22nd Century Expands the Pinnacle Pure Portfolio To 6 SKU’s With Addition of 100’s and Menthol Varieties
22nd Century Group (Nasdaq: XXII) announced an expansion of its Pinnacle Pure cigarette lineup to six stock-keeping units.
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Rhea-AI Summary
22nd Century Group (Nasdaq: XXII) announced an expansion of its Pinnacle Pure cigarette lineup to six stock-keeping units. The additions include 100’s-size and Menthol (Green) varieties, alongside the existing Yellow and Blue offerings.
The new varieties are expected to begin shipping in December 2026. Pinnacle Pure, made with tobacco and water, launched at major U.S. retailers in the second quarter of 2026. The company said the broader lineup supports its distribution expansion plans.
News Explained
The company says Pinnacle Pure is growing rapidly within its launch partner’s approximately 1,500 retail outlets, giving a concrete measure of the brand’s current retail reach.
Details
Market move: XXII -33.99% vs previous close. Pinnacle Pure product expansion
On Oct 26, the day this news came out, the latest delayed price for XXII is 33.99% below the previous close. Argus tracked a trough of -4.8% from its starting point during tracking. Our momentum scanner has recorded 54 alerts for this stock so far that day. The latest delayed price is $0.13. Relative volume is exceptionally heavy at 2501.9x the average.
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Key Figures
- Pinnacle Pure lineup
- 6 SKUs
- After adding 100’s and Menthol varieties
- Expected shipping
- December 2026
- Pinnacle Pure 100’s and Menthol varieties
Historical Context
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Combined Pinnacle VLN and Pure same-store unit sales rose 161% from Q2 to Q3.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
sku technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
New 100’s Format Serves the Significant Portion of Adult Smokers Who Prefer the Larger Form Factor — Approximately Half of the U.S. Cigarette Market
Company targets additional revenue opportunities with an expanded lineup
MOCKSVILLE, N.C., Oct. 26, 2026 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), today announced the expansion of the Pinnacle Pure tobacco and water cigarette lineup with the addition of 100’s size and Menthol (green) varieties, joining Yellow and Blue to total 6 SKU’s in the market. Pinnacle Pure is made with just two ingredients — tobacco and water — and launched in the second quarter of 2026 at major U.S. retailers.
22nd Century’s newly launched Pinnacle tobacco-and-water cigarette brand has caught the eye of smoking consumers and is currently growing rapidly in our launch partner’s approximately 1,500 retail outlets. The recent addition of Pinnacle Pure expands the Pinnacle portfolio and further helps meet the demand of adult smokers seeking a better alternative to their standard brands.
“Consumer response to Pinnacle Pure has been exceptional,” said Larry Firestone, Chief Executive Officer of 22nd Century Group. “In only a few months since launch, initial sales volumes have shown impressive and quick traction within the segment — and with the expanded number of SKU’s, we now serve an even more significant portion of adult smokers who prefer the 100mm form factor, and Menthol (Green) extends the tobacco-and-water choice to one of the category’s most loyal taste segments. This breadth is exactly what opens new retail doors as we execute our distribution expansion plans.”
Pinnacle Pure 100’s and Pinnacle Pure Menthol (Green) are expected to begin shipping in December 2026.
About 22nd Century Group, Inc.
22nd Century Group is pioneering the Tobacco Harm Reduction and Nicotine Reduction Movements by enabling smokers to take control of their nicotine consumption.
Our Technology is Tobacco
Our proprietary non-GMO reduced nicotine tobacco plants were developed using our patented technologies that regulate alkaloid biosynthesis activities resulting in a tobacco plant that contains
Our Products
We created our flagship product, the VLN® cigarette using our low nicotine tobacco, to give traditional cigarette smokers an authentic and familiar alternative in the form of a combustible cigarette that helps them take control of their nicotine consumption. VLN® cigarettes have
VLN® and Helps You Smoke Less® are registered trademarks of 22nd Century Limited LLC.
Learn more at xxiicentury.com, on X (formerly Twitter), on LinkedIn, and on YouTube.
Learn more about Pinnacle VLN and VLN® at tryvln.com and Pinnaclevln.com.
Cautionary Note Regarding Forward-Looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements, including but not limited to our full year business outlook. Forward-looking statements typically contain terms such as “anticipate,” “believe,” “consider,” “continue,” “could,” “estimate,” “expect,” “explore,” “foresee,” “goal,” “guidance,” “intend,” “likely,” “may,” “plan,” “potential,” “predict,” “preliminary,” “probable,” “project,” “promising,” “seek,” “should,” “will,” “would,” and similar expressions. Forward-looking statements include, but are not limited to, statements regarding (i) our expectations regarding regulatory enforcement, including our ability to receive authorization or approval for new products, and (ii) our financial and operating performance. Actual results might differ materially from those explicit or implicit in forward-looking statements. Important factors that could cause actual results to differ materially are set forth in “Risk Factors” in the Company’s Annual Report on Form 10-K filed on March 26, 2026 and Quarterly Reports on Form 10-Q filed May 7, 2026 and August 14, 2026. All information provided in this release is as of the date hereof, and the Company assumes no obligation to and does not intend to update these forward-looking statements, except as required by law.
Investor Relations & Media Contact
Daniel Otto
Chief Financial Officer & Investor Relations
22nd Century Group
investorrelations@xxiicentury.com
