility of NurseMagic™ as a mobile tool for a wide variety of healthcare professionals.”

CEO Dr. Ann Marie Sastry said, “We already knew that NurseMagic™ would be useful to the 5.2 million nurses in the U.S., given that this large, essential profession had no AI-powered, direct support. We now know that NurseMagic™ is incredibly useful to an even wider audience, including home health care (with over 3.9 million professionals) and other segments. The market reception to our proprietary technology has been incredibly positive and we look forward to moving into enterprise relationships, in addition to growing our B2C user base.”

Recently, Amesite announced that NurseMagic™ had garnered users from all fifty (50) U.S. states and six (6) nations, within only eight (8) weeks of its public launch on June 5, following a period of availability as a gated beta product. Previously, Amesite reported 93% accuracy of NurseMagic™ app in answering NCLEX model questions.

A short video explaining the app’s capabilities can be found at www.nursemagic.ai.

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About Amesite Inc.

Amesite Inc. (Nasdaq: AMST) is a pioneering technology company specializing in the development and marketing of B2C and B2B AI-driven solutions, including its higher ed platform that offers professional learning. Leveraging its proprietary AI infrastructure, Amesite offers cutting-edge applications that cater to both individual and professional needs. NurseMagic™, the company’s recently launched mobile app, streamlines creation of nursing notes and documentation tasks, enhances patient communication, and offers personalized guidance to nurses on patient care, medications, and handling challenging workplace situations. The Preacto™ (beta) is a personal safety application designed to provide real-time alerts and guidance in the event of emergency situations, including active shooter incidents.

Forward Looking Statements

This communication contains forward-looking statements (including within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended) concerning the Company, the Company's planned online machine learning platform, the Company's business plans, any future commercialization of the Company's online learning solutions, potential customers, business objectives and other matters. Forward-looking statements generally include statements that are predictive in nature and depend upon or refer to future events or conditions, and include words such as "may," "will," "should," "would," "expect," "plan," "believe," "intend," "look forward," and other similar expressions among others. Statements that are not historical facts are forward-looking statements. Forward-looking statements are based on current beliefs and assumptions that are subject to risks and uncertainties and are not guarantees of future performance. Actual results could differ materially from those contained in any forward-looking statement. Risks facing the Company and its planned platform are set forth in the Company's filings with the SEC. Except as required by applicable law, the Company undertakes no obligation to revise or update any forward-looking statement, or to make any other forward-looking statements, whether as a result of new information, future events or otherwise.

Investor Relations Contact:

MJ Clyburn

TraDigital IR

clyburn@tradigitalir.com

SOURCES:

https://www.bls.gov/ooh/healthcare/home-health-aides-and-personal-care-aides.htm#:~:text=Employment%20of%20home%20health%20and,on%20average%2C%20over%20the%20decade.


FAQ

What was the percentage increase in NurseMagic™ app users after Nurse Hailey's social media posts?

Amesite Inc. (NASDAQ: AMST) reported a 27% increase in NurseMagic™ app users following social media posts by influencer Nurse Hailey on TikTok and Instagram.

Where did the NurseMagic™ app rank in the App Store's medical category?

The NurseMagic™ app, developed by Amesite Inc. (NASDAQ: AMST), debuted in the App Store ranking #33 in the medical category for free tools.

How many U.S. states and countries have NurseMagic™ users as of September 2024?

As of September 2024, Amesite Inc. (NASDAQ: AMST) reported that the NurseMagic™ app had gained users from all 50 U.S. states and 6 nations within 8 weeks of its public launch.

What accuracy rate did Amesite (NASDAQ: AMST) report for NurseMagic™ in answering NCLEX model questions?

Amesite Inc. (NASDAQ: AMST) reported a 93% accuracy rate for the NurseMagic™ app in answering NCLEX model questions.
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